Your sales presentations can make or break a business deal. This dilemma is common to all business-to-business professionals.
In B2B transactions, it’s a challenge to execute a good marketing strategy that meets your prospects’ demands.
Explainer videos are a great alternative to text, and can spice up your presentation. They’re ideal for building audience engagement and increasing lead conversion.
Here’s how this marketing tool makes a great fit for B2B presentations.
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1. They Combine Information and Entertainment
There’s no denying that people love watching videos. Unlike white papers and other print media, videos sprinkle a little fun onto information.
Because 65% of people are visual learners, explainer videos convey your message in the most engaging way possible. They also cater to people’s continuously shortening attention spans, keeping them from getting bored but at the same time building up their interest to the meat of your presentation.
Think about how many times you’ve been told to compress your deck to hold onto your viewers’ attention. The same goes for the effect of explainer videos on people.
2. They Make a Great Impact
Since they’re both informative and educational, explainer videos make it easier to grab your target audience’s attention.
According to a study from e-retailer Stacksandstacks.com, viewers are 144% more likely to purchase a product after watching a product video. Because they’re short and designed to catch the viewers’ attention, explainer videos make a lasting impression on the audience about your brand. They don’t saturate the audience’s memory with too much information, but only retain the most important parts.
Make your video stand out by incorporating as much of your company’s unique image into it as possible. Help your prospects associate your brand with a positive image by following current trends people are interested in or using timeless themes like love and human relationships.
3. They’re More Convincing
Let’s face it ̶ text-heavy presentations are boring! To encourage new buyers, don’t focus only on the content, but also on how it’s being delivered.
Explainer videos come in four types: live action, animated, whiteboard, and Kickstarter videos. Each has its own strengths, depending on your purpose. For example, live action videos are best for actual demos, while animated ones are preferred if you want something that’s easily editable.
The more impact you leave on your audience by utilizing these properties, the bigger the chance you’ll develop partnerships with interested parties.
Conclusion
With today’s fast-paced culture, consumers are more demanding about information access.
Explainer videos are an indispensable way to deliver your message successfully while strengthening your business reputation at the same time.
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References
“Content or Delivery: Which Matters Most in a Presentation?” SlideGenius, Inc. September 23, 2015.
“Presentation Tips: 5 Quick Steps to Audience Engagement.” SlideGenius, Inc. December 16, 2014. Accessed May 6, 2015.
“Product Videos Raise Purchase Likelihood for Stacks and Stacks.” Internet Retailer. Accessed May 6, 2015.
Visual Teaching Alliance. Accessed May 6, 2015.
“Product Videos Raise Purchase Likelihood for Stacks and Stacks.” Internet Retailer. Accessed May 6, 2015.
