Category: Keeping Up with the Clients

11 Online Marketing Tools to Help Reinforce Your Strategy

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Aug 28, 2014

Online marketing is essential for businesses of all sizes, but navigating the vast array of tools available can be overwhelming. To help streamline your marketing efforts, we’ve compiled a list of 11 essential online marketing tools that can help you strengthen your strategy, boost engagement, and drive growth.

1. Google Analytics

Google Analytics is a must-have for understanding your website’s traffic and user behavior. It offers insights into how visitors find your site, what they do once they’re there, and where they may be dropping off.

Why It’s Important:

  • Tracks User Behavior: Allows you to see which pages are most popular, how long users stay on your site, and which channels drive the most traffic.
  • Informs Strategy: By analyzing user behavior, you can refine your marketing strategies and improve user engagement.

How to Use It:

  • Set up a Google Analytics account and add the tracking code to your website.
  • Use the dashboard to view metrics such as page views, bounce rates, and conversion rates.

2. Mailchimp

Mailchimp is a powerful email marketing platform that helps businesses create, send, and analyze email campaigns. It’s ideal for automating email marketing and nurturing leads through targeted campaigns.

Why It’s Important:

  • Automates Email Campaigns: Mailchimp allows you to set up automated email sequences, saving time and effort.
  • Provides Analytics: Track open rates, click-through rates, and conversions to optimize future campaigns.

How to Use It:

  • Create an account, build your email list, and design email templates using Mailchimp’s easy-to-use interface.
  • Set up automated campaigns for onboarding, promotions, and newsletter delivery.

3. Hootsuite

Managing multiple social media accounts can be time-consuming. Hootsuite allows you to schedule, manage, and analyze social media posts across multiple platforms in one place.

Why It’s Important:

  • Simplifies Social Media Management: You can schedule posts in advance, monitor mentions, and track engagement across different channels.
  • Provides Analytics: Hootsuite’s analytics feature helps you measure the performance of your social media campaigns.

How to Use It:

  • Link your social media accounts to Hootsuite, then use the dashboard to schedule posts and track engagement.
  • Monitor hashtags and keywords to stay updated on industry trends and customer conversations.

4. SEMrush

SEMrush is a comprehensive digital marketing tool that provides insights into your SEO, PPC, and content marketing performance. It’s great for keyword research, competitor analysis, and tracking search engine rankings.

Why It’s Important:

  • Boosts SEO: SEMrush helps identify high-ranking keywords and optimize your content for better search visibility.
  • Analyzes Competitors: Use the tool to spy on competitors’ SEO and advertising strategies.

How to Use It:

  • Enter your website or a competitor’s website into SEMrush’s search bar to view keyword rankings, backlink profiles, and traffic data.
  • Use the keyword research tool to find terms your audience is searching for and optimize your content accordingly.

5. Canva

Canva is a user-friendly graphic design tool that helps you create professional visuals for social media, blogs, and email marketing campaigns, even if you’re not a designer.

Why It’s Important:

  • Enhances Visual Content: High-quality visuals are crucial for capturing audience attention in today’s media-rich environment.
  • Easy to Use: Canva’s drag-and-drop interface makes it accessible for users with little to no design experience.

How to Use It:

  • Use Canva to create social media graphics, infographics, presentations, and more by choosing from their wide selection of templates.
  • Customize colors, fonts, and images to match your brand.

6. Ahrefs

Ahrefs is a powerful SEO tool that helps you improve your website’s search engine rankings by analyzing backlinks, tracking keywords, and conducting site audits.

Why It’s Important:

  • Improves SEO: Ahrefs offers in-depth insights into your website’s backlink profile and keyword rankings.
  • Tracks Competitors: You can use Ahrefs to analyze competitors’ websites and discover their top-performing content.

How to Use It:

  • Use Ahrefs to audit your site for SEO issues and fix errors that could be affecting your rankings.
  • Analyze your competitors’ backlink profiles to find opportunities for building your own backlinks.

7. Buffer

Buffer is a social media management tool that simplifies scheduling, publishing, and analyzing posts across multiple platforms. It’s particularly useful for small businesses looking for a simple solution to social media management.

Why It’s Important:

  • Streamlines Posting: Buffer allows you to schedule posts for various platforms in one place.
  • Provides Engagement Insights: Buffer’s analytics show which posts perform best and how to improve future content.

How to Use It:

  • Create a Buffer account and link your social media profiles.
  • Use the scheduler to plan posts in advance and monitor performance with Buffer’s analytics dashboard.

8. Google Ads

Google Ads is one of the most effective platforms for driving targeted traffic to your website through paid search ads. It allows you to bid on keywords and display ads to users searching for related terms.

Why It’s Important:

  • Drives Targeted Traffic: Google Ads lets you target users who are actively searching for products or services like yours.
  • Increases Conversions: Well-optimized campaigns can significantly boost conversions and ROI.

How to Use It:

  • Create an account, choose your target keywords, and write your ads.
  • Set your budget and track performance to optimize your ad campaigns for better results.

9. BuzzSumo

BuzzSumo is a content research tool that helps you discover popular content and trends in your industry. It’s great for identifying which topics are resonating with audiences and for generating content ideas.

Why It’s Important:

  • Identifies Popular Content: BuzzSumo shows which content is getting the most engagement, so you can create similar posts.
  • Tracks Influencers: The tool helps you find key influencers in your industry to boost your outreach efforts.

How to Use It:

  • Use BuzzSumo to search for keywords related to your industry and see the top-performing articles and social media posts.
  • Analyze the content’s engagement metrics to inform your own content strategy.

10. HubSpot

HubSpot is an all-in-one marketing, sales, and CRM platform that helps businesses grow by automating lead generation, email marketing, and customer relationship management.

Why It’s Important:

  • Automates Marketing: HubSpot’s tools allow you to automate many marketing tasks, freeing up time for strategy.
  • Provides In-Depth Analytics: HubSpot’s analytics help you track your marketing efforts and measure success.

How to Use It:

  • Set up workflows to automate lead nurturing and email marketing.
  • Use the CRM to manage customer relationships and track interactions.

11. Sprout Social

Sprout Social is a social media management and analytics platform that helps businesses manage their social media presence, engage with their audience, and track performance.

Why It’s Important:

  • Enhances Social Media Strategy: Sprout Social provides detailed analytics to help you refine your social media efforts.
  • Boosts Engagement: The tool’s engagement features allow you to monitor and respond to social media messages efficiently.

How to Use It:

  • Schedule posts across platforms using Sprout Social’s scheduler.
  • Use the reporting tools to analyze audience demographics, engagement, and content performance.

Final Thoughts

These 11 online marketing tools provide powerful ways to enhance your strategy, streamline your processes, and drive measurable results. Whether you’re focused on SEO, email marketing, social media management, or content creation, these tools can help reinforce your efforts and grow your business.

Raising Capital? Consider a Scrolling Web Pitch!

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Nov 08, 2013

Raising capital is complicated. There are a lot of pieces to put together, including selling your audience, knowing your valuation, how much capital you need, use of funds and much, much more.

The initial hurdle for countless companies comes at the intersection where entrepreneurs and investors meet. Entrepreneurs often stumble building their investment deck and effectively pitching which makes it that much harder to get people to give you the capital. Investors must believe in you and your abilities to manage and grow a company. The problem is that showing who you are and what you’re capable of can be difficult let alone doing it in a 10-15 minute window.

For that reason you need to put your heart and soul into the pitch, but not just the content, also the delivery. What does a perfect pitch look like, you ask? That is a matter of opinion and you’ll never see the “perfect pitch deck”, but recently its all about presenting your company in a unique way to stand out from the crowd.  One additional option you may consider is a scrolling web pitch. Scrolling web pitches incorporate a unique technique that allows the presenter to replace the generic professional PowerPoint click-by-click slides with an interactive, more organic and lively design.  This is not meant to replace the face-to-face PowerPoint pitch but a reinforcement and/or teaser to get the meeting.  Here are 4 reasons why you need to use scrolling web designs for you next investor presentation:

Keep Content Up to Date

In using a scrolling web pitch, you are making any future edits or updates to your text as easy as can be. This design simplifies the process and maximizes your use of time.

Stand Out from the Crowd and be unique

Most people email their large, boring and lifeless PowerPoint presentations to prospective investors, but it really doesn’t make sense to do that. Without context from the entrepreneur you’ll risk a misinterpreted message or worse they might not even move past the first three slides.  Treat you pitch with respect. Why be dull and lifeless when you can be unique, creative and memorable?

Monitor page analytics/views and keep consistency.

Data, data, data! Being able to keep your pitch up to date online and get analytics will help you assess the effectiveness of your deck. Additionally, you’ll have created another venue to market in. A great scroll web pitch will be able to sell itself without you being there, so any viewer could potentially bite in your concept.

Create more interest and leads

Analytics and views lead to increased interest and leads. Garnering and extrapolating public interest in your concept will serve as evidence to potential investors that it is quality and a great opportunity.

Think of it as PowerPoint presentation Darwinism: evolve your presentation or have it die. Though raising capital may be intimidating, challenging, and seemingly impossible, the process starts with how you present yourself to people.

We’ve created an example of a scroll web pitch that you can see here.

If you have any questions or comments about scroll pitches just comment them on this post?

Captus is Ready to Crush Their Competition

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Though Captus

Sep 16, 2013

Captus provides proven military-grade analytics to big data in the commercial sector.

 The company is an essential component in the field of analytics. Anyone could see that both their product and service were both top-of-the-line. Even then, Captus knew what most seem to overlook, which is that it doesn’t matter how good your product or service is, if you cant convince anyone to buy it, its practically useless. 

For that very reason they knew they not only deserved, but required top-of-the-line branding. Investing in the way you look as a company is one of the most crucial elements for sales.Their professional PowerPoint presentation, designed by SlideGenius, effectively showed Captus’s product, process and key capabilities, which in turn made it very easy for their audiences to understand their holistic concept and solution.By developing a very high-quality professional PowerPoint presentation, Captus was able to display the issue their worked was based off of in a useful way.

The issue they worked on was that acquiring detailed information from multiple databases takes a huge amount of effort and time.

The presentation thoroughly emphasized the benefits of choosing Captus over their competition by focusing on the core differences Captus offers.

 Though Captus already had a self-made PowerPoint presentation, they knew that in order to set themselves apart from their competition they need to be be better, not just in their product or service, but in the way they are seen by others. Being different and being better is what led them to invest in, and now officially have, a chic, insightful, and effective tool for branding and pitching themselves.

“Employing proven defense and space technology, Captus brings real intelligence capabilities to serious businesses by providing complete data management and analysis solutions, not just pretty visualizations.” Now, both their product and their brand are not only unique in their own industry, but effectively maximized.  

To find out how you can start developing your brand and presentation more effectively sign up for a 15-minute discovery call with Slidegenius!