Starting a financial firm requires more than a good name. It might be daunting at first but a good business plan can put you on the right track. Once you have a solid business plan (which includes a strong marketing plan) for your dream company, it’s time to get some funding.
Getting your startup financed is quite challenging as you might need to knock on every door, both literally and figuratively.
Where do you find investors?
Startup companies are more prevalent today as more and more millennials try and break away from the traditional big company careers. To answer this demand, the number of investors has risen, particularly angel investors, individuals that invest in entrepreneurs and startups.
There are networking sites that can connect you to angel investors, venture capitalists, and crowdfunding sites where you would need to present your product concept so that interested consumers can fund for its completion.
You may also go the more traditional route… go to private equity firms and small business administrations with passion in your heart and your proposal in your hand.
Research is Key
Before you reach out to investors, it’s essential that you first do market research to determine your target market and if there’s a demand for your financial services. If you have a target in mind, determine if there’s a demand in that sector. This is the stage where you solidify your company goals and the audience that you will cater to, what they want and what appeals to them. Market research can also help you shape your marketing plan and lay the groundwork for your pitch deck.
Put Together a Solid Marketing Plan
Whether it’s a financial consulting firm or a financial planning firm, you will need to attract investors to finance your dream company. One way to do so is to show that you can attract potential clients and grow your company’s presence with your marketing strategy.
Once you have formed your strategy, make sure to place it on a PowerPoint presentation to show to your potential investors. They will be interested to find out how you’re going to get your name and services out there. For maximum impact, you may avail the services of a PowerPoint expert (you could do so right now by clicking here).
Impress Them with a Pitch Deck
Along with your marketing strategy, it’s also advisable to create a pitch deck to present to your potential investors. A pitch deck is particularly important for startup companies as they are a way to communicate the vision you have to your investors. The deck gives a snapshot of the company along with the products and services that you offer. A compelling pitch deck starts with the problem that you are trying to address. Make sure that you have the numbers to back your claim.
Once you have highlighted the severity of the problem, explain the demand and that your solution is the ideal among your competitors. For a more in-depth discussion on creating pitch decks, feel free to read one of our articles here.
Show Them What You’ve Got
You’ve got a great pitch deck and marketing plan. You’ve done the research and you’ve found an investor. Now it’s time to show them your passion and commitment to your cause. Since they are basically taking a risk with their finances, they will want to get a feel for your dedication to your company’s work.
Investors are taken with people who speak positively and will do whatever it takes to succeed with their ventures. They are also looking for companies who are committed, who are all-in one hundred percent.
If you want your pitch deck done professionally to save yourself the effort, you may contact companies that provide assistance with investor presentations.
We at SlideGenius make it a point to help starting businesses achieve their goals by providing top-notch presentation services and resources. Feel free to check out our PowerPoint Templates here or give us a call should you wish for us to help you out!
