Tag: branding tips

3 Tips on How to Improve SEO Writing for Your Business

branding tips

content creation

content marketing

digital marketing

Rick Enrico

search engine optimization

SEO

SEO writing

SlideGenius

Aug 01, 2016

With our increasingly digitized lifestyles, technology plays an even bigger role in society.

For businesses, the playing field has moved online. The Internet’s influence on people can greatly improve or ruin a company’s reputation. Beyond traditional marketing tactics like network expansions, the Internet now serves as the main arena where entrepreneurs vie for customers’ attention.

One way to improve your digital marketing strategy is through SEO writing for your company’s website or blog. Sometimes, SEO writing can be tricky, especially if you have lots of competition online. Fortunately, we’ve compiled three tips to improve SEO for your business:

Strategic Keywords

You want to be the first thing people see in a search engine when they look up something related to your brand offer.

More website views mean more people are becoming interested in you.

If you follow up on this interest with frequent correspondence and an effective sales pitch, you can best convert leads into sales.

But how do you come out on top when there are other sites competing for the slot?

Dave Davies, Beanstalk SEO Services CEO, suggests in his article on Search Engine Watch a strategic use of keywords in your entries.

These keywords are the things your potential leads will be typing in the search bar.

They act as the middle ground between your company’s specific services and the customer’s more general concerns.

Be exact with a keyword that will lead a prospect to you, but don’t overdo it.

Instead of individual words, use phrases to qualify your keywords without making it look like blatant marketing.

There’s no fixed formula to coining the right keywords.

Give yourself options before settling into what feels most natural and effective.

Relevant Content

The most important thing in your blog post or website is the content.

You may have all the right keywords, but without solid content to back you up, your post will fall flat.

Keep your writing original and fresh.

Be mindful not to duplicate content. Jayson DeMers, founder of Seattle-based social media marketing firm, Audience Bloom, provides useful tools that help you gauge your article’s originality.

These sites include Copyscape and Copysentry, which analyze your content for you.

If you want to keep yourself on a Google search’s first page, update often and avoid re-posting existing entries.

Besides, frequently updated material that keeps up with people’s changing interests attracts more attention.

You may be able to draw people in at first click, but the trick is to keep them reading. Consider your page’s bounce rate compared to how many online viewers actually interact with your site.

Limit the number of bounces you get by publishing material that’s worth reading to the end.

Consistent Branding

To make your site link-worthy, its content should bear your brand.

Once a viewer goes through your site, they’ll want to know who you are.

Establishing a personal connection with the client is as important outside a pitch as it is during your presentation.

People are more willing to invest in something familiar to them.

Use your posts as a springboard to bring your services to the viewer’s attention.

Introduce your business and foster a link between you and your virtual audience to gain their trust.

However, this doesn’t mean you’re stuck with a limited set of topics that revolve around your services.

Expand to related areas that will broaden your scope while keeping your identity.

It also helps to include links to your references within the text.

This associates you with authority sources, or other credible sites.

Conclusion

Writing with SEO can improve your overall digital marketing strategy.

Choosing strategic keywords and creating unique content showcases your brand and improves your online marketability.

Simply being on top of a search list doesn’t guarantee lead conversion.

But bringing in enough interested people to your page raises your chances.

After the initial contact with your prospect, don’t forget to follow up.

If you play all the right cards, they might even invite you to deliver your sales pitch in person.

References

“Bounce Rate.” Google Analytics. Accessed November 2, 2015. https://support.google.com/analytics/answer/1009409?hl=en

Davies, Dave. “How to Find Profitable Keywords For Your Website.” Search Engine Watch. March 29, 2012. Accessed November 2, 2015. http://searchenginewatch.com/sew/how-to/2164520/profitable-keywords-website

Demers, Jayson. “7 Advanced Ways to Improve Your Site’s SEO.” Entrepreneur. September 30, 2014. Accessed November 2, 2015. www.entrepreneur.com/article/237819

Demers, Jayson. “How to Make Sure You’re Not Publishing Duplicate Content.” Audience Bloom. August 14, 2013. Accessed November 2, 2015. www.audiencebloom.com/2013/08/how-to-make-sure-youre-not-publishing-duplicate-content/

Featured Image: “SEO” by NOGRAN s.r.o. on Flickr.com

3 Tips for Making Company Profile Presentations More Effective

branding tips

company branding

company profile

company profile presentations

Rick Enrico

SlideGenius

Jun 13, 2016

The value of any business lies in the quality of the product or service it sells. Whether it’s a breakthrough device, an amazing piece of art, or a new concept, communicating your ideas effectively is important to earn a client’s trust. This all boils down to the importance of a corporate profile presentation.

A quick look at a company gives prospects a general idea on how a business meets and satisfies its customer’s needs. It puts your business in the spotlight, creating greater possibilities of gathering more sales leads and building new professional relationships.

Here’s a quick guide on how to make a good company profile:

Collate All Facts

Start by defining your company goals and objectives. Spell out your collective efforts, track record, and unique strengths. Demonstrate what your company does for its customers and employees. Explain what makes your business different and how it gives the organization its distinct character.

Besides your mission vision and corporate values, putting in a short history also shows your company in the best possible light. State when it was established, where it’s located, and its progress over the years. However, make sure that these items aren’t cluttered throughout your slides.

Don’t Forget the Structure

Once all topics are listed, arrange them in a logical manner to make more sense. Prioritize the important ones to start off your spiel with more impact. Your business profile must always begin with the About Us section.

The succeeding slides must be comprised of your products and services, specialization or company vision and mission, client testimonials, and call to action.

Group common topics together to limit your slides. This brings your creativity in using visual images to strengthen and support your message.

Keep the Branding Visible

Visual components—logo, colors, fonts, illustrations, and graphic themes—encapsulate your company’s identity.

In designing your business profile slides, it’s important to use visuals that highlight your brand. Use shapes and graphic designs that confirm your branding, not contradict it. This all applies in your organizational chart, global or multi-location operations, and portfolio.

Keeping your brand visible also gives your business a handful of benefits. It separates you from your competition, allowing people to reel in their personal opinions and preferences.

Conclusion

A company profile gives potential prospects a sneak peek on what a business has to offer. Just like actual presentations, a corporate background is also essential in generating leads and building professional relationships.

Learning how to create an effective company profile puts your business in the best light. Collate all the information needed for your presentation. Arrange facts in a logical manner, beginning with details of utmost importance. Use visuals that shape and confirm your brand.

Follow these tips and ensure a winsome pitch for your company’s growth and success!

References

Singh, Vivek. “7 Steps in Making your Corporate Profile Presentation.” JazzFactory.In. October 24, 2012. blog.jazzfactory.in/2012/10/7-steps-in-making-your-corporate.html

Featured Image: “Wordle clouds” by Achim Hepp on flickr.com

Brand Conquest: Mainstreaming Your Niche Like Star Wars [Infographic]

Branding

branding tips

mainstream

pop culture

Rick Enrico

SlideGenius

Star Wars

star wars 2015

Dec 10, 2015

The latest Star Wars film is coming out next week, and excitement is in the air with the buzz created by fans, both online and offline. Like all big franchises, the Star Wars brand name is one that’s inspired and influenced many. But before it got to where it is today, Star Wars’ brand was a new name in the market, and its niche, space opera, wasn’t as popular yet in films.

Star Wars’ reputation for being one of the films that popularized the space opera genre can be attributed to several factors. Among these is its strategic use of film elements to bring the Star Wars universe to life. It also tapped into the social trends of its time, and took a compelling approach to a story set in space. Compared to its competitors, Star Wars was a novelty that drew from and capitalized on its audience’s interests.

Get some inspiration from the movie franchise and expand your own niche. Knowing what you’re good at is the first step to building your brand. Working with your strengths gives you a direction on what approach to take in the market. Like Star Wars’ masterful use of the medium, you also have to find something that you can use as a leverage over existing brands.

Innovation and uniqueness are two things that catch people’s attention. Brainstorm creative ideas that both reflects what you stand for and piques prospects’ interests. Observing your market and keeping track of people’s preferences can be effective in your brand positioning and getting more people to subscribe to your niche. Remember, focusing on your customers’ needs is the way to good business.

For more ideas on how you can follow Star Wars’ example and become a well-known brand name, read through our infographic on the film franchise’s brand conquest:

https://www.slideshare.net/SlideGenius/brand-conquest-mainstreaming-your-niche-like-star-wars

Bird’s the Word: Branding Lessons from Thanksgiving Turkey

branding lessons

branding tips

customer loyalty

Rick Enrico

SlideGenius

Thanksgiving

thanksgiving turkey

Nov 23, 2015

The turkey’s branding as the Thanksgiving centerpiece was achieved with a mix of cost-effectiveness and unexpected marketability. If you want to make your own product stand out in the market, take some tips from the Thanksgiving turkey.

Things like value proposition, or the solution you offer to a specific problem in the market, factor in a lot when it comes to attracting customers. At the same time, you have to stay realistic with your budget. The Thanksgiving turkey has done just that.

1. Stuffing the Market

The Thanksgiving turkey is such a staple in most American households that it’s become symbolic of the holiday. That’s why it comes as a surprise that turkey wasn’t on the first Thanksgiving menu. But compared to beef, which was actually there, turkey turned out to be more popular. Like any product in the market, it needed a solid value proposition that could be pitched to potential consumers. The greatest benefit it offered to breeders and buyers alike was its cost-effectiveness.

Although the native turkeys were smaller than the ones we see today, they were still bigger birds that didn’t cost as much to raise. They had plenty of meat to feed large families. Similarly, building a feasible value proposition for your brand is important in reaching out to your prospects. Customers always look for what they can get from you.

Address a specific problem in the market and be clear about the benefits you have to offer. Make your solution as concrete and relevant as possible. It could be in terms of your innovation or effectiveness, as long as it prioritizes customer comfort.

2. Roasting Competition

The turkey’s supremacy over all the other main course meals was cemented by years of consumer loyalty. The widespread attention to turkey was partly due to the promotion of several famous figures of its time. Among these personalities, Charles Dickens established the popularity of turkey as a celebratory meal when he featured it in A Christmas Carol, which was widely popular among American readers.

The key takeaway from this anecdote is the role a strong presence plays in getting a brand out in the market and keeping its prospect’s attention. Aside from traditional marketing strategies, businesses can get the help of influencers to do part of the marketing for them. Influencers are prominent figures in society with a large following who could greatly boost your image.

In the present day, famous bloggers and celebrities are some of the most common influencers businesses court when it comes to building their brand. Their impact on a significant number of people helps word-of-mouth about your product travel faster.

3. Serving the Customer

The turkey-farming business further catered to an evolving market when farmers began raising turkeys like chickens in the 1940’s and 50’s. Until then, wild turkeys were originally gamey and lean. Raised turkeys found a niche in the market and were eventually mass bred into the turkey we know and love. If you look at the trajectory of its evolution, the Thanksgiving turkey maintained its hold on the holiday by adapting to new expectations. In the same way, a modern marketing strategy requires companies to look beyond the first business deal.

Customer engagement means ensuring brand loyalty through repeated transactions. You have to take care of existing clients to keep their favor, even as you anticipate the arrival of new customers. This means addressing people’s changing needs and wants, which includes thinking of innovative ways to expand your business network.

Doing market research helps you determine what direction to take in your new ventures. Don’t just adjust your products or services. Keep your overall vision in line with people’s current needs as well.

Fowl Games

Even before the upsurge of holiday retailing, the Thanksgiving turkey’s image set the bar for holiday marketing. Its cost effectivity endeared it to both sellers and consumers, trumping other celebratory meals with visible exposure from different prominent figures during its time. In its unassuming simplicity, the turkey’s long-standing holiday reputation is something businesses can learn from.

Create a good value proposition that prioritizes your customer’s needs and highlights the benefits they can get from engaging with your brand. Catching the attention of influential people helps introduce your product to their followers. Look up your target market and adjust your brand accordingly to their present preferences.

Appeal to your prospects’ tastes by flavoring your brand with some Thanksgiving turkey marketing wisdom.

References

Butler, Stephanie. “Turkey Talk: The Story behind Your Thanksgiving Bird.” History. November 15, 2013. Accessed on November 10, 2015. www.history.com/news/hungry-history/turkey-talk-the-story-behind-your-thanksgiving-bird