Have you noticed that certain ads jump out at you while the rest fade away in the depths of obscurity? You can thank AIDA for that.
AIDA is a commonly used acronym in traditional marketing. Ideally, it’s a four-step plan to reeling your audience in using Attention, Interest, and Desire, with the end result being an Action, preferably to invest in your brand. This can get tricky, since customers are becoming more and more wary of straightforward marketing tactics.
But that’s why you need to develop a strategic technique with these steps to covertly convert your audience.
Catching Attention
Content and delivery need to work hand-in-hand in order to produce an overall winning pitch. Most presenters fall into the trap of putting too much faith in either one of these elements, which leads to the downside of their presentation.
Attract people’s attention by polishing your content. Conduct thorough research on audience preference and current market trends. Tapping into these will help you relate more to your listeners, and make them feel like you truly understand their current situation and needs.
At the same time, don’t leave your visuals unattended. 65% of the population are visual learners, so arresting images that highlight your points can definitely leverage your ideas.
Moving to Action
Before you can close a sale, you have to grab attention, keep people interested, make them desire your product, and make them act on that desire. Now you, too, can use this time-tested method to help audiences spot you from a sea of similar brands, and hook your target market right from the start.
Learn more about AIDA with this infographic presentation guide by our expert writers and designers here at SlideGenius:
