A picture can tell a complete story without a single glyph of text. When making your slide design, push your deck to the next level with smart and appropriate use of stock photos. Use images for PowerPoint the right way to enhance your deck.
It might seem overwhelming at first to fit images into a visually appealing deck, but don’t worry. Nobody is expected to rely on pictures alone to get their message across. What we’ll be talking about is how to find the most suitable ones that best communicate your ideas to achieve your goals.
1. Search for the Good Ones
The first step is to find visually striking images, ones which are clearly for commercial use. Google is likely your first choice when looking for appropriate photos. More often than not, however, you’ll end up with common and visually unappealing results.
A good place to start when looking for images is Flickr, which has a practical search function. Flickr allows you to limit the results to ones you can edit or use for commercial purposes. One thing, though: make sure to give credit to the artists in your own work.
If you’re willing to pay a premium for amazing photos, use Shutterstock, or DepositPhotos for royalty-free images. This gives your PowerPoint an extra dose of uniqueness. With your search term, use specific keywords instead of broad ones. This will discount search results that are too common.
To circumvent problems with some monitors or projectors, avoid photos with intricate details and fine dots or lines.
2. Decide Which Images Fit
Design your slides in a way that best fits your brand. Your image choice is most effective when it conveys or complements your message without straying from your brand persona – all while still maintaining unity with each other.
Try to choose images with a color temperature or palette that fits your own company colors. They should also meld with your brand identity. For example, you don’t want to use images of young people on skateboards when you’re presenting about elderly care. Putting thought into your selection and layout saves you from presenting to a confused audience.
Your images should only be there to help your presentation. If they hinder, take them out for a simpler layout.
3. Edit Them to Your Needs
The supremacy of Adobe programs is undeniable, as evidenced by Photoshop being an industry standard in photo-manipulation and graphic design. Don’t fall into the trap of thinking that it’s only for experts in graphic design.
You can easily use Photoshop to crop your images to the proper size, or even change the brightness levels and color temperature. If you find striking images that have unnecessary elements or don’t have the right color, use Photoshop to correct and adjust them to your needs.
In Conclusion
The right choice of stock images can make your PowerPoint layout an aesthetic advantage. Getting the right ones with the proper copyright permissions will be your first priority. Ensure that you won’t be infringing on anyone’s rights for your own purposes.
Your next priority is making sure your choices are appropriate for your branding and your message individually, while ensuring that your branding and message complement each other. Every design decision should enhance your presentation, not distract from it.
If you must, use Photoshop to make edits such as cropping, brightening, or other forms of tweaking. Need more help with designing your slides? Our Presentation Experts are ready to take your call and provide a free quote!
References
“Apply the Color Balance Adjustment.” Photoshop Help. Accessed September 14, 2015.
“Images for PowerPoint: 5 Practical Tips to Improve Your Design.” SlideGenius, Inc. August 26, 2014. Accessed September 14, 2015.
“Levels Adjustment.” Photoshop Help. Accessed September 14, 2015.
