The Overwhelmed Creative Team: A Cautionary “Design Ops” Tale

Custom Designed Presentations

Philippines

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint specialist

presentation

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

presenting

running

SlideGenius

TVC

Back in 2011, fresh out of college, I worked for an advertising agency in New York City as an account manager.

It was one of the most stressful jobs I’ve ever had.

One of my responsibilities was overseeing the creation of my clients’ pitch decks, which — unsurprisingly — weren’t considered “mission critical” deliverables for the creative team.

There was never time to be idle; we were always on the go, brainstorming, producing content, and running to client meetings. The job was stressful but we were fortunate to have the right people that were easy to work with, passionate, and fun.

Over the next year though, the team began to thin. Some members left for bigger opportunities, others were poached by competing agencies, and some even started their own businesses.

Eventually, most of our veterans in the creative department were gone and the empty seats were filled with junior art directors and copywriters. 

I remember being worried about how things would unfold without some of the key employees I had come to rely on. Everyone had to step up. 

And for a while, everything ran smoothly. But as the agency grew and workloads increased, our internal design processes began to break down.

The creative team — consisting mostly of junior employees — were overwhelmed with pitch deck projects. At one point, they were unable to handle one of the decks assigned to them.

I remember it like it was yesterday…

As the account manager, I had to keep things moving and decided to just make the deck myself. 

Never did I think creating the PowerPoint deck would stress me out. After all, I’d used the tool for years to present my school reports and projects. The pre-loaded animations were there for the choosing and I knew I could find some cool-looking pre-designed templates somewhere online and simply visit YouTube for “design hack” tutorials.

Boy was I wrong.

See, the problem is that we’ve all worked with PowerPoint for years (even decades) and we trick ourselves into thinking we know enough.

Think about that for a moment.

That’s basically saying because we’ve driven cars since we were 16 years old, we feel comfortable with how the machine works.

In reality, most of us only know how to get from Point A to Point B (in most cases), and keep ourselves comfortable along the way.

We don’t know how to make the car more fuel efficient, or give it more horsepower to make it faster, or how to adjust the shocks for more on-road comfort or off-road capability—things that would undoubtedly benefit us in our week-to-week (depending on one’s lifestyle of course).

Instead, we use the same vehicle in its original configuration until it’s time to move on—because that’s what we’re used to.

If you think about it, that’s basically the same as downloading a pre-designed template that appears suitable, uploading content, and then hitting the proverbial gas pedal.

I felt I knew enough about PowerPoint to make the pitch deck acceptable.

Let’s be clear: when the goal for any project is “acceptable,” it’s safe to assume—in this day and age—it probably won’t move any needles in the right direction.

To no-one’s surprise, I came up with an almost plain deck with cheesy animations. You know, your typical box-in, appear, dissolve-type effects—stuff that causes Death by PowerPoint and makes you look old.

Fortunately, my presentation skills were good enough to outshine my unoriginal slides and the materials my creative team came up with were downright beautiful. 

But just seeing how the deck came out was a humbling experience. It was definitely something I was not proud of. I used to be so giddy presenting with the spectacular decks that our creative team came up with, but for this presentation, my deck was as good as just writing on the board with a marker

Heck, a whiteboard session might have even been more engaging than what I came up with. What’s worse is I could’ve had more hours to sleep and focus on what I was going to say rather than spend so much time on the deck.

The lesson here is pretty clear: we aren’t necessarily experts when we’ve done something many times, and just knowing “enough” is never good enough in high stakes environments like sales presentations, boardroom meetings, and keynote speeches (among others).

Whether you’re guiding a prospect through a product demo, trying to garner buy-in in the boardroom, or announcing upcoming products at your company’s annual internal conference, your ability to achieve the goals you set out to accomplish with your presentation rests on four key factors: 

1) Your presentation skills (obviously)

2) The narrative of your presentation

3) The design quality of your visual aid (typically a PowerPoint deck), and

4) MOST IMPORTANTLY: your audience’s level of engagement

Thankfully, I had the first one—but imagine what my team could have accomplished if we had all four!

Four Reasons You Need Presentation Designers (Not Just Graphic Designers)

conference

Presentation Designers

Why do you need a presentation designer? Because every presentation has at least one goal in mind… to engage audiences.

Whether you’re guiding a prospect through a product demo, trying to garner buy-in in the boardroom, or announcing upcoming products at your company’s annual internal conference, your ability to achieve the goals you set out to accomplish with your presentation rests on a four key factors:

  • Your presentation skills (obviously)
  • The narrative of your presentation
  • Your audience’s level of engagement, and
  • The design quality of your visual aid (typically a PowerPoint deck)

If there’s one thing we’ve noticed in our seven-year history as an industry-leading presentation design agency, it’s that a lot of people consider themselves knowledgeable in presentation design because they’ve given—and received—so many of them over their educational and professional careers.

Unfortunately, only a few are truly knowledgeable.

Very few.

And when it comes to engaging audiences, the quality of your presentation’s narrative as well as your visual aid’s design matters, especially when the stakes are as high as they are in a sales presentation or the boardroom.

Let’s be honest, most people don’t even consider slide design until the last minute when it’s too late to integrate eye-catching and attention-keeping visual elements or craft a compelling narrative that helps your audience make the important associations you need them to.

By then, tunnel vision has settled in, causing you to overlook engagement-killing mistakes:

  • Settling for stock themes
  • Inconsistent fonts and design
  • Overabundance of useless information that’s considered “essential” by the presenter

—you know, mistakes that make you look old.

Time and again, we’ve seen hopeful presenters put maximum effort into designing their own presentations (or hire inexpensive design services), only to be met with sub par results.

Let us shed light on why professionally designed presentations are so important:

1) Presentation Design Teams Let You Scale

The bigger a company gets, the greater its demand for design services becomes—both in quality and quantity. For this reason, “Design Operations” (DesignOps or DesOps for short) has become a growing area of concern for design teams “seeking to help increase the value they produce for their host organizations and that organization’s customers.”

According to Pinterest, there are three advantages to having a Design Operations mentality:

  • Scalabiliy
  • Further specialization, and
  • Safe harbor designers

Take Airbnb, a company that skyrocketed to success in just a few years. Airbnb’s brand aesthetic remained consistent throughout its rapid growth across the world.

How was this possible?

In a nutshell, Design Operations pinpointed the most important design work and tasked them to Airbnb’s employed designers while outsourcing design processes that bogged down those important deliverables to agencies and individuals who could do them better, cheaper, quicker, and in many cases, all three.

Granted, not every company has (or will have) a dedicated DesignOps team, but management can still benefit from adopting a DesignOps mentality. Because the truth is, even presentations that look like they were just thrown together at the last minute are often the product of hours of someone’s work.

Having access to designers who specialize in PowerPoint—as our next point highlights—helps ensure that specific someone can focus on their actual job role.

2) The Right Designers Know PowerPoint Inside & Out

There are so many aspects and intricacies in PowerPoint that most people aren’t aware even exist.

For instance, the morph tool brings fresh, attention-grabbing animation to dull slides:

Most people have used PowerPoint at some point in their lives, however, we at SlideGenius rarely receive decks from potential customers that scratch beyond the tool’s surface (Plain text, pre-designed templates, and archaic animations, if any).

Presentation designers (and more specifically, designers working for agencies that specialize in PowerPoint) are among the few that truly know how to maximize PowerPoint’s capabilities. They blend their design skills (imagery, text and animation) with mastery of the wide breadth of tools available in the platform. 

For instance, are you familiar with “flair” animation? Flair adds infinite looping, free-flowing graphics to PowerPoint presentations, like in Windstar Cruises’ pitch deck (pay close attention to the water on every slide:

You can see how we used flair animation to add cohesion and consistency to Windstar’s deck.

Fully understanding PowerPoint’s capabilities allows presentation designers to integrate visually compelling features into each element of the presentation, including imagery, text, animation, and even animation timing and speed. 

Everything is crafted purposefully to elevate the narrative of each slide—and the presentation as whole.

Now, should complex animation be present on every slide? Not necessarily. Adding animation to presentations is an art and can easily be overdone by an untrained eye. The goal here is to engage audiences—the last thing you want is to overwhelm them with unnecessary distractions.

That said, it’s important to stand out, especially when giving sales presentations, and a skilled presentation designer can make your deck standout from a crowd of competitors (or acquire that “WOW!” factor in the boardroom) without overdoing it.

3) Good Designers Are Obsessed with Details 

The complexities of graphic design run deeper than simply having good-looking imagery.

Professional designers understand the impact of consistency. Anyone can conduct a quick Google search and grab a few high-quality images, but do those images help tell your story?

Good presentation designers consider the big picture when carefully selecting each element for each slide. They meticulously choose and alter visuals to mesh with one another and deliver a cohesive narrative throughout the presentation.

Check out this example from our friends at Spotify:

Pretty cool, huh? (Learn more about PowerPoint animation capabilities here.)

See how cohesive the narrative and design elements are? The “Bubble” effect really ties in with Spotify’s brand identity and keeps the presentation consistent and visually stimulating. The mark of an expert graphic designer is their impeccable attention to detail.

Apart from the images they choose or create, elements like color, alignment, and fonts deliberate pieces of the overall design.

While often overlooked, these subtle details lend to the message you’re pushing. When everything is put together consistently, it delivers a sense of polish that’s not normally accomplished in ordinary presentations.

4) Presentation Designers Provide Fresh Perspectives  

Has your company been using the same PowerPoint template since 2012?

Do the presentations employ the age-old “copy on the left, image on the right” format?

Is animation integrated anywhere?

We’ve all sat through presentations with slides that have too much copy, boring format, and disengaging visuals.

Skilled presentation designers know how important it is to break the mold. After all, it’s the only way to engage audiences.

Let’s take the presentation’s copy, for example. It’s a common pitfall for people to fill their slides top-down with content without realizing most of it could be cut or moved to another slide entirely. Audiences are less likely to read what’s on screen when there’re walls of text staring right back at them:

example of a copy-heavy PowerPoint presentation

Concise copy is crucial because it has a direct effect on design. When there’s too much copy, it cripples the design into unappealing blocks of text. Too little copy, on the other hand, risks being too vague and will dilute the presentation’s message.

Ultimately, without the input of others, it’s easy to lose focus on what’s truly essential to the message of your presentation, missing the opportunity to engage audiences. A skilled presentation design team with copywriters can help provide an unbiased viewpoint on old content, identifying areas that you can reduce, remove, or rewrite.

If you’ve been using the same copy-heavy presentation for years, chances are your pitch isn’t as effective as it could be and it’s due for a deck refresh.

Ultimately, the balance between information and design is what separates compelling presentations from the ordinary, and a skilled presentation designer will help you find that coveted sweet spot.

Ready to take your presentation to the next level? Schedule a free presentation consultation now.

Presentation Resolutions: 3 Tips to Help You Progress This Year

2014

Business Overview Presentation

Custom Designed Presentations

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint Experts

PowerPoint specialist

Powerpoint tips

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

presentation specialist

resolution

Rick Enrico

SlideGenius

As the new year begins, it’s the perfect time to set resolutions for improving your presentation skills. Whether you want to become more confident on stage, create more impactful slides, or engage your audience more effectively, making a few small adjustments can significantly improve your presentations.

Here are three tips to help you progress with your presentation skills this year:


1. Focus on Storytelling

Great presentations aren’t just about delivering information—they’re about telling a compelling story. This year, focus on developing your storytelling abilities to make your presentations more engaging, relatable, and memorable.

Why It Works:

  • Creates Emotional Connection: Storytelling helps your audience connect with your message on an emotional level, making it more memorable.
  • Simplifies Complex Ideas: Stories are an effective way to simplify complex information and make it easier for your audience to understand.

How to Apply It:

  • Think of your presentation as a narrative, with a clear beginning, middle, and end.
  • Use personal anecdotes, case studies, or customer stories to illustrate key points and make your presentation more relatable.

Example: Instead of just listing product features, tell the story of how one of your customers used the product to solve a significant problem.


2. Invest in Visual Design

Well-designed slides can elevate your presentation and make it more visually engaging. This year, focus on improving your slide design by keeping things simple, using high-quality visuals, and ensuring that your slides support your message rather than distract from it.

Why It Works:

  • Enhances Understanding: Clear, well-designed visuals help your audience understand and retain information more effectively.
  • Keeps the Audience Engaged: Visually appealing slides capture attention and keep your audience engaged throughout the presentation.

How to Apply It:

  • Use a consistent color palette and clean, professional fonts throughout your slides.
  • Limit the amount of text on each slide and use visuals such as images, graphs, or diagrams to convey information.

Example: Replace text-heavy slides with simple, bold visuals that reinforce your key points, allowing you to speak directly to the audience instead of reading from the slides.


3. Practice Your Delivery

Effective delivery is just as important as the content of your presentation. This year, focus on practicing your delivery to become more confident, articulate, and engaging when presenting. Practice helps you refine your timing, tone, and body language, all of which contribute to a more polished performance.

Why It Works:

  • Builds Confidence: The more you practice, the more comfortable you’ll feel when presenting in front of an audience.
  • Improves Timing: Practicing your delivery ensures that you stay on time and maintain a steady pace throughout your presentation.

How to Apply It:

  • Rehearse your presentation multiple times, either in front of a mirror or by recording yourself to assess your performance.
  • Focus on maintaining good posture, using hand gestures naturally, and varying your tone and pace to keep the audience engaged.

Example: Set aside time to practice your presentation with a friend or colleague who can provide feedback on your delivery and suggest areas for improvement.


Final Thoughts

Improving your presentation skills takes time and effort, but by focusing on storytelling, investing in visual design, and practicing your delivery, you can make significant progress this year. These resolutions will not only enhance your presentation performance but also help you connect more effectively with your audience and leave a lasting impression. As you set your goals for the year, remember that small, incremental improvements can lead to substantial growth over time.

How to Finish Your Deck on a Tight Deadline

deadline

Deck

PowerPoint design experts

Powerpoint tips

presentation

Presentation Designers

Rick Enrico

slide deck

SlideGenius

With deadlines piling up, finishing those slides early could be the last thing on your mind. However, one thing you shouldn’t be cramming for is your slide deck, especially if you haven’t touched PowerPoint in a long time.

Craft your deck with laser-like focus by knowing how to maximize the available time you have. You’ll have to make compromises, but if you know your priorities, you can still turn in a winning deck.

Prioritize Tasks

A precise schedule lets you know how much time you can actually work with. Determine your deadline’s exact time and day. Plot out your agenda to create a visual reminder of everything you need to finish. This is better than thinking that you can act tomorrow instead of today.

Remember to include short breaks in your plan. Working without a break can burn you out and delay you further. If you’re clueless when it comes to PowerPoint, focusing on your content and delivery should be your main priority. Determine what your strengths are so you can devote time to an area that you have more experience in. Rest assured that if you’re truly in need, there are easier ways to get some things done.

Take Shortcuts

Trying to be a design expert overnight is difficult, so if you want your deck to look good, you may have to resort to using templates. Not all templates are created equal, so make sure that you find a high-quality template you can use for your deck. The template you choose should complement your content well.

Consider if the theme, mood, and color scheme all go together. You might take too much time trying to figure out how to make your deck look well-designed, so be careful not to let perfectionism take a huge chunk of your already limited time. When push comes to shove, you can always ask someone for help. You can also delegate tasks if you’re working in a team.

Ask for Help

It’s hard to admit to ourselves that we just can’t finish certain tasks. Working on a tight deadline can be an overwhelming problem to tackle alone. It’s better to let go of our pride than to let a presentation end in disaster by doing everything ourselves.

If you work with a team, you have full advantage of the skillsets available to you, especially if you’re collaborating with members who specialize in different fields. You can have someone in charge of research, have another person compile information and slides, or have someone work on the designs. If the deadline is simply impossible to meet on your own, ask for a helping hand or two before it’s too late.

According to bestselling author Harvey Mckay, this team strategy works whether you’re a boss or an employee. Everyone will benefit from collaborative effort.

In Short: Maximize Efficiency

In the most dire of cases, you can always ask for a later deadline, but use this option as a last resort. After all, it’s much better to exhaust other options than to hope for a deadline extension.

Remember: planning your schedule until the deadline allows you to focus on a workable path now instead of relying on the time you have for tomorrow. Templates may work for a rushed presentation, but a good deck needs a lot of time and preparation to be successful.

Lastly, don’t hesitate to ask for assistance if you feel you really need it. SlideGenius specializes in making PowerPoint decks, so we’re quite familiar with beating deadlines. Contact our team ASAP if you’re in a pinch, and we’ll be here to help you out.

References:

Mackay, Harvey. “Deliver on Deadline Every Time: 6 Tips” Inc. May 7, 2012. www.inc.com/harvey-mackay/how-to-meet-deadlines-under-pressure.html

Featured Image: “geralt” on pixabay.com

Twitter: Lessons from Social Media

Business Overview Presentation

Custom Designed Presentations

Facebook

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint Experts

PowerPoint specialist

Powerpoint tips

presentation

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

Rick Enrico

SlideGenius

Steve Jobs

Twitter

If there is one social media platform that has changed the way we connect with the world around us, in only 140 characters or less, only one network comes to mind.

Twitter was founded all the way back in 2006, when social media started to take the tech world by storm. Like many young startups, Twitter’s popularity didn’t start growing until a few years later. It’s now one of the ten most visited sites on the Internet.

With over 500 million users and with over 400 million tweets sent daily, the platform has been noted as the “SMS” of the Internet. The application is simply designed to engage and connect users with hashtags and trending topics that spike during notable world events such as The Olympics
twitter follow me logo

Social media strategists now use Twitter to reinforce their client’s (or own brands) marketing efforts. They take advantage of the platform to boost their presence on the Internet. To successfully use Twitter there are a few rules and regulations one must follow. Some of these guidelines are also applicable in creating an effective PowerPoint presentation

If you pay attention, there are a few similarities between creating a well-rounded “tweet” and a successful presentation.

Step 1: Simplify Your Thoughts

A tweet can only be 140 characters or less. This means your information has to be condensed and minimized to fit this requirement. A great presentation is one that is simplified. It only has minimal bullets, text, images, and animation.

Overloading your audience with too much of these will distract them from understanding your content. Before you go ahead and add extreme fonts or a fancy template, think about how less is more and how this can positively affect your presentation.

Step 2: Get With What’s Trending

Twitter is known for staying on top of prominent world topics with phrases or words that are “trending” or being tweeted by many users. Try to apply this concept to your presentation ideas. Utilize culturally in tune twitter trendsgraphics, stories or videos within your presentation to better speak to your audience. Stay on top of the news and understand what’s going on in your audience’s culture. What do they know? What do they believe in? Knowing this ahead of time will allow you to connect with your audience at a higher level.

Step 3: Get Your Audience to Follow

Within the Twitter world, your “followers” are the equivalent to your friends on Facebook or connections on LinkedIn. You have to constantly engage and entertain your audience or followers if you want them to keep following. The same can be said for presentations.

You want to be constantly interacting with your audience the entire time. Ask them questions. Pause at the end of presentations to get feedback from them. You have to appeal to your audience over everything, if not you are basically speaking to an empty room.

 

References

“Keeping Your Audience in Mind : The 4 Essential Questions.” SlideGenius, Inc. December 11, 2013. Accessed January 23, 2014.
“Study Shows Simplicity Is Key When Creating a PowerPoint Presentation.” SlideGenius, Inc. July 24, 2013. Accessed January 23, 2014.
Twitter. Accessed January 23, 2014.

Overcoming a Public Speaking Disaster: A Lesson from Michael Bay

Business Overview Presentation

CES

Custom Designed Presentations

Fear of Public Speaking

michael bay

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint Experts

PowerPoint specialist

Powerpoint tips

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

public speaking

Rick Enrico

SlideGenius

If you have been paying attention to recent pop culture news feeds lately, you may have heard of the phenomenon known as, “The Michael Bay Meltdown.”

During a Samsung CES press event that introduced their new 150-inch model television, the famed director was supposed to describe the product in detail. He started out great. When the teleprompter failed, however, he decided to just give up and casually walk off stage. If you haven’t had a chance to see the viral video, you can check it out here.


ioG2CaEgyEq8
The fear of speaking in front of many people is a fear that most of us share. Whether it’s in front of an audience of one or a few hundred, public speaking can be intensely nerve-wracking. It causes any normal human being to experience moments of sheer panic. The best ways to learn from your presentation mistakes are to actually make them and adhere to these changes later down the road.

Though Michael Bay blamed the teleprompter failing for his public speaking woes, being the presentation specialists that we are, there are various lessons to take away from his blunder that could have, and will happen, to any presenter at any time.

1. Don’t Memorize a Script

Memorizing a script isn’t always good when it comes to public speaking. Talking points are far different than following an actual script or prompt, and focusing on memorizing your verbiage will allow for more opportunities to slip up and freeze. Though you should always be prepared with a script, don’t focus on remembering your content word for word.

Try to focus on describing and elaborating your information with your slides. If you slip up or get lost, your slides are there to highlight your talking points and act as an outline — which is crafted in your storyboard. Improvisation is always a great alternative if you slip up!

The mistake that Michael Bay made was that he was so focused on doing a word for word delivery. Unfortunately, it only caused him to freeze up. If he had just improvised his speech, this would’ve helped him get past the situation.

2. Being Honest Will Help You in The Long Run

Everyone is bound to slip up and make mistakes, especially with public speaking. Apologizing to your audience and throwing in some laughter will show how honest and sincere you are – and this is key to being a credible presenter.

If you can’t remember what to say, or mess up your words, just laugh it off to ease the situation then apologize and move forward. Chances are your audience wouldn’t have even noticed! If you get frustrated, just take a deep breath and continue to speak. Just giving up and walking off stage like Michael Bay did shows a lack of maturity and preparation.

3. Own Up to Your Mistakes

Michael Bay made a monumental mistake by announcing to his audience that the teleprompter failed. Never let your audience become aware of your faults. This not only takes away your credibility but shows them that you are not responsible enough to fix the errors yourself.

If technical difficulties occur with the PowerPoint presentation, a public speaking professional will step up and engage with the audience until the problem is solved.

Conclusion

All in all, there is no way you can prevent a presentation or a public speaking disaster from happening. Things will go wrong, you’ll get nervous and forget your words sometimes. But giving up entirely is never the proper, or professional, solution.

Reference

“Watch: Director Michael Bay’s CES Fail.” Bloomberg.com. Accessed January 13, 2014.

Maintain Audience Attention With This One Technique

audience

Business Overview Presentation

Custom Designed Presentations

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint Experts

PowerPoint specialist

Powerpoint tips

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

Rick Enrico

SlideGenius

Catching someone’s attention is one thing. Keeping them interested is another.

So here’s your challenge: What can you do to maintain audience attention? It’s almost an unmanageable task due to different factors. For one, every audience member analyzes and processes information differently. This makes appealing to all types of thinkers quite a daunting task.

Another issue is that people have this aversion to sales talks, even if you are simply selling them a particular idea, not a product. So above everything, it’s imperative that your audience learns something interesting about your message instead. There is one rule of thumb that can help you make sure your presentation is above all, understandable….

Put Yourself in Their Shoes

 

A confident man in a suit and glasses presents in a conference room, gesturing towards a screen displaying various data charts and graphs. Seated around the table are attentive colleagues, engaged in the discussion about how to convert data sheets. The room is well-lit with large windows.

 

When drafting up a presentation ask yourself this very simple question throughout the preparation of your PowerPoint. Will my points and train of thought be able to hold audience attention and keep them interested? Is this information useful to them? Is there too much content on this slide? Will they comprehend my message?

But placing yourself in the role of your audience will help guide you to think outside the box. Putting everything in their perspective, when you are outlining and creating your presentation, will not only help you cut down excess (and useless) information but also allow you to design a better PowerPoint.

Selfishness Hinders Audience Connections

While most of us subconsciously create our work in the mindset of thinking about us – think about them instead. Take this theory and apply this to your next presentation, you can practice it by going over your finished presentation and jot down notes at places you may think could use some editing and re-designing.

See if you are wholly interested throughout your PowerPoint presentation, and if your mind seems to wander at moments where information isn’t digestible or understandable. Take that into account because it is likely that your audience’s mind would wander at those exact same moments.

Conclusion

To maintain audience attention for a designated period of time does seem almost impossible. With breakthrough statistics categorizing the average adult attention span at a mere 5-12 minutes long, it makes sense for any professional presenter to panic. Sure, there are a few steps that you can take to enhance  your professional PowerPoint presentations. However, they don’t offer a real guarantee that you will be able to capture audience attention or make them comprehend your ideas completely.

Being able to communicate effectively is the single most important factor in presentation science, regardless of your topic or message, your audience needs to be on the same page as you.

References:

4 Types of Audience Members You Need to Present For.SlideGenius, Inc. November 13, 2013.
Vidyarthi, Neil. “Attention Spans Have Dropped from 12 Minutes to 5 Minutes — How Social Media Is Ruining Our Minds [Infographic].SocialTimes. December 14, 2011.

Why Your Presentation Needs to be These 3 Words

audience

Business Overview Presentation

Custom Designed Presentations

Memorable Emotional

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint Experts

PowerPoint specialist

Powerpoint tips

presentation

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

Rick Enrico

SlideGenius

Steve Jobs

Twitter

Twitter Test

Regardless the topic of your presentation, regardless the audience in front of you, regardless time allotted to you, and regardless the goal you have in mind; every single one of your presentations should be about these three words: Understandable, Memorable & Emotional.

Shape your presentation to concurrently fit these three categories, and you will be able to make millions! Not really, but you will definitely have a very effective presentation, which will lead to more sales.

Here is a Forbes’ breakdown of these three categories and the significance of each one:

Understandable.

Without clear and understandable slides, your professional PowerPoint presentation is practically useless. Simplicity is key when it comes to design. In aims to make your content and CTA’s clear to your audience, aim to keep your deck to ten slides and at a very maximum of 4 points per slide.

Bullet points are probably the most widely used form of delivery, but they aren’t necessarily the best. “In 2001 the iPod was “1,000 songs in your pocket.” In 2008, the MacBook Air was “The world’s thinnest notebook.” Steve Jobs always described his products in one sentence.” Bullet points can be effective because they are simple and quick, which makes them easy to understand, but nothing beats delivering your point in a conversational, one-sentence structure. Saying your point as if you were telling it to your mom, friend, or a random stranger is a great way to think of your delivery during your presentation.

Another useful way of thinking of understandability is the “Twitter Test.” If you can express your point in 140 characters or less, you’ll make your point in its simplest form, which is always the best form.

Memorable.

Memory’s magic number is 3! “Neuroscientists generally agree that the human mind can only consume anywhere from three to seven points in short-term, or “working memory” (This is why the phone number is only seven digits. Long ago scientists discovered if you ask people to remember eight digits, they forget just about the entire sequence of numbers). Incorporate this concept of 3 in your presentations. This can be done in a handful of creative ways: describe concepts in three words, divide your whole presentation into three parts (and say that you’re doing that), give the “three next steps,” or use the idea however you see fit. Rule-3 packaging makes things easier to understand, which in turn is more memorable.

Emotional.

Not all people are logical, but I can assure you that everyone is emotional. An emotional story will be more likely to reel in sales than a scientific finding. Ethical, unethical, right or wrong, it seems hearts and guts prove to be better salesmen than brains! Emotion can be presented in a multitude of useful venues. These include, but are not limited to photographs, videos, songs, colors schemes, the way you dress, the way you talk, and even the lighting in the room you present in. Everything around us can sway the way we feel in some way; large and small.  Knowing your audience well enough to the point that you can identify what will make them cry, laugh, scream, or sing can be the single most useful tool at your disposal. Be emotional in the way you talk; if you want your audience to be excited, talk as if you were excited!

To sum up, when you’re designing your next corporate presentation, or investor pitch, or just any PowerPoint presentation, make sure you can describe the deck as understandable, memorable, and emotional, and you will find yourself accomplishing whatever the deck was created to accomplish.

 

Reference:

Gallo, Carmine. “The Three Basic Secrets of All Successful Presentations.” Forbes. February 22, 2013.

7 Apps Every Presenter Should Use

Business Overview Presentation

Custom Designed Presentations

data

liberated intelligence

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint Experts

PowerPoint specialist

Powerpoint tips

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

Rick Enrico

SlideGenius

VGA

Whiteboard Transform


“With all the apps out there, it’s easy to get stuck with the same icons on your home screen — and never so much as click on the newer ones that would benefit your business most.” – Mashable

Each of these apps have the capability to make your presentations more effective, organize your time to complete those PowerPoint presentations more efficiently, or just make your life easier in general.

1. Lift

Lift helps you achieve your goals, big or small. With your busy schedule, traveling, and running from conference to conference, it is important to stay organized, and keep the important goals you have in check. Lift will force you to keep consistently working on your important goals or tasks at whatever frequency you want.

2. CloudMagic

CloudMagic is a universal and indispensable search engine for all your data. CloudMagic lets you search across Gmail, Yahoo, Dropbox, Evernote, etc., through one simple search box. Very useful when putting together data for any investor pitch, corporate presentation, or sales pitch!

3. TripIt

Tripit is most useful for our “always traveling” presenters. TripIt gives you the ability to organize your travels just by forwarding your booking confirmations to an email address. This app will reduce your stress five times over and will allow you to relax and focus on your presentation instead of the flight.

4. Refresh

Refresh digs through social networks to provide users with a bio on anyone before meeting them; a great way to get some research on your audience prior to delivering your PowerPoint! Knowing the dirty “deets” on specific audiences will allow you to relate to them, which will in turn keep them interested.

5. Audible

As a speaker, you should always be learning and reading books. It’s a great way to keep a steady stream of personal stories, quotes, or news that will come in handy to keep your data unique, interesting, and relevant. I’ve found Audible extremely helpful to listen to books while on the go.

6. LIA

With LIA you can access sales content in the field on a tablet and it works. When you only have 5 minutes with your prospect – trust LIA

7. Corkulous

Corkulous is an easy-to-use idea board only for iPads in which you can collect, organize, and share your ideas in a completely natural and organic way.

8. Sadun’s Whiteboard

This app lets you transform your IPad into a presentation screen and connect to any projection system using an Apple VGA connection or composite/component video-out cable and draw directly to an external screen using standard whiteboard markers and erasers. Really creative way to do live examples of anything you’re presenting on.

If you know any other useful apps for presenters or work related to presentations, feel free to comment them below to be added to this post!

References:

Gerber, Scott. “15 Underrated Apps Every Entrepreneur Should Use.” Mashable. October 26, 2013.

Tan, Kay. “30 Useful IPad Apps for Business & Presentation.Hongkiatcom.

A Lesson from A Christmas Story: How to Build Your Credibility

a christmas story

audience

audience incorporation

Business Overview Presentation

Christmas

Custom Designed Presentations

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint Experts

PowerPoint specialist

Powerpoint tips

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

Rick Enrico

SlideGenius

Effectively gaining your audience’s trust is imperative in any presentation setting.  Building that sense of reliability can be fairly tricky but there are a few lessons we can takeaway from one of the greatest holiday movies and a certain little boy named Ralphie.

images

If you aren’t familiar with Jean Shepard’s, A Christmas Story, it’s the classic story of a boy who will do anything to get what he wants for Christmas. In Ralphie’s case, he fantasizes about the, “official Red Ryder carbine-action 200-shot range model BB rifle with a compass in the stock “, the one and only thing he wants for Christmas. Throughout the entire film, Ralphie is set on a determined quest to convince his “Old Man”, mother, teacher and Santa himself that he absolutely needs this gift, even though he could potentially “shoot his eye out with that thing”.

So what can we learn about a hopeful little boy who desperately wants a gun for Christmas? It’s simple, Ralphie was able to build credibility with his parents because in the end he got what he wanted when they surprised him with his beloved BB gun. Though his parents were well aware of the possible danger of shooting his eye out, Ralphie constantly assured them that he “would be careful”-  enabling their trust.

Here are a few suggestions to help you establish that credibility and trust from your audience when giving a PowerPoint presentation:

Ensure Strong Verbal Delivery and Body Language

Speak loud and clear: the more understandable you are to your audience, the more they can trust what you’re saying. Use effective body language as well: stand tall and don’t fidget nervously to assure them that you’re cool, calm and confident.

Teach More, Sell Less

The purpose of your presentation is to teach your audience your content- selling them goes simultaneously with this. The more your audience learns, the more they remember.

Engage Constantly

Ask questions and listen to their ideas. Effective communication goes along way with trust building: your audience can believe your ideas when you believe in their concerns.

Share Beneficial Content

Skip the fluff, even if your content is simplified—another important PowerPoint tip. Only provide your audience with information that is useful and relatable. Don’t project a ton of text and statistics that they will soon forget, less is more!

Design, Write and Look Professional

This is a three step process. You want your PowerPoint to look neat, clean and presentable so skip the over abundance of animation and bordered backgrounds. Grammar and spell check multiple times before presenting, even ask for a second pair of eyes for extra edits. And most importantly, look presentable! It’s better to be overdressed than under dressed.

A-Christmas-Story-Red-Ryder

These four tips will help you build trustworthiness with any audience  base. Whether you are presenting to a conference room full of people, or even just one person, you are building a reputation for yourself within that time period. From start to finish your audience is meticulously judging your words, content and overall appearance of your professional presentation. Capture their attention in a good way and establish that trust from beginning to end.

Though Ralphie may not be a great example in this case, because in the end his parents ended up being right when he almost shot his eye out, he successfully built his own credibility by convincing his parents that they could trust him.  In your next professional presentation consider these tips in order to effectively gain your audience’s trust, I double dog dare you.