Tag: presentation designer

No Retreat, No Surrender: Post-Apocalyptic Presentation Survival Advice

powepoint designer

PowerPoint Design

PowerPoint Experts

powerpoint problem

powerpoint template

Powerpoint tips

presentation designer

presentation experts

presentation templates

presentation tips

problem solving

SlideGenius

Oct 12, 2015

Let’s be clear: delivering a business presentation is serious business, with high stakes. So next time you enter a room for a presentation, here’s a wild idea: be like a zombie. It might sound like crazy presentation survival advice, but hear us out.

According to authors Kenemore and Scott, zombies are the perfect soldiers because they can withstand massive amounts of damage and still plod forward.  Remember, it’s your responsibility to keep going no matter what happens to your speech, good or bad. So don’t discount using a zombie-like approach, neither retreating nor surrendering from taking over the stage.

Adopt a cold and calm attitude to protect your professional appearance and achieve victory.

Here’s how to decisively win presentations with the acumen of a zombie:

Forget Fear

Forget Fear
Fear is your worst enemy.

There’ll be no giving up once your reanimation has begun. You can never back out when faced with unexpected events during your pitch. Be brave enough to avoid disengaging at any point from your discussion. Reevaluate your approach and come up with another attack plan.

A lot of things can go wrong — negative feedback, a non-operational device, or corrupted files can come up while you’re presenting. Instead of panicking, focus on the solution and address the problem outright.

Just Attack

Just Attack
Don’t hesitate. Take the initiative.

You don’t have to literally eat human gray matter. All you need to do is occupy space in your audiences’ mind, and make sure it’s worth it. Focus on getting them interested in your material. Take the lead and display valuable and helpful chunks of information that quenches your viewers’ hunger for learning.

Plan a strategy on how you’ll give them a decisive and informative dose of data. Start with a hook that hints to your main topic. Expound on your core idea by incorporating stories, statistics, and other factual evidence. Drive the final point in with a clear purpose to reach your audience on a personal level.

Walk with Others

Walk with Others
Don’t take on the apocalypse alone.

Taking inspiration from the zombies’ creed, “no man left behind” is another tactic to step up the presentation game. Leaving no man behind, not even your listeners, builds solid engagement. Tailor your speech in a way that’s accessible for everyone. Research beforehand to ensure that your audiences’ needs and expectations are met.

Make them feel involved and give them the assurance of being taken care of until the very last slide of your PowerPoint deck.

You’ve Survived!

You've Survived!
You made it out of the presentation apocalypse.

Zombies can be the most feared adversary anyone could encounter. They have this unexplainable ability to survive in the face of a nonstop onslaught. As a presenter, learning the zombies’ stance can keep you ahead of the competition. “No Retreat. No Surrender.”

Inflict yourself with these zombie-like traits and you’ll have no problem facing unexpected events. Attack your audience, not with bullets, but with helpful data. Leave no man behind for solid audience engagement.

Cultivate these strengths and be prepared to deliver award-winning, death-defying PowerPoint presentations.

 

References

Kenemore, Scott. The Art of Zombie Warfare: How to Kick Ass Like the Walking Dead. New York: Skyhorse Publishing, 2010.

Perfect Presentation Myths and Formulas, Debunked

communication effectiveness

PowerPoint design service

powerpoint myths

ppt design

ppt templates

presentation designer

Presentation Guru

Presentation Myths

public speaking

Rick Enrico

san diego designer

SlideGenius

speaker confidence

Oct 08, 2015

In trying to perfect their speech, people apply what seem to be tried and tested methods. However, these methods can sometimes do more harm than good. One size doesn’t always fit all, and with changing times, conventional knowledge is also bound for an update.

Not even experts agree on the shoulds and shouldn’ts of public speaking and slide design. But we’ve decided to compile their common observations and debunk a few presentation myths.

On Repeating Your Points

One of the most discredited old adages is, “Tell ‘em what you’re going to say, say it, and then tell ‘em what you said.” However, a modern audience relates better to a message if it’s introduced early on, with a powerful introduction. On top of people’s shortened attention span, nobody likes being hammered with the same idea over and over again.

People’s attentions are at their peak during the first and last parts of a speech, so repeating a key point somewhere in the middle won’t make as much of an impact. State your intentions once in the beginning, and reiterate it only towards your conclusion.

PowerPoint: To Use or Not to Use?

There are already enough myths about how to use PowerPoint. Before even crafting their slide deck, presenters mull over the decision of whether or not to use PowerPoint at all. There are those who argue that having a PowerPoint distracts the audience from giving the speaker their full attention. But studies show that a visual approach increases communication effectiveness and speaker confidence.

This makes PowerPoint important in helping both speakers and their listeners keep track of your train of thought. If you don’t have enough time to devote on your visuals, consult with PowerPoint design service professionals. This will boost your chances of creating an impact.

Content vs. Delivery

One of the more difficult decisions is choosing between form and content. Depending on who you subscribe to, a flashy performance is enough to count as a good presentation. People often believe that because there is public speaking involved, all you have to focus on is how well you can entertain your audience. On the other end of the spectrum, there are others who side with the idea that what you say is all that matters.

In some respect, both ideas are misguided. A good presentation is defined by a balance between both content and delivery.

While relying on delivery defeats the purpose of having a refined message, depending on your content without thinking about how to deliver it will only bore your audience. Allot time to each aspect of your speech. Organize your content well, but also think about how you can deliver it to respond to your audience’s interests.

Conclusion

There are many ways to execute a presentation. There is no one set way to do it, but people often fall into the trap of assuming a formula to a good performance. Debunking some of these myths is actually one step to crafting better output.

Impress your audience without relying too much on outdated formulas. Reiterate your points as many times as needed without being too repetitive. Use PowerPoint properly, and treat it as a helpful ally, not as an adversary to resist. Finally, pay attention to both form and content and keep a reasonable balance of both.

Leave those long-standing presentation myths behind and embrace creativity and innovation.

References

Watson, Leon. “Humans Have Shorter Attention Span than Goldfish, Thanks to Smartphones.” The Telegraph. Accessed October 5, 2015. www.telegraph.co.uk/news/science/science-news/11607315/Humans-have-shorter-attention-span-than-goldfish-thanks-to-smartphones.html
“Visual Aids.” University of Alabama. Accessed October 5, 2015. www.uab.edu/uasomume/fd2/visuals/page2.htm

Featured Image: “Mosaico Trabajos Hércules” by Luis García on flickr.com

Perfecting Your Choreography for Professional Presentations

advise from experts

effective professional presentations

Powerpoint

powerpoint designer

ppt tips

presentation

presentation designer

Professional Presentations

Rick Enrico

slide genius

tips

tricks

Oct 02, 2015

For performers, choreography combines proper body movements, positioning, and timing to elevate their act. Dancers rehearse their performance by familiarizing themselves with corresponding dance steps. Visiting the venue helps them experience the actual feeling for the live show.

Stage players also do this by matching their lines with appropriate body movements and gestures to engage the audience. They rehearse in the venue to arrange the setup, make minor adjustments, and be comfortable with the blocking and placement. Similarly, perfecting your movements can help you improve your pitch delivery, boosting your convincing ability.

Choreograph Your Pitch

Since choreography relates to physical space between the speaker and the audience, this is where the four spatial zones (intimate, personal, social, and public) take place.

  • Intimate space covers a foot and a half to zero, and is usually reserved for significant others.
  • Personal space ranges from four feet to a foot and a half – the right amount for close friends.
  • Social space spans twelve feet to four feet. This is sufficient for large gatherings and social functions.
  • Public space goes beyond twelve feet. As the name suggests, is best for public speaking.

As a presenter, you don’t have to stay within the public space all the time. Audience interest increases the closer you move to them.

Activate Your Audience’s Mirror Neurons

Interacting with a large audience is possible thanks to mirror neurons. As author Vicki Kunkel defines in her book, Instant Appeal, a mirror neuron allows people to experience the same feeling when observing others, mirroring their behavior as if they’re in the same situation.

Communications expert Nick Morgan suggests this technique when you’re in a crowd of 500 people have no room or time to engage each of them. In this case, you can connect freely with your audience by moving towards chosen audience members.

Kunkel cites Dr. Wayne Dyer, a well-known speaker, who knows this technique by heart. When telling a story, he’s able to make his audiences feel that they’re actually on the same occasion. He also uses typical stage areas when making and emphasizing a point. For example, when he describes an event or a situation, he stays in one location. He transfers to another position when he tackles another issue or topic.

This makes the performance more chronological and understandable, where audiences can easily follow. Let’s take a look at some room setups which you can best maximize to your advantage:

1. U-Shape Setup

This setting lets you engage your audience at the center, then walk towards them at some part of your speech.

Be careful not to show your back to some audience members. Eye contact shouldn’t be discarded since it contributes to your connection with the audience.

2. Classroom Setup

This style depends on the number of aisles in a classroom. If it has only one, you can walk through to move closer to some of your listeners in the middle. In this case, you interact more with the people sitting in front.

If there’s no aisle, stay in front and proceed with your pitch. Compensate with your body language to emphasize your points, and you’ll still connect with them.

3. Auditorium Setup

If you’ll be giving your speech in an auditorium, it’s advisable to practice in the actual venue more than once. This will allow you to familiarize yourself with the area, and think of best strategies to engage the audience. A venue this large gives you more chances to maximize the stage.

Let your audience know your desire to connect with them by supporting your pitch with the right body language.

In Conclusion

Choreographing your presentation helps you maximize space and grab attention. Meanwhile, activating your audience’s mirror neurons through body language provides an emphatic and emotional connection.

Lastly, familiarizing yourself with the different room styles engages audiences more effectively for impactful professional presentations. Plan your pitch like a stage performance to get the best out of any public speaking opportunity.

To help you with your presentation needs, SlideGenius experts can offer you a free quote!

 

References

Morgan, Nick. “How to Choreograph Your Presentation.” Forbes. April 11, 2013. Accessed August 12, 2015. www.forbes.com
Kunkel, Vicki. Instant Appeal: The 8 Primal Factors That Create Blockbuster Success. New York: AMACOM, 2008.

 

Featured Image: “Poly Prep – Afternoon of Student Choreography” by Steven Pisano on flickr.com.

Psychological Biases: The Bandwagon in Sales Presentations

consumer decision making

decision making

PowerPoint Design

powerpoint designer

powerpoint designs

powerpoint expert

PowerPoint Experts

powerpoint template

presentation designer

presentation experts

presentation templates

presentation tips

sales presentations

slide genius

SlideGenius

Sep 30, 2015

We’ve already discussed the psychology of decision-making and examined the use of anchoring in sales presentations. In this post, we’ll focus on another psychological bias: the bandwagon effect.

If you have high regard for group thinking and conformity, then this brain quirk can help you sell more. Let’s see what makes this technique suitable for your pitch.

Defining the ‘Bandwagon’ Effect

Coined after the political term “jump on the bandwagon”, this refers to voters’ tendencies of choosing the most successful campaign to support. The bandwagon effect implies hopping onto a trend, joining a movement, or supporting something that everyone else has been doing.

According to Hubspot’s Emma Snider, social proof can be a powerfully persuasive tool. People have this natural tendency of following another’s actions regardless of their own beliefs. The likelihood of this increases when more of them begin adopting the idea or behavior.

Why Use This in Presentations?

All marketers aim to increase a product or service’s popularity, so they create marketing efforts for higher product demand at a faster rate. Using the bandwagon effect in presentations gives you the advantage in persuading your audience. It relates to your prospects’ emotions, which in turn increases the popularity of your product and consumer demand.

The idea of popularity introduces your product into the market, which makes people jump onto the bandwagon. It appeals to the human emotions of wanting what others already have, and of fitting in with the majority. Customers will take the word of their fellow consumers for it because they’re sure they aren’t out to sell them anything. Making it appear that there are more users tuned into your product or service reassures them of your quality.

How to Make The Bandwagon Effect Your Ally

You have to adapt to your audience’s needs like how chameleons adapt to their environment. With a handful of product innovations coming, the consumer society is now yearning for transparency, info-bites, and greater customer experiences with the products they use. Cater to these needs by using the bandwagon as social proof.

Introduce your product in a way that strengthens your credibility. Include testimonials from your valued clients or present a statistic that shows how many people have been using your offering.

Giving them quantifiable proof of your product standing and market value is the best way to turn them into buying customers.

Are You In or Out?

The bandwagon effect is one useful psychological bias that relates to consumer decision making.

Use the power of this phenomenon in influencing purchases and experience a breakthrough success in your business.

References

Kay, Magda. “How to Use Cognitive Biases for Effective Marketing.” Psychology for Marketers. n.d. Accessed August 3, 2015.
Snider, Emma. “How to Use Psychological Biases to Sell Better and Faster.” Hubspot Blogs. January 31, 2015. Accessed August 3, 2015.

Featured Image: “Dueling Bandwagons” by Eric Kilby from flickr.com

3 Ways to Make PowerPoint Presentation Notes Your Ally

effective presentation

Powerpoint

powerpoint designs

PowerPoint presentation notes

powerpoint template

Powerpoint tips

presentation

presentation designer

presentation idea

presentation templates

presentation tips

Rick Enrico

sales presentation

Sep 28, 2015

Notes provide a convenient way to keep track of your speech, but depending on them hinders audience engagement. It keeps you from establishing eye contact, and communicating nonverbally through hand gestures and body movements.

So when are you allowed to use it all throughout your speech?

To Use or Not to Use?

If you’re discussing a complex topic that needs an in-depth approach, then there’s no problem with using it as a script. This is because there are certain subjects that can only be thoroughly explained with notes.

Ideally though, notes should be for recalling only main points and important data. While it’s still possible to keep audiences engaged with a script in hand, master your topic and give yourself more time to maximize your stage presence for a more effective presentation.

If you have no other choice but to use your script, here’s how you can best utilize your PowerPoint presentation notes:

1. Write in a Conversational Tone

According to presentation trainer, Gary Genard, you should write a speech with the intentions of delivering it, not reading it. Before you craft your speech, plan it with a natural delivery in mind. One way to do this is to construct each statement by using contractions. Instead of writing “will not,” you can compose it as “won’t” to sound more conversational.

Remember to use simple words as if you’re just talking to a friend. Simpler language makes it easier for your audience to follow your arguments and understand your points.

2. Know When to Pause

Learning how to pause allows you to emphasize each point, making it easier for listeners to digest what you’re discussing. When you type your script out, make sure to use double-spacing.

You can use these spaces to write notes on where you should be pausing for dramatic effect.

3. Project Your Voice

Strive for a voice that’s loud enough for the audience and venue, but still pleasant to listen to. Speech coach Lenny Laskowski advises that presenters take note of their tone, pitch, and inflection in order to stay aware of how audible they are to an audience.

Record yourself or ask a colleague to listen while you speak with your notes. Then, listen to how you deliver each statement, and pay attention closely to your voice’s inflection.

A measured, dynamic, and powerful voice projection keeps your audience at the edge of their seat and glued to your every word.

One More Thing to Note...

Practice more often to sound natural and conversational. By writing in a conversational tone, knowing when to pause, and projecting your voice, you can successfully engage your audience with your notes on.If you need to use a script, compensate with writing, delivery, and projection.

Do you need a well-designed deck to go with your speech? SlideGenius’ presentation experts can offer you a free quote!

 

References

“4 Common Ways To Remember Material – Presentation Skills.” LJLSeminars. Accessed August 14, 2015
Genard, Gary. “How to Speak from Notes or a Manuscript in Public Speaking.” The Genard Method. February 10, 2013. Accessed August 14, 2015

 

Featured Image: “Friendship” by Nicola from flickr.com

Ace Corporate Presentations with These 3 Memorization Tips

Corporate presentations

Memorization Tips

Powerpoint tips

presentation designer

presentation templates

presentation tips

Rick Enrico

SlideGenius

Sep 18, 2015

Don’t read your presentation aloud onstage. It’s the surest way to tune out your audience. People look up to a speaker who can present without a deck or note cards. These kinds of speakers exude confidence and credibility, catching listeners’ attention and keeping them focused on the topic.

Memorizing your pitch is unavoidable, especially for corporate presentations where you can’t rely on a teleprompter. The key to commanding your audience’s full attention, in this case, is to get the most out of memorization.

1. Rehearse Your Speech Out Loud

It’s not enough to read your script in silence. Even running it past your eyes over and over again won’t help much. The trick is to read your lines aloud.

Studies have shown that speaking and repeating information out loud improves your memory. Hearing your lines, even in your own voice, subconsciously reinforces what you’re trying to memorize. This helps your head internalize the thoughts you want to express. To get the best results, repeat your lines five or six times. Do this enough and you might even make your performance more authentic and natural.

2. Use the 20-20-20 Rule

While internalizing is effective, it can only get you so far before your brain needs to rest. This is especially true when you read from your computer screen or tablet.

To keep your memorization attempts productive, stick with the 20-20-20 Rule. It recommends taking a break for 20 seconds every 20 minutes by looking at something 20 feet away. Doing so acts as a safeguard against eye strain, giving your brain room to rest. This improves your memorization stamina, and allows for more time to digest your information.

Use the 20-20-20 Rule to maximize the time you spend learning your speech by heart.

3. Get Enough Sleep

Most of us will fall into the trap of over-preparing for that big pitch. Tempted to spend the whole night awake with only coffee to keep you up? It’s not worth it. Lack of sleep negatively affects memory by hampering your brain’s ability to make logical connections.

Cutting sleep makes you feel like you’ve prepared enough for the big presentation opportunity, but you should always get adequate sleep to keep your mind healthy and alert. Getting enough rest can save you from staring into space when asked a difficult question.

One Last Thing

Losing your train of thought can spell disaster, especially in important corporate presentations. Don’t take any chances. Prepare well in advance so you don’t rely on cues for your pitch.

Read your script out loud to maximize your retention and internalize your script. Using the 20-20-20 Rule helps you stay productive with your memorization, and getting enough sleep helps you stay alert during your pitch. These three simple tips can help bring the best out of you during those pitches of a lifetime.

Now bring out your final ace and make that presentation count!

References

“How Sleep Helps Memory.” Psychology Today. Accessed September 18, 2015.
“Memory Improved By Saying Words Aloud.” PsyBlog. 2010. Accessed September 18, 2015.
Rivera, Erin. “The 20-20-20 Rule: Preventing Digital Eye Strain.” Visian ICL. Accessed September 18, 2015.

3 Tips for Choosing the Perfect Images for Your Slide Design

powepoint designer

PowerPoint Design

powerpoint designs

powerpoint expert

PowerPoint Experts

powerpoint template

Powerpoint tips

presentation designer

presentation experts

presentation templates

presentation tips

slide design

Sep 14, 2015

A picture can tell a complete story without a single glyph of text. When making your slide design, push your deck to the next level with smart and appropriate use of stock photos. Use images for PowerPoint the right way to enhance your deck.

It might seem overwhelming at first to fit images into a visually appealing deck, but don’t worry. Nobody is expected to rely on pictures alone to get their message across. What we’ll be talking about is how to find the most suitable ones that best communicate your ideas to achieve your goals.

1. Search for the Good Ones

The first step is to find visually striking images, ones which are clearly for commercial use. Google is likely your first choice when looking for appropriate photos. More often than not, however, you’ll end up with common and visually unappealing results.

A good place to start when looking for images is Flickr, which has a practical search function. Flickr allows you to limit the results to ones you can edit or use for commercial purposes. One thing, though: make sure to give credit to the artists in your own work.

If you’re willing to pay a premium for amazing photos, use Shutterstock, or DepositPhotos for royalty-free images. This gives your PowerPoint an extra dose of uniqueness. With your search term, use specific keywords instead of broad ones. This will discount search results that are too common.

To circumvent problems with some monitors or projectors, avoid photos with intricate details and fine dots or lines.

2. Decide Which Images Fit

Design your slides in a way that best fits your brand. Your image choice is most effective when it conveys or complements your message without straying from your brand persona – all while still maintaining unity with each other.

Try to choose images with a color temperature or palette that fits your own company colors. They should also meld with your brand identity. For example, you don’t want to use images of young people on skateboards when you’re presenting about elderly care. Putting thought into your selection and layout saves you from presenting to a confused audience.

Your images should only be there to help your presentation. If they hinder, take them out for a simpler layout.

3. Edit Them to Your Needs

The supremacy of Adobe programs is undeniable, as evidenced by Photoshop being an industry standard in photo-manipulation and graphic design. Don’t fall into the trap of thinking that it’s only for experts in graphic design.

You can easily use Photoshop to crop your images to the proper size, or even change the brightness levels and color temperature. If you find striking images that have unnecessary elements or don’t have the right color, use Photoshop to correct and adjust them to your needs.

In Conclusion

The right choice of stock images can make your PowerPoint layout an aesthetic advantage. Getting the right ones with the proper copyright permissions will be your first priority. Ensure that you won’t be infringing on anyone’s rights for your own purposes.

Your next priority is making sure your choices are appropriate for your branding and your message individually, while ensuring that your branding and message complement each other. Every design decision should enhance your presentation, not distract from it.

If you must, use Photoshop to make edits such as cropping, brightening, or other forms of tweaking. Need more help with designing your slides? Our Presentation Experts are ready to take your call and provide a free quote!

References

“Apply the Color Balance Adjustment.” Photoshop Help. Accessed September 14, 2015.
“Images for PowerPoint: 5 Practical Tips to Improve Your Design.” SlideGenius, Inc. August 26, 2014. Accessed September 14, 2015.
“Levels Adjustment.” Photoshop Help. Accessed September 14, 2015.

5 Warm-Up Exercises for Professional Presentations

powepoint designer

Power Point presentation professional

powerpoint deck

PowerPoint Design

powerpoint designs

powerpoint expert

PowerPoint Experts

powerpoint template

Powerpoint tips

presentation designer

presentation experts

presentation templates

presentation tips

Professional Presentations

well-designed PowerPoint deck

Sep 10, 2015

Utilizing your whole body is a must when presenting in front of a crowd.

Non-verbal communication makes a difference in getting your message across effectively and concisely. What you do physically should match what you’re saying, as any inconsistency between visual and verbal delivery could make your audience doubt the authenticity of your claims.

After all, audiences don’t only have ears – they have eyes, too.

To make the most out of your body language skills and look more professional, do some warm-up exercises before you step up and deliver your presentation.

1. Take Deep Breaths

As with any warm-up, you have to do some breathing exercises first. This calms you down and prepares your body for the stretching you’ll be doing.

To get yourself at peak alertness, we recommend the Bellows Method. This entails breathing rapidly through your nose, keeping your mouth closed but relaxed. Doing this also invigorates and primes you for that important pitch ahead.

2. Relax Your Neck

While standing up straight, rest your head forward, and slowly rotate your neck around your shoulders. Do this both clockwise and counter-clockwise. Make sure not to overdo it. Rotate as gently and as naturally as possible.

This frees your neck from tension and relaxes you.

3. Wiggle Your Hands

Hand gestures are the easiest tools for conveying your message in a simple and effective manner. Wiggling your hands not only improves blood flow, but also loosens your muscles.

Properly using hand gestures can have a dramatic effect on how your audience listens. Make sure to prepare your hands well to get the best out of them.

4. Stretch Your Legs

Moving around is as important as waving your hands around, especially with a large crowd. Therefore, ensure that your legs are in top shape before you step up. You can achieve this by doing your basic lunges, alternating each leg.

To avoid missteps or trips, stretch your legs before your pitch.

5. Exercise Your Face Muscles

Don’t worry. Your parents were wrong when they said your face would stay that way forever. Your facial expressions are important for emphasizing emotions that you wish to invoke in your audience. Contort your face in every possible way to stretch your facial muscles.

Doing this in front of a mirror also lets you be more comfortable with your appearance, and allows you to pick out the expressions and angles that show you at your best.

Summing It Up

Public speaking isn’t all about using only your mouth. Your body language matters, too. Enhance and complement your pitch by preparing yourself physically and mentally. To avoid cramping up and embarrassing yourself, don’t forget to do preparatory exercises. Make sure to stretch and loosen up your whole body.

Start with some deep breathing to calm yourself down. Breathing exercises prepare you not only for more stretching, but for the coming presentation. Then, work on releasing the tension in every part of your body, starting with your neck. Shake your hands to loosen them up, then do some quick lunges to stretches your legs.

Finally, don’t forget that you face has muscles, too, so make all sorts of expressions to warm them up. Warming up your body helps you warm up your mind, making you more alert and efficient during your presentation.

Need a well-designed PowerPoint deck for more professional presentations? Contact SlideGenius for a free consultation.

References

“Breathing: Three Exercises.” Weil. Accessed September 10, 2015.
“How to Use Body Language Like a Presentation Expert.” SlideGenius, Inc. June 02, 2015. Accessed September 10, 2015.
“Presentation Warm-up Exercises.” Syntaxis. Accessed September 10, 2015.

An Inside Look at How Clients Invest in Your Sales Pitch

effective presentation

guides

ideas

powerpoint designs

powerpoint template

Powerpoint tips

presentation designer

presentation idea

presentation templates

presentation tips

sales pitch

sales presentations

SlideGenius

Sep 08, 2015

Effective presenters take time to know their client’s expectations. This lets them select the best tactic for delivering their sales pitch so they can solve both their client’s problems and their own. Presenters have this advantage because they know how clients connect with their sales pitch proposals, giving them better PowerPoint presentation ideas.

It’s the same process that advertising agencies consider when making customers connect with the brands they advertise. This connection between brands and customers happens on three levels, the most powerful of which according to a study conducted by advertising giant McCann-Erickson, is Emotional Bonding.

1. Product Benefits

Business gurus George and Michael Belch suggest that on this level, clients connect with your brand based on the benefits it can offer.

At this stage, clients have the least amount of loyalty. They are most likely to switch to the competition if they offer something you don’t have.

2. Brand Personality

The next stage is when your clients assign a personality to your brand. This personality is based on the principles and beliefs your brand will stand for.

Brand communications expert, Carmine Gallo, presents a few examples: it can be the cozy hangout Starbucks is known as, the tough off-roaders of Jeep, or even the classic refreshing drink that Coke is touted as. This is when clients start to associate traits or values they share with your brand.

3. Emotional Benefits

At this stage, consumers and clients alike develop emotional attachments to your brand. This is the highest level, where clients constantly seek you out after you’ve done business with them repeatedly.

At this stage, your previous clients will have no problem looking forward to your future pitches, much like how Apple users always looked forward to the late Steve Jobs showing off his new gadget. This level of trust leads to a positive psychological movement towards your company.

It’s arguably the hardest to achieve, but you get the benefit of clients paying their undivided attention to you whenever you present.

The Main Connection: Develop Trust

Connecting with your audience with a business PowerPoint presentation doesn’t happen overnight. After all, repeat customers are what keep companies alive.

Offer a product with the benefits your clients need, define a relatable personality for your brand, and deliver consistently to help you gain your client’s trust in your company. That’s when the long-term emotional connections happen.

To help you get the most out of this advantage, get in touch with SlideGenius.com today!

 

References

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Singapore: McGraw-Hill Irwin, 2003.
Gallo, Carmine. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. New York: McGraw-Hill, 2010.
“Proprietary Research Technique Called Emotional Bonding.” ZABANGA Marketing. Accessed September 8, 2015.
“Using Common Values in PowerPoint Presentations.” SlideGenius, Inc. April 21, 2015. Accessed September 8, 2015.

Count from 6 to 10: A Quick Guide to Great Presentations

business presentations

Graphic Design

investor presentations

outsource presentation

perfect business presentations

pitch

pitch deck

pitch deck sample

Powerpoint

PowerPoint Agency

powerpoint problems

presentation

Presentation Agency

presentation designer

presentation guide

presentation partner

presentation problems

presentation tips

speaking engagement

well-design pitch

Aug 27, 2015

We’ve previously discussed how the numbers one to five can make your business presentations count. This was based off keynote speaker Stephen Boyd’s tips to create a presentation countdown. With our own take on it, let’s continue counting from number six to number ten.

6. Presenting after SIX o’clock P.M.

Business professionals work eight hours on a regular basis. After a long day, only a few stay later than six o’clock p.m. to polish their paperwork, web designs, PowerPoint slides, and the like. After all, we want to get back to our families and our lives, right?

Deliver your presentations as if you’re doing them after six in the evening. Embody the elements of fun, involvement, and learning to keep your audience awake. Treat your audience like close friends and family you’ve been longing to see. Sustain their interest from the beginning to end, no matter how late it is.

7. Seven Means Complete

According to the Bible, the number seven has three Hebrew roots: saba, shaba and sheba. These three biblical ideas are associated with oaths, perfection, and completeness. Whether you’re delivering a pitch to a potential client or discoursing a monthly report with co-workers, your PowerPoint presentation should contain complete data.

Providing evidence supports your argument or main idea. Maximize the use of graphs and charts, statistics, and other visuals for a more comprehensive discussion. Inevitably, your audience will have questions or clarifications which you can tackle in a Q&A session. However, it pays to address all of these possible questions from the beginning to make things easier for everyone.

8. Eight for Affinity

The number eight is drawn with two interconnecting circles. Lacking one circle, either at the top or at the bottom, means you have zero. Presentations are about making connections. Your business speech is useless without an audience.

Command interest by connecting with them on a personal level. You can best engage an audience by exuding a credible aura, by appealing to their emotions, or by challenging their intellect. Building networks after your business pitch is another way to solidify your core message, and get viable results as well.

9. Nine for Anticipation

Where there’s nine, an end is anticipated — nine is followed by ten, ninety-nine makes way for one hundred, and so on. Anticipating unforeseeable circumstances in your talk is a good presentation skill. Don’t make your audience tune out because you panicked or lost your train of thought. Always be prepared for whatever can go wrong in a speaking engagement.

Planning ahead increases your chances of foreseeing or dealing with such problems.

10. Perfect Ten

There’s no denying that the number ten connotes perfection. Ten is a rounded number, which is why our counting system is based on the power of ten. We rate things with one being the lowest and ten being the highest. Striving for perfection is the best mindset for succeeding in your business presentation.

Make sure that your PowerPoint design has the perfect font combo and title slide. Reinforce it with confident delivery and compelling content. Always aim for a deck that will get a perfect ten rating.

To Sum It Up

Use numbers six to ten as your guide for delivering fun, complete, engaging, planned, and perfect business presentations. Remember the importance of connecting to your audience, sharing complete and pertinent data, appealing to emotions, anticipating crises, and striving for perfection.

Need a PowerPoint deck to give you an edge? Check out our portfolio for inspiration, or contact our slide design experts for a free quote.

 

References

Boyd, Stephen. “Public Speaking By Numbers.” Speaking-Tips, August 17, 2011. Accessed June 10, 2015.
“Count from 1 to 5: A Quick Guide to Great Presentations.” SlideGenius, Inc. July 14, 2015. Accessed August 27, 2015.