Category: Insight

What Leaders Need to Know About Mindfulness

business

Business Tips

Mindfulness

powerpoint designer

Rick Enrico

SlideGenius

Mar 06, 2017

In today’s fast-paced, high-stress work environment, mindfulness has become a valuable tool for leaders looking to improve focus, reduce stress, and create a more productive and positive work culture. Mindfulness, the practice of being present and fully engaged in the moment, can help leaders make better decisions, communicate more effectively, and lead with clarity. Here’s what leaders need to know about mindfulness and how to incorporate it into their leadership style.

1. Enhances Decision-Making

Mindfulness helps leaders remain calm and focused under pressure, enabling them to make clearer, more informed decisions. By staying present in the moment, leaders can assess situations more accurately without being overwhelmed by stress or distractions.

Why It’s Important:

  • Reduces Impulsive Decisions: Mindfulness allows leaders to pause and reflect before reacting, leading to better decision-making.
  • Improves Focus: Staying present helps leaders focus on the information that matters, making it easier to analyze complex issues and weigh options.

How to Do It:

  • Practice deep breathing exercises before important meetings or decisions to center your mind.
  • Take a brief pause during high-pressure moments to focus on your breathing and clear your thoughts.

2. Increases Emotional Intelligence (EQ)

Mindful leaders are more aware of their own emotions and the emotions of those around them. This heightened emotional awareness allows them to better manage their responses and foster more meaningful relationships with their teams.

Why It’s Important:

  • Strengthens Relationships: Understanding and managing emotions effectively helps leaders build stronger connections with their team.
  • Enhances Conflict Resolution: Leaders with high EQ are better equipped to navigate conflicts and mediate disputes, as they can remain calm and empathetic.

How to Do It:

  • Check in with yourself throughout the day to assess how you’re feeling and how your emotions may be impacting your leadership.
  • Practice active listening by focusing fully on what others are saying without interrupting or planning your response.

3. Reduces Stress and Burnout

Mindfulness helps leaders manage stress by encouraging them to stay grounded in the present rather than worrying about future challenges or dwelling on past mistakes. By focusing on the present moment, leaders can reduce anxiety and prevent burnout.

Why It’s Important:

  • Improves Well-Being: Mindful leaders are better able to manage their own stress, leading to improved mental and physical health.
  • Promotes Resilience: Leaders who practice mindfulness can bounce back from setbacks more quickly and handle adversity with greater ease.

How to Do It:

  • Set aside time each day for mindful meditation or reflection, even if it’s just a few minutes.
  • Incorporate mindfulness breaks into your workday, such as stepping away from your desk for a short walk or practicing mindful breathing exercises.

4. Enhances Creativity and Innovation

Mindfulness encourages leaders to approach challenges with an open mind, free from judgment or preconceived notions. This allows for greater creativity and out-of-the-box thinking, as leaders are more willing to explore new ideas and take calculated risks.

Why It’s Important:

  • Encourages Fresh Perspectives: Mindfulness helps leaders stay open to new possibilities and explore innovative solutions to problems.
  • Fosters a Creative Work Environment: When leaders model mindfulness and creativity, they inspire their teams to think more innovatively as well.

How to Do It:

  • Practice mindful brainstorming by setting aside time to think freely and explore new ideas without judgment.
  • Encourage your team to engage in mindfulness practices that promote creativity, such as reflective writing or group meditation sessions.

5. Improves Communication Skills

Mindful leaders are more present in conversations and better able to listen actively, ensuring that their communication is clear, thoughtful, and empathetic. This leads to stronger relationships with employees and more effective collaboration within the team.

Why It’s Important:

  • Builds Trust: Leaders who practice mindful communication are better able to listen to and understand their team, building trust and rapport.
  • Reduces Miscommunication: Mindful communication helps prevent misunderstandings, as leaders are more focused on the conversation and less likely to misinterpret messages.

How to Do It:

  • Before entering a meeting or conversation, take a few moments to clear your mind and focus on being fully present.
  • Practice active listening by giving your full attention to the speaker and avoiding distractions like checking your phone or thinking about your response before they finish speaking.

6. Cultivates a Positive Work Culture

Mindful leadership helps create a work culture that values respect, collaboration, and well-being. Leaders who practice mindfulness lead by example, fostering an environment where employees feel supported, valued, and empowered.

Why It’s Important:

  • Boosts Morale: Employees are more likely to feel satisfied and motivated when they work in a supportive, mindful environment.
  • Increases Productivity: A positive work culture reduces stress and promotes focus, leading to higher levels of productivity and engagement.

How to Do It:

  • Encourage mindfulness practices within your team, such as offering meditation sessions, wellness breaks, or mindfulness workshops.
  • Lead by example by demonstrating mindfulness in your leadership style, such as staying calm during stressful situations or practicing empathy in interactions with your team.

Final Thoughts

Mindfulness is a powerful tool for leaders, helping them make better decisions, manage stress, and foster a positive, productive work culture. By incorporating mindfulness into your leadership approach, you can improve your emotional intelligence, enhance your communication skills, and create an environment where both you and your team can thrive. Whether it’s through daily meditation, active listening, or simply taking a few mindful breaths before a meeting, small mindfulness practices can lead to significant improvements in your leadership effectiveness.

6 Ways to Effectively Communicate Ideas at Work

business

Business Communication

communication

Idea

ideas

Marketing

Office Communication

pitch

powerpoint designer

presentation

Rick Enrico

SlideGenius

Feb 12, 2017

That brilliant idea you have which can affect positive change in the workplace is largely useless until you communicate it to someone who can bring it to life. However, pitching an idea to a colleague is easier said than done. It’s not easy to explain a concept to someone who has a different background. You’ll need to bridge a knowledge chasm that separates you from your intended recipient. You also have to watch your manner of speaking since you can’t afford to insult your recipient with the faintest hint of condescension. In the same way, you can’t be too naïve to assume that the other person is on the same page as you.

Presenting an idea to a coworker, whether it be a superior or an equal, is always a risk. There’s a possibility of your proposal getting turned down, or worse, ignored. This is why you need to be fully prepared before making your business pitch. Make sure you possess not only flair and poise but also valuable content—a worthwhile idea that can sell itself. Keep in mind what Dorothy Tannahill Moran from Next Chapter New Life, said: “There is a difference between a great idea and an idea that will truly advance the cause of business.”

Know the Recipient's Hot Buttons

Know the Recipient’s Hot Buttons

People have different ways of processing information. Some learn best with visuals while others prefer one-on-one talks. Others are still more comfortable with written exchanges. Conduct a research that will allow you to learn what’s best for your audience. You should possess a heightened sense of contextual awareness if you are to thoroughly understand your recipients. Be astute in sensing their moods, values, and attitudes. Develop a contingency plan that will allow you to align your objectives with theirs. After all, the pitch is not for you but for the company as a whole.

Direct and Concise Pitch

Make Your Pitch Direct and Concise

Trim the fat from your pitch and go straight to the point. Don’t bore your recipient with unnecessary details. Instead, stick to what your idea will do for them and the organization. “Managers want solutions to the problems that are keeping them awake at night,” said Leigh Steere from Managing People Better. He couldn’t have said a truer statement. When delivering your pitch, make sure to keep the buzz words out. Cut to the chase before your recipient tunes out from your smooth talking. Remember, substance should always come before form.

Gain the Recipient's Trust and Confidence

Gain the Recipient’s Trust and Confidence

People don’t usually open up to those they don’t trust, so you should try to gain your audience’s confidence before asking them to accept your idea. You can gain your recipient’s trust by displaying a level of authenticity and transparency. Be relatable when delivering your pitch by telling stories, using examples, and applying humor in appropriate situations. Speak to your recipient’s emotions, and let your message take deep root with them. Engage in a meaningful conversation by encouraging a dialogue. Surely, you can learn from them as much as they can learn from you.

Assert Yourself and Speak With Tenacity

Assert Yourself and Speak with Tenacity

When speaking with superiors and senior colleagues, you should talk and act like they do. Treating them like peers will encourage them to do the same to you. Respect their authority and position, but don’t be deferential and submissive. Show them that you’re thinking in the same level as they are. This will give them the impression that you can stand by your idea and defend it when the need arises.

Prepare and Practice Diligently

Prepare and Practice Diligently

No matter how great your idea is, if you don’t practice how to deliver it, your pitch will likely prove unsuccessful. To maximize your chances, have someone to practice your pitch on. This person should have a total lack of knowledge regarding your idea. He or she should also be willing to provide you with honest feedback. You can practice your pitch on more than one person to take more perspectives. Presenting your pitch to a test audience will help you pinpoint the aspects of your presentation that need improvement. If the test audience understands and approves of your idea and the manner by which you present it, you’ll know that you’re starting off on the right foot.

Find the Right Time to Make Your Pitch

Find the Right Time to Make Your Pitch

Let’s say you’re ready with your pitch. You have a cutting-edge idea and an innovative way of presenting it. The only concern that remains now is, when is the right time to deliver your pitch? There isn’t one answer to this question since every circumstance is different. You’re on your own to assess whether your recipient is ready to participate in your presentation. Perhaps Tannahill Moran’s words can help you. She said, “If the house is on fire, a new idea tossed into the mix may not go over well unless the idea helps the immediate crisis. You want to present an idea when the ability to focus and plan exists.”

The Aftermath: How to Brace Yourself for Responses

The Aftermath: How to Brace Yourself for Responses

Prepare yourself for the many kinds of responses you may receive. There’s a high possibility that your recipient will pepper you with questions to test your thinking. Think two steps ahead and formulate a response to every possible concern. When you’re faced with antagonism, keep an open mind. A dissenting opinion can help you improve on your idea. If, however, your pitch is ignored, follow up until you get an answer—just do so in a non-imposing way. After all, your audience don’t owe you their participation. It’s up to you to get them engaged.

You might only have one shot at presenting your newfangled idea. Make sure you put your best foot forward and deliver a pitch that is worthy of your recipient’s time.

Resources:

Baxter, Susan. “Learning Styles: Three Ways to Process Information.” Top Ten Reviews. n.d. www.toptenreviews.com/software/articles/learning-styles-three-ways-to-process-information

Boitnott, John. “How to Pitch Your Brilliant Idea Without Making the People You Need Feel Stupid.” Entrepreneur. October 10, 2014. www.entrepreneur.com/article/238176

Bonilla, Christina. “Want to Be Taken Seriously? Communicate Like a Boss.” Smart Like How. October 13, 2015. www.smartlikehow.com/blog-native/2015/10/12/l0d6fzogavxj6p72p0yucsuzvdpd9w

Cohan, Peter. “5 Ways to Communicate More Clearly.” Inc. December 4, 2012. www.inc.com/peter-cohan/five-ways-to-improve-your-communication-success.html

Edinger, Scott. “If You Want to Communicate Better, Read This.” Forbes. March 20, 2013. www.forbes.com/sites/scottedinger/2013/03/20/if-you-want-to-communicate-better-read-this/#59a3132b2281

Groth, Aimee & Lockhart, Jhaneel. “7 Smart Ways to Come Up with More Ideas at Work.” Business Insider. January 21, 2012. www.businessinsider.com/7-smart-ways-to-come-up-with-more-ideas-at-work-2012-1

Herrity, Joseph P. “Communicating Ideas Effectively.” Preferred Visions. n.d. preferredvisions.com/publications/thought-provokers/communicating-ideas-effectively

Madden, Kaitlin. “Have a Great Idea? How to Tell Your Boss.” CNN. March 16, 2011. edition.cnn.com/2011/LIVING/03/16/cb.tell.boss.good.idea

Myatt, Mike. “10 Communication Secrets of Great Leaders.” Forbes. April 4, 2012. www.forbes.com/sites/mikemyatt/2012/04/04/10-communication-secrets-of-great-leaders/#1b42d2021e06

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10 Gimmicks to Start Your Presentation Strong

business

presentation

presentation tips

Rick Enrico

SlideGenius

Jan 31, 2017

Your first few minutes onstage is an opportunity to capture your audience’s attention. If you want your listeners to be all ears when you start talking, prove from the outset that your presentation is worth their time. Your opening remarks will set the tone of your talk, so you should make them as gripping as possible.

Don’t waste your introduction on platitudes and pleasantries. There are better ways to form first impressions and establish a connection with the audience.

1. Kick off with a dramatic pause.

Silence makes people apprehensive. That’s why it’s a powerful tool to start a presentation. Before you deliver your speech, take a moment to pause and amble around the stage while keeping a confident stance. Even the audience members who are busy with their gadgets won’t be able to resist the dramatic pull of the moment you’ve created. A whole minute or two of silence will draw all eyes on you.

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2. Appeal to the audience’s imagination.

Take your audience to a different space and time. Introduce a “what if” scenario that they can delve into and explore. The power of imagination will reel them in and make them a willing audience to your presentation.

For better effects, use props and visual aids such as videos or an informational design Try a gimmick that has never been done before. Take one of Bill Gates’s TED Talks, for example. While introducing his talk about malaria, he released a scourge of mosquitoes from a jar. The mosquitoes were, of course, malaria-free, but Gates didn’t tell the audience that until after a minute or so.

Appeal to the Audience's Imagination

3. Drop a series of rhetorical questions.

If you want your audience to participate in your presentation, ask rhetorical questions that stimulate the mind. They may not engage with you physically, but they’ll be with you mentally, pondering over your questions and framing their own answers.

4. Relay your message through storytelling.

The human brain is hardwired to love stories. If you have an interesting narrative to tell, share it. You’ll establish a stronger connection with your audience if you do so. The vulnerability is a powerful tool if you use it to communicate a message.

5. Turn heads with a contrarian statement.

One of the easiest ways to grab an audience’s attention is by contradicting a universally accepted concept. Whether your listeners agree with you or not, they’ll be at the edge of their seats to hear what you have to say, no matter how unconventional it may be. Just make sure that the statement you make offends nobody.

Turn Heads With a Contrarian Statement

6. Underline a shared pain point.

If there’s a common problem you share with the audience, express it. You can win their sympathy and make yourself relatable by doing so. Your presentation will be more relevant if you can address something that the audience is concerned about.

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For example, everyone can relate to the frustration of creating website passwords. There seems to be no end to the list of requirements needed: the number of characters, the types of characters, the capitalization of letters, the inclusion of numbers, and so on. Discussing a topic like this captures your audience’s interest because you’re shedding light to a common issue they think is unique to them. You’re uniting the audience and bringing them to a common ground where your sentiments and theirs are one.

7. Promise something irresistible.

What do great presentations have in common? They all leave something for the audience. It doesn’t matter if it’s an idea, a tangible object, a lingering feeling, or a solution to a pressing issue. As long as it’s something that the audience finds useful, it can increase the value of your presentation.

8. Use multimedia to catch attention.

Words can make an impact, but videos and graphics often send a clearer message when used properly. If you’re unsure about how multimedia can complement your talk, use a multimedia presentation PowerPoint service that will do all the work for you. That way, your slides will not only look professional but also engaging.

Use Multimedia to Catch Attention9. Break the ice with a joke.

Popular opinion will claim that jokes are a good way to kickstart a presentation, but professional speakers should know better. Strictly speaking, it’s your sense of humor that elicits smiles and chuckles from the audience. It’s the humor, not the joke, that lightens up the atmosphere. So the more you can make the audience crack up and feel at ease without forcing a joke, the better.

10. Add a twist to an old saying.

Quotations are a common way to start a speech, but you can make yours stronger by tweaking it a bit. A cliché will sound fresher if you add your own take to it. For example, you can say, “To err is human, and to forgive is simply an acknowledgement of the error.”

Of course, this will only work in a casual and laid-back presentation. If you’re opting for a more serious delivery, you can use proverbs or references to historical events instead.

Coming up with an exciting presentation grabber is a task that takes time, effort, and talent. If you do it right, it pays off in the end.

Attracting More Visitors for Business

Attracting Visitors

business

Company Reputation

Presentation Agency

presentation design

Rick Enrico

SlideGenius

Jan 17, 2017

In today’s competitive market, attracting more visitors to your business, whether it’s a physical store or an online presence, is crucial for growth and success. Increasing your audience leads to greater brand awareness, higher sales, and the ability to build lasting customer relationships. But how do you effectively draw more people to your business?

Here are proven strategies that can help you attract more visitors and turn them into loyal customers.

1. Optimize Your Website for SEO

Search engine optimization (SEO) is one of the most effective ways to attract organic traffic to your website. By optimizing your content to rank higher on search engines like Google, you can ensure that more people discover your business when searching for relevant products or services.

How to Do It:

  • Use Relevant Keywords: Research and incorporate high-traffic keywords related to your industry in your website content, product descriptions, blog posts, and meta tags.
  • Optimize for Mobile: Ensure your website is mobile-friendly, as more than half of web traffic comes from mobile devices. A responsive design improves user experience and increases time spent on your site.
  • Improve Page Load Speed: A fast-loading website enhances the user experience and can improve your search engine rankings.
  • Create High-Quality Content: Develop valuable and informative content that answers questions, solves problems, or provides useful insights for your target audience.

Example:

A fitness studio can write blog posts about workout tips or nutrition advice, using keywords like “best workouts for beginners” or “healthy meal prep ideas” to attract visitors searching for fitness-related content.

2. Leverage Social Media Marketing

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are powerful tools for attracting more visitors to your business. These platforms allow you to engage with your target audience, build a community, and promote your products or services.

How to Do It:

  • Create Engaging Content: Share visually appealing, informative, or entertaining content that resonates with your target audience. Use high-quality images, videos, infographics, or live streams to capture attention.
  • Utilize Paid Ads: Invest in social media advertising to target specific demographics, interests, or behaviors. Ads can drive traffic to your website or increase visits to your physical store.
  • Interact with Followers: Respond to comments, messages, and mentions to foster community engagement and create stronger customer relationships.
  • Run Contests or Giveaways: Encourage users to follow your account, share your content, or visit your website to participate in contests, boosting visibility and engagement.

Example:

A fashion retailer can run an Instagram giveaway where followers must tag a friend and visit the store’s website to browse new arrivals for a chance to win a gift card.

3. Offer Promotions and Discounts

Promotions, discounts, and limited-time offers can incentivize people to visit your website or physical store. Everyone loves a good deal, and offering value through discounts can attract both new and returning customers.

How to Do It:

  • Create Limited-Time Offers: Use urgency to encourage immediate action. Promote flash sales, seasonal discounts, or time-sensitive coupons that push potential customers to visit your business before the offer expires.
  • Bundle Deals: Offer product bundles or service packages that provide more value at a lower cost. This encourages visitors to purchase more items or book additional services.
  • Exclusive Online Offers: Create offers that are only available online to drive more visitors to your website.

Example:

A beauty salon could offer a “buy one, get one free” deal on treatments for first-time customers or create a “members-only” discount that visitors can access by signing up for a newsletter.

4. Utilize Email Marketing

Email marketing is one of the most cost-effective ways to nurture leads and bring visitors back to your website or store. Regularly engaging with your email list keeps your business top-of-mind and provides an opportunity to share promotions, new products, or valuable content.

How to Do It:

  • Build Your Email List: Use signup forms on your website, social media platforms, and during checkout to collect email addresses. Offering a freebie, discount, or exclusive content can encourage sign-ups.
  • Segment Your Audience: Group your email list by demographics, purchase history, or interests, and send personalized content that resonates with each segment.
  • Send Regular Newsletters: Create email campaigns that showcase new products, upcoming sales, or helpful tips. Include strong calls-to-action that guide readers to your website or store.
  • Use Automation: Automate welcome emails, abandoned cart emails, or follow-up emails to engage with visitors at crucial points in their customer journey.

Example:

An online bookstore can send monthly newsletters featuring new releases, staff picks, or upcoming promotions. Including links to specific book categories or genres encourages readers to visit the website.

5. Collaborate with Influencers or Industry Leaders

Partnering with influencers or industry leaders can significantly expand your reach and attract new visitors to your business. Influencers have established audiences that trust their recommendations, and when they promote your products or services, it can lead to increased traffic.

How to Do It:

  • Identify Relevant Influencers: Find influencers whose audience aligns with your target market. Look for micro-influencers who have strong engagement rates within niche communities.
  • Offer Product Reviews or Sponsorships: Send influencers your products for reviews or offer them sponsorship deals in exchange for promoting your business to their followers.
  • Collaborate on Content: Work with influencers to create collaborative content, such as guest blog posts, videos, or social media takeovers. This cross-promotion exposes your brand to their audience.

Example:

A food delivery service can partner with a food blogger or Instagram influencer who creates healthy recipe videos, encouraging their followers to try out the service with a unique discount code.

6. Optimize Your Google My Business Profile

For local businesses, optimizing your Google My Business (GMB) profile is essential for increasing visibility in local search results and driving foot traffic. A well-optimized GMB profile ensures your business appears when people search for related products or services nearby.

How to Do It:

  • Claim and Verify Your Profile: Make sure your business is claimed and verified on Google My Business.
  • Complete All Fields: Provide accurate information, including your address, phone number, website, business hours, and a detailed description of what your business offers.
  • Encourage Reviews: Positive reviews boost your business’s credibility and improve your ranking in local searches. Encourage satisfied customers to leave reviews on Google.
  • Post Regular Updates: Share photos, promotions, or updates about your business through your GMB profile to keep your audience engaged and informed.

Example:

A local restaurant can optimize its GMB profile by adding high-quality images of its menu items, responding to customer reviews, and posting special promotions like “Happy Hour” deals to attract nearby visitors.

7. Use Content Marketing to Educate and Engage

Content marketing, such as blog posts, videos, infographics, and podcasts, allows you to provide valuable information to your audience while showcasing your expertise. By regularly publishing content that addresses your customers’ pain points or interests, you can attract new visitors to your business.

How to Do It:

  • Create Educational Content: Write blog posts, guides, or tutorials that help your audience solve a problem or learn something new related to your industry.
  • Use Video Marketing: Video content tends to attract more engagement. Create how-to videos, product demonstrations, or customer testimonials to draw viewers to your website or store.
  • Share on Social Media and SEO: Share your content across social media platforms and optimize it for SEO to attract more traffic through organic search.

Example:

A software company can create tutorial videos and blog posts explaining how to use its products effectively. This not only drives traffic to the website but also educates potential customers, making them more likely to convert.

8. Host Events or Webinars

Hosting events, webinars, or virtual workshops is an excellent way to attract visitors to your business. These events provide value to attendees while showcasing your expertise or products.

How to Do It:

  • Host Free Webinars: Choose topics that address your audience’s needs and promote your expertise. Encourage attendees to visit your website for more resources or to sign up for future events.
  • Offer In-Person Events: For physical businesses, hosting in-store events, product launches, or workshops can attract local visitors and generate buzz.
  • Cross-Promote with Partners: Collaborate with other businesses or influencers to co-host events and tap into each other’s audiences.

Example:

A graphic design agency can host a free webinar on “Building a Brand Identity” and encourage participants to visit the agency’s website for downloadable resources or service consultations.

Conclusion

Attracting more visitors to your business requires a multi-faceted approach that leverages online visibility, engaging content, social proof, and strategic promotions. By optimizing your website for SEO, utilizing social media, offering compelling promotions, and collaborating with influencers, you can expand your reach and increase the number of people engaging with your business.

Remember, consistency is key. Regularly engage with your audience, offer value through content and promotions, and continuously monitor and refine your strategies to keep drawing more visitors over time.

2017 Checklist: What Your Business Needs to Do to Start the Year Wisely

business

Business Checklist

gif

Gifographics

New Year

Presentation Agency

Rick Enrico

SlideGenius

Jan 03, 2017

It’s already the third day of 2017. My, how time flies, doesn’t it? With the new year, though, how much have you done? Or, perhaps, a better question would be, “How far are you willing to go this year?”

Past the fireworks and new year’s feast lies an unknown. The uncertainty of the future. But then again, it’s a brand-new start… isn’t it? Blank slate, anyone?

New beginnings can be looked at in a myriad of ways: positively, negatively, pragmatically, stoically, and so on. If you’re one who holds new years in a high note, then you’re sure to hope for the best in 2017—like the past years as they started. Others can be unconcerned, at worst be apathetic, and just go on with their daily grind. Not saying this is wrong, mind you.

No matter how you look at it, the new year is about to give another set of challenges—other chances to grow, opportunities to take, and lessons to learn. But before that, you have to be prepared for them. Check out the infographic below to know how you and your business can have a fresh start to be wiser.

Business Checklist for 2017

If you hold on to the thought that how you start your year will affect the rest it, then stop. It doesn’t work that way. Just stop. You may start the year in a good mood, but someone or something may ruin parts of it. Or the other way around: 2017 may start in a bad way, but someone or something will turn all of it around. When you begin your day, does it always stay good or bad?

And there’s the lesson there: don’t just wait for your year, or day, to be magically fixed. It’s your effort that will get you through the day or through the year.

You decide your own future. A more familiar version of that is, “Life is what you make it.” This presentation design agency made it because of hard work. You can too. “Decide my own future.” How’s that for a New Year’s resolution?

Resources:

Evans, Lisa. “4 Ways to Get into a Positive Mindset for the New Year.” Entrepreneur. December 18, 2013. www.entrepreneur.com/article/230427

Ratliff, Joseph. “The Myth of The New Year’s ‘Blank Slate.’” Medium. December 31, 2013. www.medium.com/challenging-the-status-quo/the-myth-of-the-new-years-blank-slate-11b342611a36#.e7dl0fmf6

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Visual Thinking: Do Images Fill Your Brain?

design

PowerPoint Design

visual thinking

Oct 17, 2014

Do you have a hard time memorizing people’s names, but can easily place the face of a stranger? Is it hard to articulate your ideas and turn them into words? Do you prefer sketching out the details of a project? Do you love solving puzzles like this one? Those who are more inclined to visual thinking will likely answer yes to all these questions.

What is visual thinking?

Learn more about the unique ability to see the world in pictures and the skills it involves by watching these two videos:

Are You A Visual Thinker? by BuzzFeed Video

Visual Thinking 101 by Sean Griffin

Developing visual thinking skills

As we often discuss here, our brains are more inclined to process and retain visual information. This is why visualization is an important element in presentations. Complex concepts are better explained through the use of illustrations, charts, diagrams and pictures. Verbal or textual explanations can easily become confusing. People who are more inclined to visual thinking will know this for a fact.

While not everyone might be considered visual thinkers, others can easily develop the same set of skills. With a bit of practice, we can all achieve visual literacy. As Philip Yenawine of Visual Understanding Education writes,

It involves a set of skills ranging from simple identification (naming what one sees) to complex interpretation on contextual, metaphoric and philosophical levels. Many aspects of cognition are called upon, such as personal association, questioning, speculating, analyzing, fact-finding, and categorizing. Objective understanding is the premise of much of this literacy, but subjective and affective aspects of knowing are equally important.

Here are a few resources you can read to get started on your visual thinking journey:

Featured Image: Fons Heijnsbroek via Flickr

How to Tell a Better Presentation Story

presentation storytelling

presentation tips

Presentations

Oct 14, 2014

As we already know, stories make for powerful presentations. Great stories can capture the emotion and imagination of an audience. Instead of a straightforward report of the facts, stories allow audiences to connect with a message. Stories allow mundane and impersonal data seem more relatable. A presentation story creates a more personal and engaging audience experience.

Whether you’re in the boardroom or in a meeting with potential clients, here’s a list of what you’ll need to tell the best presentation story:

The heart of the story

In literature, stories are told to reveal broader themes. While you’re not expected to philosophize abstract themes in your presentation, the story you share should also have a purpose. At its core, it should be more than just a story. Your story should be driven by a rationale that is essential to your story. In other words, it should perfectly illustrate the core of your message.

To get there, consider asking  yourself these key questions:

  • What is the significance of this particular story?
  • What is the underlying principle behind your presentation?
  • What is the main point you’re trying to get across?

The more you understand the key takeaway, the better you can deliver your presentation story.

The main players

Stories can’t move forward without a central character. The character is responsible for setting the narrative into motion. It is also the character that determines what kind of story will unfold. Most importantly, it’s with the character that the audience connects with emotionally.

It may seem odd to name a protagonist for your presentation story, but even the most mundane stories have its main players. It could be your customer. It could be someone who perfectly represents the demographic you’re targeting. You could even be the character of your own presentation story, especially if you want to talk about an experience that’s central to your key takeaway.

The structure

Beginning, middle, end. Whether it’s an epic hero’s journey, or a murder mystery riddled with flashbacks, all stories are anchored by this basic structure. As such, the same should be true for your presentation story.

According to Fast.co‘s Aaron Ordendorff, the problem is that we often start our presentations at the very middle of the story. We don’t take the time to develop the narrative and provide proper context. At the same time, there is also very little discussion of the resolution and what should come next.

To structure your presentation story properly, start with the basics:

  • Beginning – While you’re not expected to give every detail of your presentation, you do need to provide the audience with sufficient context to understand your message. Begin your presentation story be introducing your character and the problem they’re facing.
  • Middle – Once you’ve provided enough background information, you can begin to detail the purpose of your presentation and how that relates to the conflict your character is facing.
  • End – After discussing the bulk of what makes your presentation, end the story by providing a resolution that reinforces your key message

Reference

Orendorff, Aaron. “Bring Your Presentations To Life With These 5 Storytelling Components.” Fast Company. September 15, 2014. Accessed October 14, 2014.

Featured Image: Death to the Stock Photo

Helpful Infographics for Your Online Marketing Plan

infographics

online marketing

visuals

Oct 09, 2014

Anytime you browse through different social media channels, you probably always come across graphics that detail facts you probably never knew before. These images usually have cute and eye-catching drawings or designs. As we mentioned in the past, infographics are a growing trend. They offer an element of fun while conveying key facts and data. A good infographic can condense useful stats and information without overwhelming viewers.

To illustrate how effective they really are, we looked around the Internet to find some infographics that can help your online marketing strategy. Here are 5 that we think are particularly well-designed and informative:

How to Sell Without Selling

This infographic by Stride shares details and statistics you’ll need to improve your online marketing strategy. As its title suggests, it offers useful information on how to connect with consumers that are looking to be engaged, rather than to hear sales talk.

by Stride via Daily Infographic
20 Captivating Marketing Statistics

Here’s another set of enlightening data for entrepreneurs. These statistics were gathered by WebDAM.

WebDAM via BufferApp
A Well-Balanced Blog 

In this infographic, LinkedIn breaks down the different components you need for a successful blog.

LinkedIn Marketing Solutions via HubSpot
Email Cheatsheet

Email marketing is one of the best ways to engage with your target audience. As Marketo points out in this infographic, a majority of consumers prefer receiving marketing communications through their inbox. Don’t waste a good opportunity by keeping in mind some useful tips they offer.

Marketo via BufferApp
It’s All About the Images 

We all know how powerful visuals can be. In fact, an image can make a huge difference in how your content is perceived and received by consumers. In this infographic, MDG Advertising offers great advice on how you can get the most mileage from your image-based content.

MDG Advertising via JeffBullas.com
The Ridiculously Exhaustive Social Media Design Blueprint 

And since images are important to online marketing, Tent Social created a cheat sheet to tell you the perfect dimensions to use when sharing pictures in different social media platform:

Tent Social via BufferApp

How to Prepare for an Interview Presentation

interview presentations

presentation tips

Presentations

Oct 08, 2014

First impressions are extremely important, especially in the world of business. Whether you’re a fresh graduate looking to score your first job, or an experienced employee looking to land your big break, interview presentations are among those crucial moments. Recruiters often request an interview presentation to test your ability to communicate in a clear and confident manner. In doing so, you’re expected to do more than just talk about your experience and qualifications. When you’re given an opportunity to present to potential employers, you’ll need to show the best version of yourself.

An interview presentation is a rare chance to showcase your personality, capability, and professionalism. In order to leave the best impression, you will have to bravely face your interviewers and knock them off their feet.To help in that task, here are some tips you can use to guide your interview presentation:

1.) Ask the right questions 

Before starting your preparations, gather crucial details asking the hiring manager some key questions. Find out as much as you can about the topic you will be presenting on, and determine the technical requirements of your presentation. Most importantly, you should also ask about the people expected to sit in your audience. The audience will be the most crucial part of your interview presentation. They will be the ones to determine whether or not you’re fit for the role you’re eyeing. If you can, try to find the answer to these questions:

  • What is their professional background?
  • What is their knowledge or level of expertise?
  • What roles do they play in the company?
  • What questions might they ask based on their expertise?

2.) Develop well-structured content

Once you’ve set a clear direction for your presentation, you can start building a strong foundation. Plan your presentation following a structure that connects your ideas in a logical and compelling manner. Research has proven that a specific, story-driven structure is effective in eliciting powerful emotional response. However, you can also go for a more traditional structure: a fascinating introduction, an engrossing in-depth discussion, ending with an insightful conclusion.

3.) Work on your visuals 

If the presentation calls for it, you should also spend time building an effective PowerPoint deck. Visuals have the power to make your arguments more memorable and compelling. Use your PowerPoint deck to highlight the main points in your speech. Emphasize the most important parts by using images and illustrations.

4.) Plan what you’re going to wear 

Another thing to keep in mind is the importance of appearance. Like it or not, first impressions are largely formed based on physical characteristics. In an interview presentation, there is absolutely no excuse for careless grooming. Take the time to plan your outfit accordingly. Again, it will help if you do some research to learn more about company culture. This will help you determine the dress code that’s appropriate for the occasion.

5.) Practice your presentation skills

Lastly, take the time to rehearse your entire presentation. As the old adage says, “practice makes perfect.” Try to practice in the same way that a concert pianist would. Focus on specific parts of your presentation. Practice how to deliver each passage and how you plan to move around the stage. Rehearse your presentation in clusters until you get everything right.

The stakes are high for an interview presentation, and it’s normal to feel nervous going into a room of potential employers. Think of it as an opportunity to flaunt your skills and show that you’re the perfect person for the job.

Featured Image: Alex France via Flickr

What Great Ideas Have in Common

business

presentation tips

Presentations

Oct 06, 2014

A big idea is only the first step to achieving success in the world of business. The real challenge lies in convincing others to consider your plans and take you up on your offer. In other words, “ideas are a dime a dozen.” If you really want to make a difference, what matters is your execution.

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How do you plan to take your idea to the next level?

In 1962, sociologist Everett Rodgers conducted a large-scale research on how and why certain ideas spread. The results, published in a book called Diffusion of Innovations, were gathered from hundreds of case studies showing why some ideas are successful while others fail and fall into obscurity. In particular, Rodgers outlined particular factors that influence people’s decision to accept or reject ideas. If you want to see your big idea turn into a success story, ponder on these five important questions:

1.) Does your idea have relative advantage?

How does your idea compare to what is currently available in today’s market? To have relative advantage, your new product should be perceived as a step above existing standards. Think of how the iPhone completely changed how we use smartphones in 2007. In the same way, the idea you’re introducing should also push beyond the boundaries.

2.) Does it evoke a sense of familiarity?

Apart from innovation, people are also looking for ideas they can easily relate to. They’re wondering if they can use past ideas and experiences to understand your proposal.

Psychologists have long determined people tend to prefer things that are already familiar with them. Even as you push the boundaries, you also have to consider what the target audiences have become accustomed to.

3.) How simple is your new idea?

Another factor that comes into play is simplicity. To achieve success, a new idea should be easy to understand. The people you’re hoping to convince should easily make out the logic and system behind. They should also be able to tell how it would benefit their lives. An idea that’s too complex can be intimidating, and therefore harder to sell.

4.) Can your target audience easily try it out?

Something else you should consider is how effortless the target audience can interact with the new concept or product that you’re introducing. Will they be able to try it out easily?  The more individuals can test the new idea, the more likely they’ll adopt to it. As an example, think of how most musicians publish their music on YouTube for free. The video sharing platform allows users to trial their material. If the viewers happen to like what they hear, they can opt to buy the entire album. In other words, the more people can try out your idea, the more certain they’ll feel about committing to it.

5.) Can they easily observe and share it with others?

Another factor that helps an idea succeed is its observability or the noticeable results that come from trying out an idea. The more users are able to observe your product or concept, the more noticeable it becomes. This will increase the likelihood that people will share your idea to others, introducing it to a wider audience. Set your idea up in avenues that are popular and highly visible.

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Featured Image: Adam Troman via Flickr