Infographics are a popular medium of data presentation. While they don’t necessarily replace research, it’s become a go-to medium for quick information sharing.
In her article on Piktochart, digital strategist Nevyana Karakasheva explains how infographics compress your content into easily digestible visuals that can go viral online, depending on how much social shares you generate. The potential for sharing makes it an effective marketing tool, both for sharing relevant content to your prospects and subtly promoting yourself.
What exactly influences the infographic’s overall appeal? When reading infographics, people ask these three common questions:
Why are infographics the current trend?
What’s an infographic’s selling point?
Will using these visual aids attract your target audience?
Here are some answers that could help:
Q: Why are infographics the current trend?
Visual learning is in. With 65% of the population identifying as visual learners, according to professor Patricia Vakos of Pearson Prentice Hall, it’s no wonder why infographics are an attractive option to the majority.
An infographic’s strategic use of color, layout, image, and text appeal to the visual learner’s desire for creative knowledge. Even for the not-so visually-inclined, infographics help break down the data overload many of us experience in today’s world.
In a world bogged down by too much information, having something to summarize data into appealing and easily digestible points is like a breath of fresh air. Because of its all-around charm, an infographic can attract the interest of most audiences, making it perfect for presenting facts and statistics.
Q: What’s an infographic’s selling point?
It helps explore your creativity when planning its design and layout. You can opt to place content to an existing infographic template or play around with design elements.
Challenge your creativity while dishing out valuable information. After all, the sky’s the limit when it comes to creating an infographic.
You can make use visuals to point and connect to facts or illustrate them. This makes your material engaging and more attractive than plain textual overload.
Q: How will using these attract your target audience?
It’s accessible to users, mostly online. Because they are being shared over social media, infographics are more appealing and accessible. Their various layouts and visual designs also make plain data more interesting to look at.
An infographic turns difficult statistics into discernible information. It also makes your brand easier to share and understand. The added exposure and clarification help expand your network, boost your page views, and introduce you to prospective clients.
Although nothing beats a face-to-face presentation, having infographics on your site or your slide deck saves you time explaining facts.
Conclusion
Infographics are striking sources of information.
Contrary to popular belief, they don’t just cater to visual learners; they also attract all types of people. The visual aspect leaves you free to explore the infographic’s creative possibilities.
At the same time, they also break down difficult data into easily readable information. This lets viewers easily process them and share it with their friends. If you want to get yourself out there, consider putting up your own infographic.
Need advice for your infographic design? Let our SlideGenius experts assist you. Contact us today for a free quote!
References:
Karakasheva, Nevyana. “Why Infographics Are An Inseparable Part of a Successful SEO Campaign.” Piktochart Infographics. June 1, 2015. www.piktochart.com/why-infographics-are-an-inseparable-part-of-a-successful-seo-campaign
Vakos, Patricia. “Why the Blank Stare? Strategies for Visual Learners.” Pearson Education, Inc. 2003. www.phschool.com/eteach/social_studies/2003_05/essay.html
“The Visual (Spatial) Learning Style.” Learning Styles Online. n.d. www.learning-styles-online.com/style/visual-spatial
Featured Image: “Visual Acuity” by Elizabeth Hann on flickr.com
