Visual Thinking: Do Images Fill Your Brain?

design

PowerPoint Design

visual thinking

Do you have a hard time memorizing people’s names, but can easily place the face of a stranger? Is it hard to articulate your ideas and turn them into words? Do you prefer sketching out the details of a project? Do you love solving puzzles like this one? Those who are more inclined to visual thinking will likely answer yes to all these questions.

What is visual thinking?

Learn more about the unique ability to see the world in pictures and the skills it involves by watching these two videos:

Are You A Visual Thinker? by BuzzFeed Video

Visual Thinking 101 by Sean Griffin

Developing visual thinking skills

As we often discuss here, our brains are more inclined to process and retain visual information. This is why visualization is an important element in presentations. Complex concepts are better explained through the use of illustrations, charts, diagrams and pictures. Verbal or textual explanations can easily become confusing. People who are more inclined to visual thinking will know this for a fact.

While not everyone might be considered visual thinkers, others can easily develop the same set of skills. With a bit of practice, we can all achieve visual literacy. As Philip Yenawine of Visual Understanding Education writes,

It involves a set of skills ranging from simple identification (naming what one sees) to complex interpretation on contextual, metaphoric and philosophical levels. Many aspects of cognition are called upon, such as personal association, questioning, speculating, analyzing, fact-finding, and categorizing. Objective understanding is the premise of much of this literacy, but subjective and affective aspects of knowing are equally important.

Here are a few resources you can read to get started on your visual thinking journey:

Featured Image: Fons Heijnsbroek via Flickr

A Step-by-Step Guide for Using Custom Fonts in PowerPoint Design

custom fonts

fonts

Powerpoint tips

powerpoint tutorial

Custom fonts can add a unique and personalized touch to your PowerPoint presentations, helping you align with your brand’s identity and make your slides visually engaging. However, using custom fonts requires a few extra steps to ensure consistency and compatibility across different devices. In this guide, we’ll walk you through the process of using custom fonts in PowerPoint design, from installation to embedding for seamless presentation sharing.


Step 1: Download and Install the Custom Font

Before you can use a custom font in PowerPoint, it needs to be installed on your computer. There are many websites where you can find both free and premium custom fonts.

How to Download and Install a Custom Font:

  1. Find a Font: Download the font file from trusted sources like:
  2. Extract the Font: Fonts usually come in a compressed ZIP file. Extract the ZIP file to access the .ttf or .otf font file.
  3. Install the Font:
    • Windows: Right-click the font file and select Install.
    • Mac: Double-click the font file, then click Install Font in the Font Book.
  4. Restart PowerPoint: After installing the font, close and reopen PowerPoint so that the new font appears in the font dropdown list.

Step 2: Apply the Custom Font in PowerPoint

Once your custom font is installed, you can start using it in your PowerPoint design to enhance the look and feel of your presentation.

How to Apply the Custom Font:

  1. Open Your PowerPoint Presentation.
  2. Select Text: Highlight the text you want to apply the custom font to.
  3. Choose Your Font: Go to the Home tab, click the font dropdown, and select your custom font from the list.
  4. Format Text: Adjust font size, color, and other formatting as needed to create a visually appealing design.

Step 3: Embed the Custom Font for Consistency

If you plan to share your presentation with others, it’s essential to embed the custom font to ensure that it displays correctly on different devices. Without embedding, the font may be substituted with a default font if the recipient doesn’t have it installed, which can affect your design.

How to Embed Fonts in PowerPoint:

  1. Go to the “File” Tab: In PowerPoint, click File in the upper-left corner.
  2. Select “Options”: Scroll down and click Options.
  3. Choose “Save”: In the PowerPoint Options window, select Save from the menu.
  4. Enable Font Embedding:
    • Check the box next to “Embed fonts in the file”.
    • Select either “Embed only the characters used in the presentation” (to reduce file size) or “Embed all characters” (for full editing capabilities).
  5. Click OK: PowerPoint will now embed the custom fonts in the presentation file.

Step 4: Test the Presentation on Other Devices

It’s a good idea to test your presentation on a different computer to ensure that the custom fonts display correctly, especially if you plan to present from a device other than your own.

How to Test:

  1. Save and Transfer the File: Save the presentation and open it on another computer that doesn’t have the custom font installed.
  2. Check for Consistency: Ensure that the font displays as intended and that the layout is preserved.

Step 5: Convert to PDF as a Backup

If you’re concerned about font compatibility or file size, you can convert your PowerPoint presentation to a PDF. This will preserve your custom fonts and ensure that your design remains intact.

How to Convert to PDF:

  1. Go to the “File” Tab and select Export.
  2. Choose “Create PDF/XPS Document” and click Create PDF/XPS.
  3. Save the file as a PDF to ensure that your custom fonts are embedded and visible, regardless of the device used.

Final Thoughts

Using custom fonts in PowerPoint can elevate your presentation design, adding a professional and personalized touch. By following these steps—downloading, applying, embedding, and testing—you’ll ensure that your custom fonts display properly across devices. And, as a backup, saving the presentation as a PDF guarantees that your fonts and layout remain intact when shared with others.

Vibrant Visions: Mastering Color and Typography in Design

design crash course

design principles

infographics

PowerPoint Design

Design is a crucial part of all presentations. With visuals that stand out, you can leave a more memorable impression on your audience. People respond to visual stimuli a lot more, and great design can help your audience process and retain information. Aside from integrating pictures and illustrations into your slides, you can also experiment with color and typography.

DesignMantic came out with 2 infographics that can serve as a design crash course for those looking to improve their PowerPoint decks. In it, they outline some useful tips to guide your color and font choices.

Design Crash Course 1: The 10 Commandments of Color Theory

This infographic breaks down everything you need to know about color theory. Aside from helping you choose colors that match the mood of your presentation, it also offers tips and tricks on how to come up with a solid palette.

Courtesy of Designmantic.com; click on image for full view

Design Crash Course 2: The 10 Commandments of Typography

Typography turns the written word into a visual treat. For this infographic, DesignMantic breaks down everything you need to know about combining different fonts together. As you know, choosing the correct font type is crucial in PowerPoint design. Like color, it can contribute in setting the over-all mood of your presentation.

Courtesy of Designmantic.com; click on image for full view

Get more design tips and PowerPoint ideas by reading back on some of our previous blog posts. To create the best slides for your presentations, always keep your core message in mind. Allow the purpose of your presentation to guide the choices you make when it comes to color and font type. Your designs should elevate the core message of your presentation. It should to highlight the goals you want to achieve, instead of distracting the audience. In other words, presentation design is both aesthetic and functional.

If you need more help, don’t hesitate to contact us and consult with our PowerPoint design experts.

Featured Image: Cropped from DesignMantic infographic

Business Presentations: Give Your Audience a Memorable Experience

business presentations

presentation tips

When you think of business presentations, the first images that come to mind are probably bleak. After all, you’ve had to sit through your fair share of monotonous meetings and discussions. You’ve had to squint your eyes in order to read the lengthy paragraphs projected on the screen. You’ve had to stop yourself from falling asleep in a darkened room. You’ve had to patiently wait for the speaker to get to the point.

Despite all these negative scenarios, there are still occasions when you were able to watch a memorable business presentation. The slides were concise and well-designed, the points quickly and clearly made. In particular, they all have a few characteristics in common.Take note of the following and apply them to your business presentations as well:

Authentic

Business presentations are often devoid of any emotion. Presenters believe that they need to focus on the hard facts. While data is important in building your credibility, your presentation will need a more “human” element in order to create a connection. This doesn’t mean that you have to move your colleagues to tears. One way to make your business presentations memorable is by creating a more authentic experience. Instead of drowning your audience in a sea of spreadsheets, try to focus on telling a story instead.

Meticulous

A lot of business presentations also suffer from information overload. Without a clear goal, presenters tend to detail too much of their content and end up sharing things that may be unnecessary or repetitive. They end up confusing their audience even more. To solve this dilemma, you will need to identify your main objective and meticulously curate your content. Make sure each slide and sentence contribute to driving home your main point. If you have data to present, include only the ones that are most important to your message. You should also prepare a loose script to keep your speech on the right track.

Visually Stimulating

More than having concise slides, business presentations also need to be visually stimulating. As we’ve mentioned in the earlier scenario, too often presenters commit PowerPoint mistakes that overshadow their core message. Aside from carefully picking and choosing which content to include, presenters all so need to make PowerPoint decks that speak to the visual senses of the audience. A striking color palette, plus the use of high-quality images can make a huge difference in your slide design.

Compelling

The impact of a business presentation also rests on the power of delivery. For people to listen, you will need to create an engaging and compelling atmosphere. When you face an audience, you must demand their attention through the way you speak and carry yourself. Speak clearly and loudly. Exuding confidence in your words is one of the key ways to build credibility. You should also be mindful of your body language. Avoid gestures that make you seem closed off or aloof.

Featured Image: Sebastiaan ter Burg via Flickr

How to Prepare PowerPoint Presentations in Half the Time

powerpoint presentations

Powerpoint tips

presentation tips

We’re living in a fast-paced world where we constantly have to juggle several different things at a given time. This seems especially true in the world of business. During our working hours, we always have a long list of tasks to accomplish by the end of the day. Most of the time, those tasks include preparing PowerPoint presentations.

We all know how important it is to design engaging and effective PowerPoint decks. The problem is that we often don’t get enough time to do that. With a fast-approaching deadline, it’s hard to build slides that are sure to be memorable. Most of the time, we’d rather settle for easy solutions like PowerPoint templates. If you’re in a similar situation, here are some tips and tricks to create PowerPoint decks in half the time:

1. Have a battle plan

As history tells us, never go to battle without a full proof plan. In the same way, you will need to create a plan before starting work on your PowerPoint presentation. Consult your schedule and see how much time you have to prepare your presentation. Work on your free time and split your tasks accordingly. For example, if you have three days to finish a pitch deck, you can designate three hours each day to focus on your task.

2. Re-purpose the resources you have

Ask yourself if you really need to work from scratch. Most of the time, you probably have a few documents and some old presentations that cover the topic you need to present about. Be resourceful and use everything you have to make things easier for you. You can re-purpose slides you made in the past and use them as a template. Find something that you’ve had a lot more time to work on, then simply edit to match the topic you’re delivering.

3. Perfection is an aimless quest

Don’t pursue perfection until you’re done with the entire PowerPoint deck. When you have little time to accomplish a task, there’s not much room for ironing out details. It’s more important that you have a complete presentation to show, than a perfect but half-done slideshow.

4. Learn to prioritize

Accomplish your PowerPoint deck by tackling one task at a time. Prioritize your to-do list: start with creating the structure of your presentation, figuring out the content, until finally working on your design. Make sure you have a solid foundation before you build anything else.

5. Ask for feedback

You might be the presenter at the end of the day, but no project can be done alone. Mine your wealth of relevant connections, or the other departments and teams in your company for help and feedback on the deck you’re working on. Knowing what to improve on at once is a good way to cut back on the extra time.

It might be a stressful few days, but you can finish a PowerPoint  deck in half the time if you learn to prioritize and plan accordingly. Organize your workload and make sure you follow a specific process.

Featured Image: mao_lini via Flickr

PowerPoint Karaoke: Have Fun and Improve Your Presentation Skills

Powerpoint

powerpoint karaoke

presentation delivery

presentation skills

I’m sure you’ve tried karaoke to wind down with colleagues after a long day of work. But have you ever thought to give PowerPoint Karaoke a try?

In PowerPoint Karaoke, participants are challenged to take the stage and deliver a presentation based on slides they’ve never seen before. The rules are pretty simple. Instead of singing power ballads, participants will need to make sense of random slides, and connect it to an assigned theme. They will also be restricted by a time limit. The results are usually pretty crazy and absurd. To give you a clue, here are some slides from a PowerPoint Karaoke event held in Seattle last 2012:

As you can probably imagine, PowerPoint Karaoke can lead to some pretty hilarious situations. The best speakers are those who are willing to step out of their comfort zone, ready to have fun while practicing their improvisation skills. It’s the perfect game for anyone looking to deliver better and more engaging presentations.

Getting started:

If you’re ready to throw your own PowerPoint Karaoke party, here are some tips to help you get started:

  • Build your PowerPoint decks beforehand. Be creative and go for slides that will challenge the participants. If you want, you can find presentations online and edit them for your use. Five to seven slides per deck will do.
  • At the event, let the participants draw for their speaking order and assigned theme. This will give everyone an even playing field, and prevent people settling for topics they’re familiar with.
  • You can decide whether you want speakers to control their own deck, or have the slides auto advance.
  • Set a time limit that’s no more than 5 minutes.
  • Decide on a winner by letting the audience vote. You can prepare forms, or just ask them to choose their favorites by show of hands.
PowerPoint Karaoke is a great activity to try with your colleagues. Gather a small group in a room and start having fun. Urge everyone to test their improvisation abilities and improve their presentation skills.

Featured Image: Simon Law via Flickr

Maintaining Audience Attention in Your Presentations

audience interaction

audience participation

presentation tips

Presentations

The British bank Lloyds TSB conducted a study on the cause of careless household accidents, and the results they gathered have some pretty broad implications. As quoted by Fortune.com, the average adult attention span has plunged from 12 minutes in 1998 to 5 minutes in 2008. Participants attributed their short attention span to stress and decision overload, both unavoidable in our fast-paced lifestyles.

With the advent of technology and the distraction of multiple screens — from our work laptops to our smartphones — holding one’s attention for longer than the usual is nearly impossible. That is, if you’re bored by the topic.

Considering this information, it seems that presenting to a huge audience has never been more difficult. Five minutes is barely enough time to make a positive impression. This is a huge challenge that presenters need to over come. Here are 3 key strategies to keep in mind:

Condense your slides

Try to present more information orally to reduce overloading your slides with too much text and data. The people in your audience can read much faster than they can listen to you talking. As we’ve discussed time and again, an effective PowerPoint deck acts as a visual aid. It doesn’t contain every sentence you want to share. Instead, it perfectly illustrates your main points through the use of images and other multimedia elements. Instead of packing your slides with a bunch of facts and figures, spend more time illustrating and articulating your points.

An emotional and physical connection might be more effective in capturing the audience’s imagination. This bond calls the attention of people whose minds were wandering off in the crowd, and engages those who are beginning to invest in what you’re saying.

Follow an intriguing narrative structure

Structure your presentation in a way that will surely engage your audience. There’s a reason why we can sit motionless in a movie theater for two hours, completely enamored by what we’re watching. Movies follow a great story arc that build suspense and intrigue. Effective storytellers know how to create anticipation that keeps viewers looking forward to what happens next. Following their example, your presentation can also work the same way.

Craft your presentation in a way that presents a problem (“what is), and slowly build your way towards a solution (“what could be”). The problem-tension-solution pattern roughly mimics the structure of classical Greek dramas, which research has found to be effective in eliciting powerful emotional response.

Create “soft breaks” 

According to presentation expert Carmine Gallo, the best way to re-engage the short attention spans of your audience is by creating “soft breaks” within your presentation. After every 10 minutes or so, give your audience some moments to pause by incorporating videos, activities, and demonstrations. You can also encourage audience participation by posing a question they can answer through a show of hands. If your presentation allows it, you can also call up other speakers from your team to offer the audience a fresh new perspective.

The Final Word

Capturing people’s attention can be a bit of a challenge, especially during a time when attention spans are beginning to drop, and people are constantly busy. But that doesn’t mean you have to make a plain, uninteresting presentation.

Engage people’s senses by keeping your pitch short and sweet, weaving a narrative around your presentation, and giving soft breaks in between. Follow these tips and you might just win new business!

 

Featured Image: Oliver Tacke via Flickr

Lost Impact: 4 Words to Avoid in Presentation Delivery

presentation delivery

presentation skills

presentation tips

Remember the saying, “sticks and stones may break my bones, but words will never harm me?”

It might be true for the playground, but not for your presentations.

As powerful as language is, there are certain words that seem to have lost their impact through constant use. We’ve been using them far too much in our everyday, casual conversations that they lose power once delivered on stage. Here are 4 low-impact words that you should avoid when you’re delivering your next presentation:

1. Really

We commonly use the word “really” to emphasize certain points. Casually, we might say something like, “I saw this really good movie the other day”.

But in formal settings such as business presentations, there’s often a lot at stake. If you want to emphasize something, it’s better to offer an accurate description.

Instead of saying “our new product is really revolutionary,” you can share a concrete example or supporting evidence instead. “Our new product has proven results and made plenty of sales in the past year” would sound more impressive than giving a vague suggestion of how good your product really is.

2. Amazing

You often hear the word “amazing” when describing something high-quality. For example, you might have heard it casually used in sentences like, “the new iPhone 6 is amazing.”

Again, it’s better to offer your audience something more descriptive. Let them deduce that what you’re presenting is amazing for themselves. Help them come to that realization by showing them specific details and examples. In our given instance, you could give the features of an iPhone that other phones wouldn’t be able to compare with. This would certainly be more impressing than simply saying it’s amazing.

3. Maybe

You don’t want to seem uncertain in front of your audience. To deliver a memorable presentation, you need to exude knowledge and confidence.

Words like “perhaps” and “maybe” leave the opposite impression, making you seem completely unsure and unprepared. Stop hedging and go straight to the point with active and urgent language.

4. Stuff

This word offers no real description. It’s a vague way to refer to something that’s crucial to your presentation. Instead of using this, look for a word that actively describes what you’re trying to say. If you can’t think of one, go for a descriptive phrase. Be specific with everything you say to allow your audience the opportunity to recall and internalize your main points.

Get rid of the “fluff” and make your presentations stronger. Achieve that goal by making use of words that are tangible and concrete. Avoid these 4 words and give your audience information that’s more meaningful and memorable.

 

Featured Image: marc falardeau via Flickr

Click to Add Title: Using PowerPoint Templates

powerpoint templates

Powerpoint tips

A PowerPoint template is a great place to start when you’re feeling clueless about how to design your slides. Once you’ve taken your pick, all you have to do is fill in the blanks and add your content. It’s quite a convenient method for those of us who weren’t given enough time to prepare for a presentation.

Despite this, we’ve all heard that PowerPoint templates aren’t always the best solution. Because of its preset format, working with a template can really stifle your creativity.

The placeholders automatically tell you where to text and images should go. Even if you decide to customize the template you chose from PowerPoint’s built-in gallery, you’ll only be able to change so much. After all your effort, your slides will look like other presentation decks, a standard headline on top with a bullet point list below it, or a picture on the right with some text beside it.

So how do you make your PowerPoint templates stand out when you’ve got very little time to think of a unique design? 

1. Look for unique templates at Microsoft.com

PowerPoint Template: Business Digital Blue (Download HERE)

The default templates in PowerPoint have been used to death in the business world. If you want to stand out without customizing each aspect of your slides, you can head on over to Microsoft.com and choose from a wide array of less common PowerPoint templates available there.

2. Change the layout

PowerPoint Template: Angles (Quote from Trade Show Institute | CC BY 3.0)

To avoid repetitive-looking slides, try to move around your placeholders and change up the layout. Try placing headlines at the bottom of your slides. Change up the position of your text. Better yet, minimize your use of bullet points and use images to illustrate your points instead. Be creative and experiment with the template at hand.

3. Integrate your brand colors

PowerPoint Template: Grid

One more thing you can do is change your template’s color scheme to something that mirrors your brand. This way, you don’t have to worry about integrating your company logo to your slides. Your brand will be well-represented throughout the presentation just by having the right colors.

The Final Word

Templates don’t have to be boring. You can change it up and apply your own style to it. Seek less used options online, either on the Microsoft site itself, or on other websites that provide quality templates you can use to your advantage. Tweak your layout by changing the placeholders and applying different color schemes on your slides. While you’re at it, why not integrate your brand colors to help impress your company identity on your audience throughout the presentation?

You can do all this yourself with a few clicks and the willingness to explore PowerPoint’s vast potential. Or, you could contact a presentation designer to help you get right off the bat. SlideGenius customizes templates to your liking. Contact us today for a free quote!

PowerPoint Inspiration: Sample Slides That Will Blow You Away 

powerpoint ideas

powerpoint inspiration

The presentation displays three overlapping Aflac visuals with a white duck on a blue background, prominently featuring the Aflac logo. The text in the center reads, "Without It, No Insurance is Complete," and additional text on the bottom left reiterates the same message.

Creating a powerful and visually stunning PowerPoint presentation is a skill that can significantly impact how your message is received. To inspire your next deck, here are some sample slides that showcase creative design techniques, effective use of visuals, and compelling storytelling methods that can elevate your presentation to the next level.


1. Minimalist Design

Sometimes, less is more. A minimalist slide design focuses on simplicity and clarity, using clean lines, white space, and a limited color palette to create an elegant and professional look.

Why It Works:

  • Keeps Focus on Content: The simplicity of the design allows your audience to focus on the key message without distractions.
  • Enhances Readability: Minimalist slides with large text and high contrast are easy to read, even from a distance.

Example: Use a single bold image or word on a clean white background, with just one or two lines of text. This approach is perfect for presenting a key takeaway or summarizing a main point.


2. Full-Screen Visuals

Incorporating full-screen images or videos can create a strong emotional impact. Large visuals can set the tone, provide context, and instantly grab the audience’s attention.

Why It Works:

  • Creates Impact: Full-screen images or videos make a bold statement and can communicate a message without the need for too much text.
  • Evokes Emotion: Carefully chosen visuals can evoke emotions and reinforce your message in a way that words alone cannot.

Example: For a travel-related presentation, use a full-screen image of a breathtaking landscape as a backdrop, with a short, powerful phrase overlaying it.


3. Data Visualization

Presenting data visually through charts, graphs, and infographics can make complex information more digestible and engaging. Effective data visualization turns numbers into clear, actionable insights.

Why It Works:

  • Simplifies Complex Information: Visuals make it easier for the audience to understand and retain data.
  • Increases Engagement: Infographics and graphs add variety to your presentation, keeping the audience visually engaged.

Example: Replace a dense table of numbers with a colorful, easy-to-read bar graph or pie chart. Use icons and labels to further simplify the data.


4. Storytelling with Timelines

Timelines are a great way to present a sequence of events or a progression over time. They help structure your narrative and provide a visual representation of milestones or key developments.

Why It Works:

  • Clarifies Progression: A well-designed timeline makes it easy for the audience to follow the sequence of events and understand how one step leads to the next.
  • Adds Structure: Timelines break down complex stories into manageable parts, helping the audience keep track of the overall narrative.

Example: Use a horizontal or vertical timeline to show the development of a product from inception to launch, highlighting key milestones along the way.


5. Bold Typography

Typography can be a powerful design element in itself. By using bold, oversized fonts, you can create slides that are visually striking while also emphasizing key points.

Why It Works:

  • Grabs Attention: Large, bold text immediately draws the eye and emphasizes important information.
  • Conveys Emotion: The right typography can evoke certain emotions or associations that align with your message.

Example: For a slide introducing a new idea or product, use large, bold fonts to announce the concept, keeping the slide text-only and focused on a single impactful word or phrase.


6. Contrast and Color Blocking

Using contrasting colors or color blocking can create visually dynamic slides that are both engaging and easy to follow. Bold color contrasts help different elements stand out from each other, making the slide visually appealing and clear.

Why It Works:

  • Enhances Readability: Strong color contrasts improve the readability of text and make important elements pop.
  • Creates Visual Interest: Color blocking adds a modern, stylish element to your presentation, helping to break up the flow and maintain engagement.

Example: Use contrasting colors, such as dark blue and orange, to highlight key sections of a slide. Color-blocking techniques can also be used to divide information into digestible chunks.


7. Infographics and Icons

Infographics and icons are a great way to present complex information visually. They can simplify abstract concepts, illustrate processes, or show relationships between ideas.

Why It Works:

  • Simplifies Information: Icons and infographics allow you to represent ideas or data in a clear, visual way.
  • Engages the Audience: Visuals are processed faster than text, helping to maintain audience attention and improve comprehension.

Example: Replace a bullet-point list with an infographic that uses icons to represent each point. For instance, use a lightbulb icon for ideas or a globe icon for global trends.


Final Thoughts

The key to creating impactful PowerPoint presentations is in the design choices you make. From minimalist slides to bold typography and infographics, these design ideas can inspire you to create a presentation that is both visually stunning and effective in communicating your message. By focusing on clarity, creativity, and the power of visual storytelling, you can elevate your presentation to a whole new level.