When someone says the word “marketing,” the initial thoughts that come to people’s minds are sales talking, customer service, advertising, and/or social media and blog posts, or any combination thereof. It may not be wrong, but surely the concept has deeper roots than just getting a “come on” for people to trade their hard-earned cash for a product or a service.
For the better business-minded people out there, the focus of the game has shifted to customer experience, the concept that looks at consumer interactions and how your potential leads form a relationship with your brand. Extending that logic, forking cash over doesn’t terminate the connection; sure, it may be the end of the transaction, but it’s just the beginning of the experience. There’s still the post-sales service (via customer service), trust and loyalty maintenance, etc. It’s kind of an “It’s not about the destination but about the journey” thing.
True enough, the most memorable relationships continue after you receive the customer’s money.
But how do you start getting those people to show even a bit of interest in your company? It’s not like you can do so much after traditional marketing, right? Right?
As it turns out, there’s one avenue you may not have thought of but works because of its uniqueness: PowerPoint. It’s one of those functions that the software wasn’t intended for but still amazingly works given its nature.
You know where this is going: a public speaking arrangement where you can use your deck as a tool for your sales pitch. But what benefits would that bring? Won’t it be just like how you started your whole enterprise, only your audience are executives instead of potential customers?
There are a few more things you can do besides showing off your products and offering crazy sales. Conversations, arguably the best sales pitch ever, become more than just pitches. Check the following infographic to learn all about the advantages you can get from using PowerPoint presentations when it comes to gaining more leads.
Resources:
Barr, Corbett. “The Best Sales Pitch Ever.” Fizzle. November 16, 2016. www.fizzle.co/sparkline/the-best-sales-pitch-ever
Zwilling, Martin. “‘Customer Experience’ Is Today’s Business Benchmark.” Forbes. March 10, 2014. www.forbes.com/sites/martinzwilling/2014/03/10/customer-experience-is-todays-business-benchmark/#50113f125011
