Category: Presentation

Bullet Points and Why They Matter to Your Presentation

content

Powerpoint

presentation tips

Oct 30, 2017

Many articles online provide profound insights on how to charm your audience, retain attention when speaking in public, or create the best presentation for the right purpose. And for the most part, there have been similarities that can be seen in almost every piece. One of the many from presentation experts is: “Don’t ever use bullet points. You don’t need them.”

What warranted the general avoidance? Is it because it’s primarily considered the reason for death by PowerPoint (DbP)? If you consider bullet upon bullet in different slides, then sure, you can call the whole thing as walls of text. Given that humans favor the visual over the textual, audiences will be bored by all the reading.

But did you know “death by bullet points” exists? Symptomatic, not synonymous, to DbP, overuse and misuse of bullet points have always been every audience member’s nightmare. And it has happened more than once, much to the annoyance of the crowd. Does that mean that bullet points should be avoided?

Not necessarily. Bullet points are useful in specific situations, and in the proper context, they’re your best tool. Here are a few reasons why they matter.

Optical Break Bullet Points

Optical Break

Reading can be strenuous for the eyes, especially when you have a big block of text in one slide. While seeing this word wall can be intimidating for some, others would just outright not read it. Those who attempt will find themselves blinking more since their eyes dry out from, unsurprisingly, not blinking (because they’re reading).

Bullet points put line breaks on long passages, not just with the negative space from the background but also with clear markers on where a specific item begins and ends. Shorter bits of text are more welcome since they’re easier to understand, digest, and remember. Any form of relaxation is pleasant for your eyes.

Organizing information | Bullet Points

Organized Information

In the same way that your eyes need a break, your brain also needs a breather when trying to comprehend a long paragraph—much less a lengthy sentence. This is where bullet points shine.

Dissect the text, then separate and summarize the main points. Those summations can then be what you can put on your bullets. That brevity is already a big plus; how much more if they’re fascinating?

Think of bullet points as the “too long; didn’t read” (TL;DR) version, the abridged edition, of your long paragraph. By bulleting the main points, you can shorten a sixty-word section to merely a fraction of that, saving your audience’s time. Plus, they get to listen to you more.

Overall readability | Bullet Points

Overall Readability

Which would you rather see: a big block of words or a bulleted list? Which of the two is cleaner and easier on the eyes and is therefore more readable? Most, if not all, would say the latter, especially when the layout is planned properly. With the former, you risk instances of misreading since there are too many words and lines all bunched up in one place.

Keep your slides neat and tidy by having few words—and relatively fewer bullet points—in them. Prevalent enough is the 6×6 rule, stating that you should have no more than six bullets with six or fewer words each in a slide. There’s also the “three words and four bullets per slide” rule.

The Last Bullet Point

There’s a reason why bullet points are overused, and consequently are now being mistreated for it. Just like the Comic Sans fiasco, most people are tired of seeing bullets in almost every presentation they attend. However, that’s not a reason to ignore and neglect the importance and benefits of using this tool.

Of course, you should always exercise moderation; there is such a thing as death by bullet points. A good way to avoid that is by not overloading your slides with bullets, which can be just as bad as a wall of text. In short, know when and when not to use them.

Your slides are your visual aid, so making them clean is on you—and for your audience.

Resources:

Bruce, Robert. “8 Quick Tips for Writing Bullet Points People Actually Want to Read.” Copyblogger. February 7, 2012. www.copyblogger.com/writing-bullet-points

Clark, Brian. “Little Known Ways to Write Fascinating Bullet Points.” Copyblogger. October 23, 2006. www.copyblogger.com/little-known-ways-to-write-fascinating-bullet-points

Crerar, Paula. “PowerPoint Bullet Points: Do We Need Them?” Brainshark. January 24, 2012. www.brainshark.com/ideas-blog/2012/January/powerpoint-bullet-points-do-we-need-them

Paradi, Dave. “How to Write Powerful Bullet Points.” Think Outside the Slide. n.d. www.thinkoutsidetheslide.com/how-to-write-powerful-bullet-points

“10 Ways to Avoid Death by Bullet Points.” Presentitude. March 4, 2015. www.presentitude.com/10-ways-avoid-death-bullet-points

“Comic Sans: Why All the Hate?” Snapily. January 8, 2013. www.snapily.com/blog/comic-sans-why-all-the-hate

Presenting Your Business Pitch with Confidence

business

business pitch

custom powerpoint

pitch

pitch deck

presentation

presentation tips

Rick Enrico

Self-Confidence

SlideGenius

Jul 10, 2017

Not everyone has what it takes to be an entrepreneur. There’s a wide set of skills and traits you have to possess in order to become an effective business leader. Among those traits is self-confidence, a natural magnet that can draw people to you and make them want to listen to what you have to say. As such, it’s an invaluable skill during a business pitch.

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To entice potential investors, you need to appear and sound confident while pitching your idea. Investors are naturally drawn to leaders with high self-esteem because it signifies strength of character, another trait necessary to lead a business venture forward. As Larina Kase, a psychologist and author, said, “True confidence is not thinking that you’ll get a great result. It’s knowing that you can handle any result.” When the path towards success is dark and murky, confidence can carry a strong business leader through.

Self-Confidence: The Top Trait You Need for a Business Pitch

How to Boost Your Confidence for a Business Pitch

There are things you can do to pump up your spirits before facing investors and presenting them your business model. Here are seven of them:

1. Look and sound the part

The thing about confidence is that you don’t need to have it to look the part. You can carry yourself with poise even if you’re feeling intimidated or scared inside. There are a few things you can do to package yourself for success: dressing well, correcting your posture, minding the pacing of your speech, using precise language, and smiling. In other words, by making a conscious effort to look confident, you can make a good impression.

2. Exude conviction from every pore

To sell a business idea, you should be able to show investors how passionate and committed you are. They’ll try to gauge whether you really know what you’re doing, so make sure that you remain composed but enthusiastic throughout your business pitch. Make the investors believe in your potential to succeed. To achieve this effect, you have to communicate a certain aura that tells investors how confident you are about your product. This means avoiding uptalk and articulating a statement with a declarative—not an inquisitive—tone.

Self-Confidence: The Top Trait You Need for a Business Pitch

3. Know your key differentiator

To identify your business’s primary selling point, ask yourself what your edge is as opposed to competitors. Why should investors choose you over businesses similar to yours? You must have something unique to offer to make your business pitch stand out. Apart from this, you should also be able to explain what your worth is to investors. How can they benefit from your business? What gains can they expect, and when?

4. Find an external manifestation of success

Perhaps the best way to gain self-confidence is to find an external manifestation of your business’s capability to survive and succeed. It’s easier to sell a business idea if you have something tangible to back it up. An example of an external validation of success is a solid customer base that raves about your product. A sizable social media following that has positive things to say about your company is also a good proof that you’re breaking ground. Determining your niche is crucial during the first stages of business development because if you sell to the wrong customers, your business is bound to flop. On the other hand, with the right audience, you can improve your revenue and boost your credibility, which will ultimately attract investors towards your business.

5. Solve problems before they appear

Amateur entrepreneurs who only want to impress investors often make the mistake of acting like they’re immune to disasters. They’re hiding behind the assumption that their business model is so perfect, it can’t possibly be taken down by any future problem. As a general rule, before you present your business pitch to an investor, you should think through the possible challenges that you may encounter along the way. If possible, look for various solutions for each issue so that if one fails, you’ll have a backup to fall on. Set up contingency plans for when things don’t go as planned. By making sure that you’re prepared for the ugly as well as the good, you’ll be able to present yourself as a competent leader who can weather the storm when the worse comes to the worst.

Self-Confidence: The Top Trait You Need for a Business Pitch

6. Rehearse and refine your business pitch

Preparation is key to any speech. As with any other field, achieving a certain level of self-confidence takes time and an immense amount of effort. Research also plays a major role on how competent and confident you will appear in front of a panel. Make sure that your presentation has no loopholes and that everything goes as planned.

7. Worry less and just do your part

Fussing over the aspects of your business pitch that you can’t control will only stress you out. Instead of worrying over the negative aspects of your situation, just focus on the positive. Don’t zero in on your weaknesses as that will only distract and discourage you. Instead, strive to turn your weak spots around and let go of the things you can’t change. Optimism can go a long way in boosting your self-confidence, so try to appreciate the good parts as much as you can.

Above all else, smile even if you don’t feel like it. As Christine Clapp, a public speaking expert at George Washington University, said, “Smiling not only makes your voice more pleasant to listen to; it also conveys confidence…. You will appear friendly, approachable, and composed.” That reason alone should be enough for you to flash a smile during a business pitch.

If you follow the aforementioned tips, you’ll be closer to improving your self-esteem. Just be patient and remember that confidence is built over time. With determination, you can stand in front of a panel of investors and present your business in the best light possible.

Resources:

Connick, Wendy. “How to Find Your Unique Selling Proposition (USP).” The Balance. June 19, 2017. www.thebalance.com/how-to-find-your-unique-selling-proposition-usp-2917402

Landrum, Sarah. “10 Secrets to Sounding Confident.” Fast Company. July 20, 2015. www.fastcompany.com/3048748/10-secrets-to-sounding-confident

Lobb, Jennifer. “How to Pitch Your Business Like the Pros on Shark Tank.” Nav. December 28, 2016. www.nav.com/blog/how-to-pitch-your-business-like-the-shark-tank-pros-15102

Whitmore, Jacqueline. “9 Ways to Show More Confidence in Business.” Entrepreneur. September 30, 2014. www.entrepreneur.com/article/237634

“How to Give Investors Confidence in Your Business Idea.” Virgin Startup. n.d. www.virginstartup.org/how-to/how-give-investors-confidence-your-business-idea

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Are Mind Games Still the Secret to an Effective Sales Talk?

custom powerpoint

pitch deck

presentation tips

Rick Enrico

Sales Talk

Sales Tips

SlideGenius

Jul 03, 2017

If you’ve been in direct sales, then you know what it’s like to: 1) get the initial attention of a potential buyer, 2) maintain said attention on you, 3) promote your product, 4) keep the customer from walking away, 5) end your spiel, 6) somehow manage to induce your prospect to purchase your offer, and 7) thank your buyer and end the transaction. Rinse and repeat. Of course, this may be a gross, basic oversimplification of the whole process, but the main steps are there.

Let’s face it: even if trained salespeople have gone through the cycle hundreds of times, it’s statistically impossible that they have a 100 percent success rate. The next best thing is to reduce the number of naysayers. But how does that work when people are turned off by sales talk? By playing on their psyche.

Let’s be clear: this isn’t manipulating their minds into buying what you’re offering but rather talking to them and making them see the benefits of having your product. For that, you must know what you’re about to go up against.

Sales Talk 101: Talking to Your Customers with Sales Conversation

Types of Customers

Depending on who you talk to, there are generally four types of customers. Retail expert Rick Segel segregates them as The Director (likes to take charge), The Analytical (analyzes the finer details), The Relater (knows someone from everywhere), and The Socializer (loves to build relationships).

In a HubSpot article, Leslie Ye classifies customers as Assertive, Amiable, Expressive, and Analytic. While there are obvious similarities between Segel’s and Ye’s lists, i.e., Assertive and The Director and Amiable and The Socializer, the difference is that Ye has the Expressive that lean more on how a purchase affects customers and those around them.

With those laid down, how do you sell to them? The following are the bottom lines.

Sales Talk 101: Talking to Your Customers with Sales Conversation

Appeal to Emotions

Knowing how to deal with diverse customers is the basic of sealing a deal. By pleasing them despite their very different natures, you satisfy a golden rule in sales: making them happier. And that leads to better experiences. Basically, good customer service equals great customer experience.

For your part, flexibility is always welcome. With the multitude of people coming through the door, you’re bound to find yourself in a conversation with your potential client, and you’re expected to be able to cater to their personalities. Got an Assertive type? Cut to the chase, lay the down the facts, and don’t waste their time. Got the Socializer? Then by all means, socialize with them. Engage them in a friendly conversation and build that relationship.

In those ways, you can show them that you’re not taking a one-track-mind approach and considering only the profit of a sale. Make them feel that their trust and loyalty are the best things you can have.

Sales Talk 101: Talking to Your Customers with Sales Conversation

Appeal to Aspirations

There are people who buy because of impulse, while there are those who carefully plan their expenses. Despite these—or perhaps because of these—sellers often don’t consider the far future and are only concentrated on the moment.

Rather than doing that, though, when you’re having a conversation with your potential buyer, cater to their present needs and show how your product can provide a “better” future. After that, maybe they can present an easier manner of how people around them work or a more efficient way of doing things just because of their simple purchase. By meeting that expectation, you enrich how people view themselves and give them the opportunity to do something good.

This subconscious aspiration to be respected—that sense and level of self-esteem—is always good to enrich because this is one way you get your clients to trust you.

Conclusion

Over the years and after many refinements in the art and techniques of selling, most people have their defenses up. They turn a deaf ear to blatant sales talks and a blind eye to obvious schemes. In short, don’t underestimate your potential clients.

People are more aware of the mind games, so these don’t work anymore. So, what do you do? Be human when you do your sales talk. Instead of putting up a wall between seller and buyer, do your best to connect with your customer. Being honest and genuine are traits most people look for in a relationship, so why don’t you start that chain? You’ve nothing to lose and much more to gain.

Resources:

Corbett, Barr. “The Best Sales Pitch Ever.” Fizzle. November 16. www.fizzle.co/sparkline/the-best-sales-pitch-ever

Dachis, Adam. “How to Plant Ideas in Someone’s Mind.” Lifehacker. October 21, 2014. www.lifehacker.com/5715912/how-to-plant-ideas-in-someones-mind

Segel, Rick. “4 Types of Customers and How to Sell to Each of Them.” Business Know-How. n.d. www.businessknowhow.com/marketing/personalities.htm

Ye, Leslie. “How to Sell to 4 Different Personality Types.” HubSpot. December 13, 2016. blog.hubspot.com/sales/how-to-sell-to-different-personality-types

“Mind Games: Can We Use Psychology to Grow Sales?” Pharmacy Magazine. July 31, 2015. www.frontshop.co.za/mind-games-can-we-use-psychology-to-grow-sales

“The Rule of Esteem – How Praise Releases Energy.” Westside Toastmasters. n.d. www.westsidetoastmasters.com/resources/laws_persuasion/chap12.html

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Props for Presentation: Yay or Nay?

presentation tips

props for presentation

public speaking tips

Jun 26, 2017

When you think of theater, you imagine a stage, a backdrop, and the multiple stage properties that actors use to bring a story to life. Props help not only the troupe but also the audience in reliving the experience of the characters and injecting a different sense of realism in a manner that only plays and musicals can deliver, and not just imagining how everything unfolds.

In a similar vein, you could liken a presentation to a stage play. You prance around onstage, tell a story, and evoke emotions and solicit responses from your audience. And… you use props? Is it even necessary? Here are the pros and cons of incorporating them into your speeches.

Impact

Pro: Props are powerful tools you could use to concretize points and provide nonabstract examples to an idea. Kind of like giving a face to a name. If anything, that concept of “concreteness” can make a thought clearer, more compelling, and more conducive to learning. Provide a good model or a situation that perfectly illustrates every aspect of the abstract concept.

Con: However, a bad example may end up making the subject even more complicated and confusing. Instead of explaining the finer points, a mismatch of properties and attributes between your example and the idea you’re trying to explain could lead to their total disregard. Avoid false analogies.

Visibility

Pro: The moment your audience sees your prop, one of two events will happen: if you show it immediately, you make them curious of how it relates to your point; if you wait until the perfect time, then there’s a sudden realization of, “So that’s how that works.”

Con: Of course, your audience needs to see it first, from the people in the first row to the back of the room, even the ones just standing up near the exit. So, should it be a medium- to large-sized object? Those are plausible, but if you’re uncomfortable and look awkward using your prop, then that’s just a cringe-fest for viewers. If it’s too small, then the impact that everyone should have felt is now limited to only a few in front of you. You could prevent the latter with video projection on a screen, but otherwise, consider the size of your prop and the stage. Don’t waste your efforts with props only you can see and appreciate.

Functionality

Pro: Look at this one in two ways: whether your prop works or not and whether it’s practical or impractical. For the former, make sure it doesn’t malfunction during the most important part of your speech. Planning even the littlest details down to the letter is a good way to impress your audience with your prop, especially when it’s a complex piece of equipment or a simple tool used to simplify a complex concept. For the latter, show how it could also function in their lives. More than just a demo, this is an application of its practicality.

Con: Again, here are two ways to look at it: accidents or any unwanted incidents because your prop failed and undesired impressions because of how clunky or how awkward it looks when being used.

As a final point, does having a prop work? Are you comfortable enough with using an object and explaining how it relates to your main point? There are proponents of the notion, and they even recommend going the extra mile. The results are worth the effort.

Verdict

A prop is a tool, and as such, it can be used to have a good effect or a bad one. It all depends on how you use it. This one falls squarely on your shoulders.

However, there are general reminders you must ask before you plan on using whatever prop you need:

  • Are you sure it will impact your audience with the intended effect?
  • Will it be big enough so that everyone in the venue can see it?
  • Have I tested it properly and won’t fail me while I talk?
  • Is it even a good idea to use props here?

If your answers to the questions above are all yes, then by all means, use one. By then, the only concern you have is if it will drive your point home. Take care of that, and you’ll have an effective presentation in store for your audience… if you can pull it off. Isn’t that a good challenge?

Resources:

Gallo, Carmine. “Using Props to Improve Your Presentations.” Bloomberg. January 28, 2009. www.bloomberg.com/news/articles/2017-06-13/synchronous-global-recovery-masks-a-deepening-asset-imbalance

Grant, Anett. “How to Use Props to Make Your Presentation More Powerful.” Fast Company. July 28, 2015. www.fastcompany.com/3048857/how-to-use-props-to-make-your-presentation-more-powerful

Linehan, Dave. “How to Use Props in Presentations.” DaveLinehan.com. November 17, 2015. www.davelinehan.com/props-in-presentations

Miller, Fred E. “Props for Presentations: Seen and UnSeen!” No Sweat Public Speaking. October 13, 2009. www.nosweatpublicspeaking.com/props-for-presentations-seen-and-unseen

Miller, Fred E. “Using Props in a Presentation.” No Sweat Public Speaking. September 21, 2009. www.nosweatpublicspeaking.com/using-props-in-a-presentation

Weinstein, Yana and Megan Smith. “Learn to Study Using … Concrete Examples.” The Learning Scientists. August 25, 2016. www.learningscientists.org/blog/2016/8/25-1

Zimmer, John. “How Do Props Help a Presentation?” Manner of Speaking. September 25, 2011. www.mannerofspeaking.org/2011/09/25/how-do-props-help-a-presentation

Zimmer, John. “Ten Tips for Using Props in a Presentation.” Manner of Speaking. September 29, 2011. www.mannerofspeaking.org/2011/09/29/ten-tips-for-using-props-in-a-presentation

“How to Use a Prop When You Are Presenting.” Time to Market. n.d. www.timetomarket.co.uk/presentation-tips/confident-presentation-tips/how-to-use-a-prop-when-you-are-presenting

Overcoming Nerves When Giving a Presentation

Public Speaker

public speaking

stage fright

Tips for Public Speakers

Jun 07, 2017

Giving a presentation doesn’t always come naturally, especially when standing in front of a crowd isn’t your forte. It’s a skill that takes time to learn and perform just like singing or acting.
As much as you practice, though, one thing can derail you: stage fright. It’s a whole different experience when you’re rehearsing in a confined and controlled environment compared to when standing in front of a crowd.
Fear is inevitable. It is the usual initial feeling people have when they’re aware that something bad can happen. However, most find themselves harboring and being crippled by that possibility for a long time. Ever heard of Murphy’s Law?
You don’t have to experience the same fate. As long as you know how to avoid or fight it—and improve despite of and because of it—you won’t ever have to deal with bothersome stage frights. 

Getting Rid of Presentation Stage Fright in Two Simple Ways | Frighting on stage

Finding a Cure to Presentation Anxiety

Fighting off anxiety can be challenging. You never know when it will come and attack you. When it affects you, you feel weak, not knowing when it will go away. But fear isn’t a physical barrier. In fact, it‘s all in your head. You created it, and you can eliminate it.
Anxiety occurs when you anticipate a bad event. It’s normal to feel anxious when you’re in a stressful situation. And it grows when you keep believing it’s true. The only way to destroy it is by understanding that it’s all in your mind and becoming proactive on it.
Ask yourself the following questions: “What am I being anxious about?” “Where did it come from?” “Is now the time to think about it?” “Will it help me deliver my presentation?” Rationalizing points out the weight of your problem and its urgency. Breaking down your worries and your responsibilities helps you decide how to move along on your work. Instead of entertaining that fear, rehearse your pitch in your head. Your anxiety will be addressed by focusing on the task at hand. Stay on track and don’t let your mind wander off. Mentally pushing the nuisance to the far end of the room will make it leave. 

Getting Rid of Presentation Stage Fright in Two Simple Ways | Relax

Preventing Stage Fright Successfully

There are many reasons why presenters experience anxiety before and during a presentation. Apart from anticipating a faulty performance, procrastination, laziness, and carelessness are the other elements that trigger it. . Sometimes, the reason why you anticipate mistakes is because you know they are consequences of something you did wrong in the past. Maybe there’s a gap in your presentation that you deliberately neglected or maybe you can’t help but think about the practices you should have not missed. These simple yet reoccurring things can make you feel anxious on your big presentation day.
Crafting a great presentation takes much research and preparation. Being able to come up with great research takes a lot of effort and time. And on top of all that hard work, it also takes a lot of practice to make sure you feel ready to present your deck.
When you care to invest that much to prepare your pitch, consequences that make you anxious won’t get in the way. Instead, you gain confidence and feel empowered enough to present your pitch with your head held high. 

Getting Rid of Presentation Stage Fright in Two Simple Ways

Prepare, Present, and Prosper.

There’s no way of telling what’s going to happen next. Why waste time being fearful of outcomes you’re not even sure will happen? If you place fear in the present, you’ll see that it has no business being there. Your presentation should be the only thing on your mind when you walk onstage. The dialogue between you and your audience is your priority. Focus so that nothing can change the way you planned to deliver your pitch.
Remember that prevention is better than cure. Make time to prepare your deck and rehearse your performance. Learn how to present your deck better than the last time. Nobody becomes a public speaking expert overnight. Plan your slides carefully and practice your lines.
Lastly, don’t fear judgement or fill your mind with worry. You have the power to stop self-sabotaging thoughts. 

Resources:

Bellamy, Wallace J. “Fear… It’s All in Your Head.” DrBellamyDMD.com. July 12, 2016. www.drbellamydmd.com/patient-education/fear-its-all-in-your-head
Esposito, Janet. “Conquering Stage Fright.” Anxiety and Depression Society of America. n.d. www.adaa.org/understanding-anxiety/social-anxiety-disorder/treatment/conquering-stage-fright
Maina, Antony. “16 Ways to Overcome Stage Fright When Speaking in Public.” Small Business Trends. October 6, 2015. www.smallbiztrends.com/2015/10/overcome-stage-fright-speaking-in-public.html
Purtill, Corinne. “Murphy’s Law Is Totally Misunderstood and Is in Fact a Call to Excellence.” Quartz. May 16, 2017. www.qz.com/984181/murphys-law-is-totally-misunderstood-and-is-in-fact-a-call-to-excellence
Reynolds, Garr. “Presentation Zen: Simple Ideas on Presentation Design and Delivery,” 2nd ed. Berkeley, CA: New Riders. 2012.
“Managing Presentation Nerves: Coping with the Fear Within.” Mind Tools. n.d. www.mindtools.com/pages/article/PresentationNerves.htm

Successfully Introducing Your Product in a Business Presentation

business

business presentations

presentation tips

May 31, 2017

When you launch a product for the first time, you’re automatically handed the responsibility of ensuring its success. The audience will look up to you for answers because you’re the expert in that particular setup. You’re expected to know more about your product than anyone else. Rightfully, you are also entitled to feel excited or overwhelmed. After all, you’re handling a do-or-die moment for your brand. The key to conquering this situation, of course, is to win your audience’s favor. Here are some tips to help you do just that.

Show, Don’t Tell

When introducing a new product, it’s not enough to simply tell your customers about it. You need to let them see it with their own eyes and test it with their own hands. Of course, before doing that, you should draw the audience’s attention and interest first. Make them want to experience your product and explore its features. You can do this by creating a point of comparison between your product and that of your competitors. Convince your audience that you are the right choice. Take note that your clients will form their opinion based on what you show them, so give it your best shot when showcasing your brand.

How to Launch Your Product in a Business Presentation

Build Enough Hype

Market your product without overselling it. You can use all kinds of platforms and outlets to let your target audience know about your business. Expand the reach of your market through print advertising and social media marketing. Give your potential clients something to anticipate. You can go on and highlight your product’s best features, but don’t promise something that you can’t deliver. Ultimately, you want the hype to be real.

Also, it’s important to seamlessly shift your presentation’s focus from the product to the audience. Don’t just proclaim how great your product is. Instead, tell your potential customers how it can make their lives better. That way, they’ll have more reason to look forward to its release.

How to Launch Your Product in a Business Presentation

Solidify Your Expertise

Credibility is crucial to any brand. When presenting your product for the first time, it’s important to impress as many prospects as possible. To do this, you need to demonstrate how knowledgeable and well-experienced you are in your industry. This is the time for you to flaunt your credentials. What has your business achieved so far? What projects are you working on now? Who are the experts who make up your team? What are your plans for the near future? All of this can give your audience a reason to trust in you and believe in your product.

How to Launch Your Product in a Business Presentation

Communicate Confidence

In a business presentation, it’s important to communicate just how much you believe in your brand. If you don’t trust your own product, no one else will. Confidence is a magnet that draws people in. Make sure you’re equipped with at least that before you step into the stage.

Your product launch doesn’t have to be overwhelming. You can make it exciting for yourself and your audience if you implement the aforementioned tips. With sufficient preparation, you can deliver a presentation that highlights your new product’s best features and places your brand under the limelight.

Resources:

Bly, Robert W. “How to Convince Customers to Buy from You and Not the Competition.” Entrepreneur. December 15, 2015. www.entrepreneur.com/article/252960

Shope, Kendrick. “How to Sell Something Without Being Sleazy.” Infusionsoft. February 29, 2016. learn.infusionsoft.com/sales/sales-process/how-to-sell-something-without-being-sleazy

Tallent, Barbara. “How to Create a Product Presentation.” Infrasystems. n.d. www.infrasystems.com/product-presentations.html

Watkis, Nicholas. “Is Credibility the Most Important Ingredient for Business Success?” My Customer. November 6, 2012. www.mycustomer.com/experience/loyalty/is-credibility-the-most-important-ingredient-for-business-success

What Makes a Winning Investor Pitch Deck?

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Investor Pitch Deck

pitch deck

Powerpoint tips

presentation tips

Rick Enrico

SlideGenius

May 22, 2017

A successful investor pitch deck is much more than a collection of slides—it’s a carefully crafted presentation that tells your company’s story, showcases your vision, and convinces investors that your business is worth their investment. To achieve this, a winning pitch deck needs to balance storytelling, data, and design, all while remaining clear and concise.

Here are the key elements that make up a winning investor pitch deck:

1. Start with a Strong Executive Summary

Your pitch deck should open with a brief, compelling executive summary. This sets the stage for the rest of your presentation and provides investors with a high-level overview of your company’s mission, goals, and potential.

What to Include:

  • Problem and Solution: Start by highlighting the problem your company solves and how your solution addresses it uniquely.
  • Value Proposition: Explain why your product or service is essential and how it stands out in the market.
  • Business Model: Briefly describe how you make money and what your key revenue streams are.

Example: If you’re developing a healthcare app, the executive summary should quickly explain the issue your app addresses (e.g., the difficulty of accessing affordable healthcare) and how your solution simplifies this process.

2. Clearly Define the Problem

Investors need to understand the problem you’re solving before they buy into your solution. Be specific and make sure the problem is significant enough to justify the need for your product or service.

What to Include:

  • Identify the Pain Point: Focus on a real, tangible issue that affects a large market or a niche audience.
  • Provide Data: Use statistics or research to quantify the problem, demonstrating its scope and the demand for a solution.

Example: A pitch deck for an environmental startup might outline the increasing need for sustainable packaging, supported by data showing the growth in consumer demand for eco-friendly products.

3. Present Your Unique Solution

Once you’ve outlined the problem, introduce your solution. This is the heart of your pitch—investors want to know what makes your product or service better than existing alternatives.

What to Include:

  • Explain How It Works: Provide a clear, concise description of your solution and how it solves the problem.
  • Highlight Differentiation: Emphasize what makes your product or service unique, such as proprietary technology, innovative features, or market position.

Example: For a tech company, this slide could feature a brief demo of the software, along with a few bullet points highlighting its unique features compared to competitors.

4. Demonstrate Market Opportunity

Investors want to see that your business operates in a growing, scalable market with plenty of room for expansion. Demonstrating the market size and growth potential is key to convincing investors that your company has significant upside.

What to Include:

  • Market Size: Show the total addressable market (TAM), the serviceable available market (SAM), and your target market (SOM).
  • Growth Potential: Include data or trends that indicate market growth over the next 3-5 years.

Example: A food delivery startup might highlight the rapid growth of the gig economy and the increasing consumer demand for convenience in food services.

5. Showcase Your Business Model

A strong business model is essential to a winning investor pitch deck. Investors need to know how you plan to generate revenue and sustain growth.

What to Include:

  • Revenue Streams: Explain how your company makes money, including your pricing strategy, subscription models, or other revenue streams.
  • Profitability Path: Show how your business can scale profitably and when you expect to reach profitability.

Example: A SaaS company might explain its subscription-based model, detailing different pricing tiers and how upselling premium features will increase customer lifetime value (CLTV).

6. Introduce the Team

Investors invest in people as much as they invest in ideas. Highlight your team’s expertise and ability to execute the business plan.

What to Include:

  • Key Team Members: Showcase the qualifications and relevant experience of your leadership team.
  • Advisors and Board Members: Include any high-profile advisors or board members who add credibility and guidance to your company.

Example: A biotech startup could feature its scientific team, emphasizing their previous experience working on successful drug development projects.

7. Present Financials and Projections

Your financials are one of the most critical elements of your pitch. They provide investors with insight into your company’s performance and future potential.

What to Include:

  • Revenue and Expenses: Include your current financials, covering revenue, operating costs, and net income.
  • Projections: Provide a forecast of future growth over the next 3-5 years, including revenue, expenses, and profitability.
  • Funding Requirements: Clearly state how much funding you are seeking and how you plan to use it (e.g., for product development, marketing, hiring).

Example: Include a chart that outlines your financial projections, showing how your company will grow from its current stage to becoming a profitable business.

8. Highlight the Competition

Investors want to know where you stand in the market and how you plan to outperform your competition. A competitive analysis helps demonstrate your company’s positioning and unique advantages.

What to Include:

  • Competitor Comparison: Include a competitor matrix or chart that shows where your product excels compared to others.
  • Barriers to Entry: Highlight any barriers that make it difficult for competitors to replicate your business model.

Example: A fintech startup might present a comparison chart showing its lower fees, faster transaction times, and higher user satisfaction rates compared to established competitors.

9. Show Traction and Milestones

If your company has already achieved key milestones, showcasing these accomplishments is critical for building investor confidence.

What to Include:

  • Key Metrics: Include any relevant metrics such as customer acquisition, revenue growth, partnerships, or product launches.
  • Major Milestones: Highlight major achievements, such as reaching a certain number of users, securing partnerships, or launching a new product.

Example: A health-tech company might showcase its recent partnership with a major hospital network or the number of patients using its app.

Final Thoughts

A winning investor pitch deck is concise, visually engaging, and tells a compelling story. By focusing on the problem, presenting a unique solution, and demonstrating financial growth potential, you can create a pitch that resonates with investors. Remember, the goal is not just to present data but to convince investors that your business has the potential to scale and succeed.

Why White Space Looks Good in Presentation Design

design tips

PowerPoint Design

presentation design

white space

May 22, 2017

Amateur designers tend to overdo their work. They cram every good idea they have into one design, leaving no area untouched. In their determination to not waste any space, they end up creating a noisy composition that buries the most important graphic elements. The result? Clutter, confusion, and chaos.

Fixing a sloppy work is simple in principle, although it’s not exactly easy to execute. As a graphic designer, all you need to do is maximize the use of an element called “white space,” which is a misnomer because it doesn’t necessarily refer to a white space. In fact, it can be any color, texture, or pattern, as long as it’s an unmarked area that makes the crucial points of a composition stand out.

White space is also known as “negative space” because it makes the “positive space” pop by shrinking in the background and remaining there unnoticed. Its general purpose is to provide a breather for the eyes so that viewers can easily scan a page and find what they need. Still, despite the crucial role that this element plays, it’s still overlooked and underrated at times.

Let’s give white space its own deserved spotlight. Let’s look at it not only from an aesthetic angle but also from a practical perspective. What do you say?

The Two Levels of White Space

There are two levels of white space according to density, ratio, proportion, and general purpose: macro and micro.

  • Macro White Space. Obviously, macro white space is larger in volume compared to its counterpart. Plus, it’s easier to notice because it occupies the bigger portion of a given space. Its main purpose is to emphasize the focal points in a composition and give them structure, and its asymmetrical nature allows it to lend any work a more dynamic and candid look.
  • Micro White Space. This refers to the white space that exists naturally between letters, words, lines, grid images, and other smaller graphic elements. Its main purpose is to direct the flow and order of the content to make for a legible and neat composition.

The Advantages of Using White Space

You’d think the advantages of using white space are obvious, but some presentation designers still overlook them. For good measure, go over them here again to fully internalize the importance of this presentation design element.

1. Improves readability and comprehension

The average attention span of a human being is not as long as it used to be, so if you want to attract and keep your viewers’ attention, you need to give them a good reason to stay. One way to do this is by making it easy for them to navigate through your content. Reduce clutter and design a slide in such a way that the viewers can easily find what they’re looking for. Aim for better comprehension and readability. When people have a full grasp of what you’re trying to communicate, they’re more likely to stay and find out what else you have in store for them.

2. Draws the eyes to the most important points

When used properly, white space can minimize distractions and draw the eyes to the presentation’s central points. The human brain tends to put emphasis on design elements surrounded by white space since they essentially cue the audience as to where they should be looking. When you use white space to lead users from one design element to another, you can sell your main points faster and more effectively.

3. Adds a sense of superiority to the design

In the age of digital media, first impressions matter so much more than ever before. To imprint a good brand image on the mind of your audience, you should master the art of simplicity and minimalism. By using white space liberally and masterfully, you can lend finesse and elegance to your PowerPoint deck. Just take Apple and Starbucks for example. These brands glorify the “less is more” principle, and as a result, their products are considered as the paragon of luxury and sophistication.

On the other hand, less effective presentations tend to cram a hodgepodge of things into one tight space. Too many elements clashing with one another tends to cheapen a slide deck’s overall look. Remember, a tidy and uncluttered space looks more impressive than a heavily packed one. Give your content some breathing space and let it speak for itself.

4. Strikes a balance between texts and images

While the lack of white space results to confusion, an excess of it gives off the impression of incompleteness. Be mindful of how you apply white space lest you look incompetent by under- or overusing it. Aim to strike a balance between the different elements in your presentation design. Keep in mind what Mads Soegaard, the editor-in-chief in The Interaction Design Foundation, said, “White space is a great tool to balance design elements and better organize content to improve the visual communication experience…. For that, the white space is the real star of the show, working between the words and the pictures. It keeps each page from looking busy.”

So, there you have it—everything you need to know to care about white space. Now equipped with such knowledge, you shouldn’t look at this design element as “empty space” anymore. Your improved understanding of the role of white space in presentation design should allow you to put it into better use. Remember, the things you leave out are just as important as those you use.

Resources:

Cao, Jerry, et al. “Why White Space is Crucial to UX Design.” Fast Company Design. May 28, 2015. www.fastcodesign.com/3046656/why-white-space-is-crucial-to-ux-design

Lana, Michelle. “Why Whitespace Is So Important in Web Design.” Segue Technologies. September 10, 2015. www.seguetech.com/whitespace-web-design

Soegaard, Mads. “The Power of White Space.” Interaction Design Foundation. n.d. www.interaction-design.org/literature/article/the-power-of-white-space

Turnbull, Connor. “Using White Space (or Negative Space) in Your Designs.” Envato Tuts Plus. July 19, 2011. webdesign.tutsplus.com/articles/using-white-space-or-negative-space-in-your-designs–webdesign-3401

“White Space in Graphic Design, and Why It’s Important.” Printwand. n.d. www.printwand.com/blog/white-space-in-graphic-design-and-why-its-important

Using Humor During a Pitch

custom powerpoint

humor

Humor During Presentation

pitch

pitch deck

presentation

presentation tips

Rick Enrico

SlideGenius

May 08, 2017

Using humor during a pitch can be an effective way to engage your audience, lighten the mood, and make your presentation memorable. However, humor must be used carefully—it needs to be relevant, appropriate, and well-timed to avoid detracting from the professionalism of your pitch. When used correctly, humor can build rapport, ease tension, and make your message more relatable.

Here’s how to use humor effectively during a pitch:

1. Break the Ice and Build Rapport

Humor can be a great way to start your pitch by breaking the ice and creating an immediate connection with your audience. A light, non-controversial joke or humorous observation can set the tone and make your audience more receptive.

How It Helps:

  • Eases Tension: A little humor at the beginning of your pitch helps calm nerves (yours and the audience’s) and makes the environment more relaxed.
  • Builds a Connection: A well-placed joke or witty comment can establish a connection with the audience and make you appear more relatable.

Example: Starting a sales pitch with a humorous comment like, “I promise I’ll keep this short—shorter than my grocery list, anyway,” can set a friendly tone and make the audience more comfortable.

2. Use Humor to Illustrate a Point

Humor can be used to highlight an important point or concept, making it more memorable. A funny story or metaphor can simplify complex ideas and help your audience better understand your message.

How It Helps:

  • Makes Points Memorable: Humor sticks in people’s minds. If you tie a joke to a key message, your audience is more likely to remember that point.
  • Simplifies Complex Ideas: Humor can turn a complicated idea into something more digestible by using relatable, funny examples or analogies.

Example: If you’re explaining a technical solution, you could use a humorous analogy like, “Our software is like a GPS for your data—it tells you where you’re going, and it never asks for directions.”

3. Keep It Relevant and Audience-Appropriate

When using humor in a pitch, it’s important that it aligns with your message and is appropriate for your audience. Misjudging the audience’s humor preferences or making inappropriate jokes can backfire, damaging your credibility.

How to Do It:

  • Know Your Audience: Consider the demographics, background, and context of your audience. Tailor your humor to suit their sensibilities.
  • Keep It Professional: Avoid controversial, inappropriate, or offensive humor. Keep your jokes light, non-political, and non-offensive.

Example: In a business pitch, stick to industry-related humor, like, “This is the kind of solution that even your IT guy will love—and they never love anything.”

4. Time Your Humor Wisely

Humor is most effective when it’s well-timed and delivered naturally. Don’t force it into your presentation at random moments—use humor strategically to add emphasis or lighten the mood when necessary.

How to Do It:

  • Use Humor as a Break: After presenting a series of complex or dense points, a well-placed joke can give your audience a mental break and re-engage their attention.
  • Practice Delivery: Practice your timing and delivery to make the humor feel natural. The more naturally it flows, the more effective it will be.

Example: If your pitch covers a complex financial model, you could insert a light-hearted comment afterward like, “I know that’s a lot of numbers—don’t worry, there’s no pop quiz at the end.”

5. Use Self-Deprecating Humor Sparingly

Self-deprecating humor can make you appear humble and approachable, but it needs to be used sparingly and strategically. It’s important not to undermine your own expertise or the seriousness of your pitch.

How to Do It:

  • Keep It Light: If using self-deprecating humor, focus on small, harmless jokes that make you seem relatable without damaging your credibility.
  • Balance with Confidence: Make sure your humor doesn’t overshadow your message or make you seem unprepared.

Example: A gentle self-deprecating joke, such as “I’m no mathematician, but I promise these numbers add up,” can make you seem more approachable without undermining your competence.

Final Thoughts

Humor can be a valuable tool during a pitch, helping to break the ice, engage your audience, and make your message more memorable. When used effectively, humor can ease tension, simplify complex ideas, and build rapport with your audience. Just remember to keep your humor appropriate, relevant, and well-timed to ensure it enhances your pitch rather than distracts from it.

Sparking Your Imagination for a Great Sales Pitch

creativity

imagination

presentation tips

sales pitch

May 01, 2017

It’s hard to start a project that isn’t particularly inspiring to do. Much more if you’ve somehow gotten yourself in a creative rut, self-brought or otherwise.
If you find it difficult to come up with a sales pitch, then it’s time to start doing it differently, specifically the planning.
Working on a new project that doesn’t interest you actually feels like it’s taking so much mental energy and focus. Even forcing yourself to do it leaves you feeling tired. When you’re not up to the task of delivering a sales pitch, your lack of enthusiasm will show and affect your performance. Try some of these tips to get your creative juices flowing.

Claim Creativity

Sparking Your Imagination for a Great Sales Pitch: Claim Creativity
Stop thinking you’re not imaginative or artistic. This is self-defeating and counterproductive and will prevent you from performing at your best. People who confidently call themselves creative helps them be more creative. Sound familiar? How about a different—and quite literal—interpretation of “I think, therefore I am” or “You are what you eat”?
Bill Seidel, inventor and CEO of America Invents, starts his class by making sure all his students raise their hands when he asks them if they’re creative.
Negativity and doubt are obstacles you need to get rid of. Gain a new perspective by thinking creatively and believing in yourself.

Take a Break

Sparking Your Imagination for a Great Sales Pitch: Take a Break
Familiarity breeds contempt. For a sales pitch, you might be getting burned out from thinking up of ways—and failing—to make one. Remember the mental tiredness from forcing yourself to create? If you feel that happening, stop for a while. Give yourself a break and move away from everything that reminds you of work. Not only are you resting your body but also your mind. A bit of fresh air or a stroll around the block can do the trick. As long as you distract and detract yourself away from the task, you’ll get that “second wind,” so to speak.
Put yourself in a good mood and focus on feeling positive and relaxed instead. A cool head might be all you need to get back in the game.

Daydream

Sparking Your Imagination for a Great Sales Pitch: Daydream
If you need to imagine yourself having an awesome deck, why not? Staring into space and having your mind wonder and wander about not only serve as mental breaks but are also exercises into alternate realities. Oxymoronic, you say, break and exercise? It’s that paradoxical nature that will get you thinking more and more yet not find yourself stressing out… if you’ll think about it.
There’s a wondrous surprise of liberation when you get your head up in the clouds, conjuring in your mind anything that doesn’t tire you out or pressure you to work or even be an adult. Once that pressure is lifted, who knows, maybe the key you need for that pitch will just come to you. Or you will just suddenly think of something that will make your deck perfect. All because you didn’t force yourself to think of it.

Experience New Things

Sparking Your Imagination for a Great Sales Pitch: Experience New Things
Try new stuff. That’s basically it. Experience something you haven’t before. Haven’t traveled yet? Go ahead. Never tried skiing? Try it for the first time. The point is expanding your horizons. Quite the cliché, right? But the lesson is still there: when you have a wider base of knowledge, you can draw much from your experiences. Insights, parallelisms, and even comparisons that you can use as leverage.
Challenge and go beyond your limits and comfort zone. There’s much to learn beyond what you already know, and depending on your stock knowledge for everything will eventually be unhealthy. You could even discover new loves and passions to add to your schedule and skills to your repertoire. Don’t be afraid.

Allow Room for Mistakes

Sparking Your Imagination for a Great Sales Pitch: Allow Room for Mistakes
The need to be original is your biggest obstacle to being creative. This is too much to consider, when all you really have to do is deliver a sales pitch.
Frame your experience to the present moment, and your anxieties will look much smaller. Overwhelming pressure and fear of the uncertain leads to self-doubt, but no one’s perfect. Cut yourself some slack. There’s no need to bring all those to the table. And no need to bite off more than you could chew. You’ve got your task enough as it is. Never mind the Pygmalion effect. Just go out there and be great.

The Takeaway

Swap the negative thinking with positive thinking to set yourself up for success. Another option is to daydream, imagine different things that can only happen in your head. Once you’ve cleared your mind, come back to making your sales presentation. Or try new things you’ve yet to do. Lastly, don’t force yourself; don’t be the obstacle you’re looking to overcome. Once you’ve got those creative juices flowing, try again. And see the results.

Resources:

Efti, Steli. “10 Steps For Giving A Convincing Sales Pitch.” Forbes. April 18, 2014. www.forbes.com/sites/theyec/2014/04/18/10-steps-for-giving-a-convincing-sales-pitch
Falconer, Joel. “30 Tips to Rejuvenate Your Creativity.” Lifehack. n.d. www.lifehack.org/articles/productivity/30-tips-to-rejuvenate-your-creativity.html
Irwin, Menar. “Creativity Hacks: 9 Ways to Find Inspiration.” Marketing Insider Group. December 16, 2016. www.marketinginsidergroup.com/content-marketing/creativity-hacks-9-ways-find-inspiration
Kotler, Steven. “Hacking Creativity.” The Creativity Post. July 31, 2012. www.creativitypost.com/pop-culture/hacking_creativity
Tartakovsky, MS, Margarita. “One of the Biggest Obstacles to Creativity.” Psych Central. October 1, 2014. blogs.psychcentral.com/everyday-creativity/2015/10/one-of-the-biggest-obstacles-to-creativity
Zetlin, Minda. “9 Seriously Easy Ways to Spark Your Creative Energy.” Inc.com. January 16, 2015. www.inc.com/minda-zetlin/9-seriously-easy-ways-to-spark-your-creative-energy.html
“How to Be Creative: 6 Secrets Backed by Research.” Bakadesuyo.com. December 2015. www.bakadesuyo.com/2015/12/how-to-be-creative