You don’t always have enough time to sell your ideas. Ideally, you’d want 15-20 minutes to go through the finer details of what makes your business special. However, given your client’s (or perspective client’s) busy schedule, you don’t always get that. When you come across those cases, you should know how to maximize the time you have to make a winning sales presentation.
At the end of the day, it will always come down to making every slide—and second—count. At SlideGenius, it’s our business as presentation experts to create pitch decks that help our clients sell their business in the boardroom.
Prospects will have their eyes and ears open to presentations that are unique. These are our tips on how to carefully create a presentation that can successfully sell your business:
Open Strong
When time is short, the audience’s attention is your most valuable resource. You need to take control of it wisely. This makes your opening slide the most crucial, as this will set the tone of your presentation. Failure to grasp your audience’s interest from the get-go could be a telltale sign of a failed pitch attempt.
Having a strong hook is an effective strategy to catching your audience’s attention. This can be done in several ways:
Make a Provocative Statement
These are meant to challenge your audience’s ideas. It entices them to listen in to what you have to say. After all, it’s only natural to want to hear someone back up their statements after hearing bold claims that catch them off guard.
Additionally, highlight shocking numbers to drive the impact of your statement.
Ask “What If?”
Engage the imagination of your audience by proposing a unique and beneficial scenario. This simple trick subconsciously pushes audience members to put themselves into the scenario you propose. It’s a great foundation to the narrative you’re trying to build throughout your presentation.
Engage Visually
Complement your opening statement with an image that’s relevant and impactful. It will draw in your audience’s eyes and improve their comprehension of your message. This one-two punch of content creates a clear message that your audience can easily latch on to.
Stick to Your Core Message
You can afford to meander through every minute detail about your company. A good sales pitch delivers a clear message, not a long one.
Knowing that you don’t have much time on your hands means you don’t have many slides to work with either. Treat each slide like a crucial chapter to your story, presenting new and thought-provoking information with every click. But remember that they all should contribute to your core message. The last thing you want is for them to feel like their precious time was wasted by slides that ultimately served very little purpose.
Tailor Your Content
Being prepared will save you time. Before you step into to the boardroom, beware of who exactly you are presenting to. Is it the CEO? Or a specific department within a company? Put yourself into the shoes of your audience and consider the content you want to see from a presentation.
Audiences will feel a deeper connection with your pitch when it feels like the content was made for their needs specifically. Having a unique presentation for each one will reduce the feeling of repetition for yourself as a presenter.
SlideGenius Is Your Presentation Expert
Need help for your next big meeting? Contact us and we can create a winning presentation! From PowerPoint presentations to animated marketing videos, we are capable of crafting a variety of pitch materials designed to boost communication and drive better business.
We’ve worked on over 1 million slides for +3,000 global clients. Every presentation has the potential to be a unique and effective sales tool.
Our team of presentation designers, writers and animators collaborate diligently to ensure every element of a presentation is treated excellently. We’ve worked with clients from every industry, creating presentations that sell regardless of topic or scale. The refined skills of our team consistently provide world-class design standards that boost the image of our partners. Let us help you inject new life into your presentations and raise your business towards new heights.
We have helped spark million-dollar growth for businesses around the world. The growth of our clients is our biggest measure of success. Together, let’s achieve greatness through the unlimited capabilities within PowerPoint! Reach out now to get a quote free of charge.
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