Including traction in a pitch deck is crucial as it demonstrates the progress and success of your business. Traction refers to measurable evidence of market validation, such as user growth, revenue, partnerships, or customer testimonials. By showcasing traction, you provide potential investors with tangible proof that your business model is working and that there is demand for your product or service. This not only increases your credibility but also instills confidence in investors, making them more likely to support your venture.
